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Sun Life Financial SWOT & PESTLE Analysis

ID : 52337853| Sep 2020| 15 pages

COMPANY PROFILE -Sun Life Financial

Business Sector :Financial Services

Operating Geography :North America, Canada

About Sun Life Financial :

Sun Life Financial is one of the leading financial services organization established in 1865. Its headquarters are located in Montreal, Quebec. It aims to provide lifetime financial security to its customers by giving them opportunities by means of insurances, investment products and services around the world. A few countries worth mentioning include Canada, United States, United Kingdom, Hong Kong, and Philippines. In 2018, Sun Life Financial was selected as one of Canada's Top Employers for Young People. It has around 15,000 employees and 12,000 advisors. Its mission is to “help you achieve lifetime financial security”.

Sun Life Financial Revenue :


$ 29,334 million (FY- 2017) (yoy growth of 2.6%)
28,573 million (FY-2016)

Competitive Analysis of Sun Life Financial

SWOT
PESTLE
The SWOT analysis for Sun Life Financial is presented below:
Strengths
Weaknesses
1. Strong Asset Management.
2. Acquring companies to extend reachability
3. Diversified Investment and business
4. Proactive nature
5. Leaders in insurance
1. Cost of creating values
2. Diversified organization leading to distributive focus
3. Rise in operating expenses each year
Opportunities
Threats
1. Research oriented investment opportunities
2. Acquiring local companies brings value addition
3. Systematic and changing approach
4. Innovation opportunities
1. New competitors (local)
2. Confusing customers with too many products / Cannibalism
3. Involvement of matters inherent uncertainty
4. Foreign currency dependency
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Detailed SWOT Analysis of Sun Life Financial

Strength

1. Strong Asset Management: The company has strong asset management presence in Philippines. The trust factor of the company is very high with reputation of being the largest non-bank affiliated asset management company in the country. Innovative schemes are the reasons which makes the company unique with cutting edge schemes. The unconditional life insurance policy which it offers is one of its kind and many more were introduced successfully in due course of time. Also, technology is playing a crucial role in asset management by implementing digital technology while surveying competitive focus market.

2. Acquisitions to extend reachability: Many companies have been acquired in order to use their already established reputation. The U.S. asset manager Ryan Labs was purchased in January 2015 to strengthen its asset management presence in United States. Prime Advisors, Inc. was also purchased to strengthen its roots in United States.

3. Diversified Investment and business: It started as a Canadian company but now is spread in the entire world, starting from developing countries like India to developed ones like the United States depicts the success of the company in terms of its reachability and risk diversification. Hence, the risk of complete wiping out of business is nominal. The company provides diversified solutions to address employee physical, mental and financial health needs by making the connections between health and business having future goal to focus on the most important needs and priorities. Through a strategic approach to health and absences and a comprehensive service offering to support organizational and employee health, they are meeting the needs of today and building a healthier future.

4. Proactive nature: The proactive nature of the company gives an upper hand in customer experience and market value enhancement as the customer feels valued which leads to more business. The company is involved in most kinds of insurance to diversify its business and support people proactively including dental insurance and voluntary insurance introduced for companies as a perk to retain the efficient and valued employees.

5. Leaders in insurance: Canadians have voted Sun Life Financial the Most Trusted Life Insurance Company helping it win the Most Trusted Brand award in 2017 for the 8th year in a row, according to the 2017 Reader's Digest Trusted Brand Survey. Sun has spread its dental insurance to cover for both preventive and diagnostic treatment to workplace solutions hereby implementing a strategic approach to health and absences and a comprehensive service offering to support organizational and employee health.

Weakness

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Opportunity

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Threat

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Sun Life Financial SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Sun Life Financial SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/sun-life-financial/ [Accessed 24 Sep, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Sun Life Financial SWOT and PESTLE analysis has been conducted by Jasmine Hazarika and reviewed by senior analysts from Barakaat Consulting - an Ezzi IT and Business Consulting venture.

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