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SuperValu SWOT & PESTLE Analysis

ID : 52544953| Apr 2020| 15 pages


Business Sector :Grocery retail and distribution

Operating Geography :United States, North America

About SuperValu :

SuperValu is an American company which deals with grocery and its distribution. It is one of the largest grocery retailers in the USA. The parent company is United National Foods. The company has a legacy of 140 years of providing quality service. It is headquartered at Minneapolis and is now a subsidiary of United Natural Foods of Providence, Rhode Island who acquired it in 2018. They have independent grocers, traditional grocery stores such as local stores. The company is involved in various philanthropic activities and is a believer of strong integrity and follows ethical standards. The company is socially responsible and ensures that their activities make positive impact on the stakeholders. They have a robust network of 3000 farmhouses and offer products of high quality with several private labels like Culinary circle, Equaline.

SuperValu Revenue :

$14,157 million – FY ending 24 Feb, 2018 (y-o-y growth 38.9%)
$10,192 million – FY ending 25th Feb, 2017

Competitive Analysis of SuperValu

The SWOT analysis for SuperValu is presented below:
1. Strong Supply Chain Network
2. Proactive business and retail strategies
3. Robust Management
4. Wide portfolio of Private labels
1. Food Safety Issues
2. Discontinued operations due to losses
3. High Debt
4. Gaps in cyber security
1. Acquisitions and mergers
2. Optimizing asset base
3. Improvised version of Private Labels
1. Cut throat Competition
2. Inability to improve operating margins
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Detailed SWOT Analysis of SuperValu



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1. Acquisitions and mergers: Supervalu has been expanding through recent acquisitions like Unified, a retailer-owned cooperative focused on wholesale grocery and specialty distribution located on the West Coast of the United States in June 2017 and AG Florida, retailer-owned cooperative that distributes full lines of grocery and general merchandise to independent retailers, located primarily in South Florida, the Caribbean, Central and South America and Asia in December of the same fiscal. Thus, such acquisitions provide space for strategic expansion and Supervalu should invest more in these strategies. Integrating the synergies of these acquisitions which includes expanding the market, optimizing the distribution network will provide leverage to the company. Thus, it should pursue external expansion.
The recent acquisition of Supervalu by UNFI for a whopping $2.9 billion has been a great strategic move and that has earned combined revenue of $24.5 in 2018. This acquisition has increased Supervalu’s customer base and their combined products are 110,000 in 40,000 locations. This deal was made keeping in mind the synergies of the two companies and to fix Supervalu’s issues. The merger also helped the combined entity manage risks better, balance speed and bring in equilibrium in the ecosystem.

2. Optimizing asset base: The Company has been trying to improve asset base and reduce debt. It has eliminated undue expenditure in certain segments of operations which are no longer necessary. It has made agreements to sell majority of the loss making franchises. The three banners are Shop n Save East, Shop n Save St. Louis, and Farm Fresh which were closed. They were making losses over years and thus, their operational costs, increased the expenses. Closing these, has helped them in improving the operational efficiency and profitability.

3. Improvised version of Private Labels: The business can be grown by building fresh offerings of products, improving the private labels by adding depth to them and improving their marketing. There is demand for more organic products and company can invest in this section. Targeting more organic products as the company is losing customers because of the market shift towards organic sector. There has been estimated increase in demand of organic food and market is expected to grow from CAGR 14.8 percent from 2018-2022.


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Check Out Analysis of Other Relevant Companies

References used in SuperValu Analysis Report

1. Supervalu website -

2. Organic Food Market - Global Industry Size, Share, Trends, Analysis and Forecasts 2016 – 2024 -

3. Organic Food & Beverages Market projected to Grow at CAGR of 14.8% During 2018 to 2022 -

4. Recall of Dunnes Stores and SuperValu Organic Kale Due to Presence of Listeria monocytogenes -

5. SuperValu Annual Report 2018

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SuperValu SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). SuperValu SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 04 Jun, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

SuperValu SWOT and PESTLE analysis has been conducted by Shilpa Shrivastva and reviewed by senior analysts from Barakaat Consulting.

Copyright of SuperValu SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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