Sulzer SWOT & PESTLE Analysis
COMPANY PROFILE -Sulzer
Business Sector :Industrial Engineering and Manufacturing
Operating Geography :Switzerland, Europe, Global
About Sulzer :
Sulzer Ltd. founded in 1775 as Sulzer Brothers Ltd. is a swiss manufacturing and industrial engineering firm which was founded by Salomon Sulzer Bernet in Switzerland. Its products are mainly pumps, applicators, plant engineering and rotating equipment service, waste water treatment, process technology, Chemtech etc. This company generally specializes in agitation, separation, pumping, mixing and fluid application technologies. The Swiss engineering company mainly focuses on quality, innovation and performance. Its world class responsive network of production facilities and services makes it a global leader in the field of fluid engineering. It’s a publicly traded organization having subsidiaries across the world. It has shares registered at the SIX Swiss exchange and 48.83% of the share capital is being held by Renova Group. Across the world, this company has 100 service centers and 50 manufacturing facilities. The company’s values are based on operational excellence which will catalyze its fast pace, promote customer partnership and curate committed people. With all these factors taken into consideration, Sulzer has grown to be a trusted, reliable partner for its customers.Sulzer’s USP or unique selling proposition lies in being a global leader in fluid engineering. It has approximately 16,506 employees as of 2020.
Sulzer Revenue :
CHF 3,728 million – FY ended Dec 31st 2019 (year-on-year growth of 10.8%)
CHF 3,365 million – FY ended Dec 31st 2018
Competitive Analysis of Sulzer
| Strengths | Weaknesses |
| 1. Comprehensive product portfolio 2. Reputation for high quality and safety 3. Innovation and Strong Technical Expertise 4. Reputation for high quality and safety 5. World leader in separation and mixing technology 6. Pump equipment reported record order intake and sales | 1. High Production costs 2. Inventory build-up and turnover issues |
| Opportunities | Threats |
| 1. Growth potential in renewable sector 2. Rising adoption of new technologies 3. Expanding business in more emerging markets 4. Capturing the rapidly booming drug delivery devices market | 1. Sluggish economic growth and Forex variation 2. Pricing pressures due to duplicates 3. Dragged into the sanctions net for being owned by a Russian oligarch |
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Detailed SWOT Analysis of Sulzer
Strength
1. Comprehensive Product Portfolio: Suzler boasts of a wide range of product portfolio comprising of Agitators, Dynamic mixers, Tower management systems, Process plants, Compression and Aeration, Cartridge systems and applicators, pumps, controlling and monitoring equipment, static mixers, separation and removal systems. This Swiss industrial engineering and manufacturing firm, has been growing across all the product lines especially in the rotating equipment portfolio which was able to showcase strong performance and continuously helped in increasing profitability. Sales growth surged to 29.8 million CHF after the company acquired Brithinee Electric and Alba Power.
2. Reputation for high quality and Safety: Suzler achieved significant reduction in the AFR ( Accident frequency rate) by focusing on contingencies planning and risk assessment from 2.1(2018) to 0.7 cases/million. They believe in delivering quality products and values to its customers through technological advancements keeping in mind sustainable development. Sulzer is known and recognised for its reliable and quality products.The Swiss engineering firm uses ESG(Environment, Social, Governance) metrics in the areas of waste management, water & energy efficiency, community engagement, using sustainable products for packaging.
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Weakness
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Opportunity
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Threats
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Major Competitors :
- KSB
- Hyosung
- CE Power
- PSG
- IMI
- TAS Energy
- Flowserve Corporation
- Schneider Electric
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Check Out Analysis of Other Relevant Companies
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Sulzer Analysis Report
1. Annual Report 2019 - https://report.sulzer.com/ar19/app/uploads/Sulzer_Annual_Report_2019_en.pdf
2. Sulzer to acquire Haselmeier - https://www.sulzer.com/en/shared/news/200824-sulzer-to-acquire-haselmeier
3. Sulzer shows how to avoid Russian sanctions - https://www.ft.com/content/f3862fc0-4476-11e8-803a-295c97e6fd0b
4. World-class water pumps - https://www.sulzer.com/-/media/files/about-us/sulzer-technical-review/str-archive/2011/str_2011_3_12_dupont.ashx?la=en
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Sulzer SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2021). Sulzer SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/sulzer/ [Accessed 20 Jan, 2021].
In-text: (SWOT & PESTLE.com, 2021)
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Sulzer SWOT and PESTLE analysis has been conducted by Bhawana Mohapatra and reviewed by senior analysts from Barakaat Consulting.
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