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Subaru Corporation SWOT & PESTLE Analysis

ID : 521263453| Jun 2022| 21 pages

COMPANY PROFILE -Subaru Corporation

Business Sector :Automotive, Aerospace

Operating Geography :Japan, Asia, Global

About Subaru Corporation :

Subaru Corporation is a Japanese multinational conglomerate specialising in the manufacture of both terrestrial and aeronautical transportation systems. Subaru vehicles are the company's most well-known product line. Founded in 1953, Fuji Heavy Industries, ltd. was the company's previous name until 2017. Subaru's core business is its automotive segment. In 1958, Subaru made its debut as a car manufacturer with the production of the Subaru 360. The Subaru 360 included several innovations from aircraft production, such as monocoque structure and plastic components, and it was a huge hit with customers, helping to spread family automobiles throughout Japan. The company's other core business is aeronautical transport systems, and it is at the forefront of Japan's aerospace industry, establishing top technologies in a variety of categories, including aircraft development and manufacturing technology, IT technology in pilotless aircraft, and high-level system integration technology that fuses flight control technology. The company's aerospace business works for the Japanese government as a defence contractor, producing Boeing and Lockheed Martin helicopters and planes under licence. Both corporations rely on this sector for global development and manufacturing. At the Tokyo Auto Salon 2022, held from January 14 to 16 at the Makuhari Messe convention centre, Subaru Corporation and its motorsport affiliate, Subaru Tecnica International Inc. (STI), unveiled two electric concept cars, the STI E-RA CONCEPT and SOLTERRA STI CONCEPT.

Subaru Corporation's USP lies in its being known as a high-tech, high-performance brand that pioneered the ECVT (electronic continuously variable transmission), a cutting-edge transmission system. The mission statement of Subaru reads, "We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction".

Subaru Corporation Revenue :


Yen 2744.5 billion - FY ending 31st March 2022
Yen 2830.2 billion - FY ending 31st March 2021

Competitive Analysis of Subaru Corporation

SWOT
PESTLE
The SWOT analysis for Subaru Corporation is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Global manufacturer of automobiles and aircrafts
2. Key development and production partner of Boeing for more than 40 years
3. Among the most profitable companies in the industry
4. Strong focus on safety across business segments
1. If the company continues to use energy derived from fossil fuel it might incur additional costs
2. Heavy dependence on United States for a major portion of revenue
OpportunitiesThreats
1. Agreement with Toyota Corporation on joint development of a BEV dedicated platform.
2. Increase strategic investment and research and development spending
3. Advancing eyesight and coordinating it with safety
4. Sales of car models undergoing full model change like Forester.
1. Decline in capital investment and domestic demand in Japan
2. The company might suffer from shortages of natural and metal resources.
3. The negative impact of covid-19 could continue.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Subaru Corporation

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Agreement with Toyota Corporation on joint development of a BEV dedicated platform: In June 2019, the company disclosed that it reached an agreement on the joint development of a BEV dedicated platform for midsize and large passenger vehicles and a C-segment class BEV SUV model. By combining the respective strengths of both companies, such as the all-wheel drive technology of the company and the vehicle electrification technologies of Toyota, the agreement provides an opportunity for both the companies to increase its market share and offer attractive products with appeal that only BEVs can offer. The company is combining three core technologies- symmetrical AWD, the horizontally opposed engine and the Subaru Global Platform- with hybrid technology to develop a hybrid vehicle. In addition to the e-BOXER, the company also aims to introduce a strong hybrid that will integrate the Toyota Hybrid System.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Brands :

  • Subaru France
  • Subaru Tecnica International
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Subaru Corporation SWOT & PESTLE Analysis Report

1. Annual Report - https://www.subaru.co.jp/en/ir/library/pdf/ar/ar_2020e.pdf
2. What is SUBARU? - https://www.subaru.co.jp/en/ir/individualinvestors/overview.html
3. President Biden sets a goal of 50 percent electric vehicle sales by 2030. - https://www.nytimes.com/2021/08/05/business/biden-electric-vehicles.html
4. Japan-China economic ties flourishing - https://www.sundayguardianlive.com/news/japan-china-economic-ties-flourishing
5. Personalization Will Change Your Car Dealership Experience Forever - https://www.forbes.com/sites/larrylight/2020/11/02/personalization-will-change-your-car-dealership-experience-forever/?sh=31010c836e9f
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Subaru Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2022). Subaru Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/subaru-corporation/ [Accessed 25 Jun, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Subaru Corporation SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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