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Swatch Group SWOT and PESTLE Analysis

ID : 52687753| Feb 2023| 12 pages

COMPANY PROFILE -Swatch Group

Business Sector :Consumer Goods, Watches

Operating Geography :Switzerland, Europe, Global

About Swatch Group :

The Swatch Group Ltd is an international Swiss manufacturer of luxury watches and jewelry with its headquarters based in Biel, Switzerland. In 1998, SMH (Swiss Corporation for Microelectronics and Watch-making Industries Ltd.), was founded by Nicolas G. Hayek post the merger of Swiss watchmakers ASUAG and SSIH and was rebranded as the “The Swatch Group”. The leader, Nicholas G. Hayek, led the firm’s recovery from severe crisis and elevated the brand to being one of the most successful in the watch-making industry. As of 2020, the Company employs approximately 36100 people from over 50 countries. In addition to the Swatch product line, the Group also owns various other brands like Blancpain, Breguet, Omega, Tissot, Glashutte Original, Harry Winston and RADO. The Swatch Group is also actively invested in safeguarding the environment through their practice of sustainability and conservation. Moreover, measures to reduce energy and resource consumption are some of their seminal focus areas.

The Swatch Group’s unique selling proposition or USP lies in being the number manufacturer of finished watches in the world. Its mission statement reads,” The Swatch Group is dedicated to developing professional watchmakers and future sales service leaders for the Swiss watch industry.”

Swatch Group Revenue :


CHF 8243 million FY ended 31st Dec 2019
CHF 8475 million FY ended 31st Dec 2018

Competitive Analysis of Swatch Group

SWOT
PESTLE
The SWOT analysis for Swatch Group is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Portfolio of prestigious brands covering all price segments and consumer preferences
2. Strong store retail and digital presence
3. Country specific celebrity endorsement
4. Strong sports presence as sponsors
5. Harry Winston - most prestigious fine jewelry and timepiece brand
1. Production issues in Habillage sector
2. Major dependency on Chinese consumers
OpportunitiesThreats
1. Entering the smartwatch and wearables market
2. Growth of luxury accessories market
1. Effect of Covid-19 hit major business in China.
2. Restrictions on movement manufacturer ETA.
3. Counterfeits and replica watches affecting brand reputation
4. High-end smartwatches and wearables eating into luxury watch market
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Detailed SWOT Analysis of Swatch Group

Strength

1. Portfolio of prestigious brands covering all price segments and consumer preferences: Swatch Group actively designs, manufactures and sells finished watches, jewelry, watch movements and components at a global scale.it is the world’s largest watchmaking group. Its prominent brands include Harry Winston, Omega, Rado, TISSOT, Hamilton, Calvin Klein, flik flak, Swatch and many more. The various brands are designed while keeping the customers in the mind so as to provide the best value to the customers. Having such a huge brand portfolio also helps Swatch Group to attract and retain the customers. It also supplies components to almost all of its 18 watch brands and also supplies movements and components to third party watchmakers in Switzerland and around the world.

2. Strong store retail and digital presence: Swatch has always been innovative with its retail presence to provide high-end experience through its POS. In 2019, it also started its first Dive-Thru Swatch store in Biel/Bienne. There were multiple new stores openings and relocations in all popular places like malls, airport, shopping landmarks etc. across various countries. Swatch has also strengthened its digital presence through online sales and partnerships with firms like Amazon, Myntra, Momoshop and La Moda. The e-commerce markets are continuously expanding with new openings in countries like Argentina, Thailand and Ireland. The brand has mastered the new retail experience which was confirmed by the successful omni-channel launch of brands like Swatch X Bape and Big Bold.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Titan
  • Movado Group
  • Folli Follie
  • Oris
  • Fossil
  • ZENO-WATCH BASEL
  • Seiko Watch

Major Brands :

  • OMEGA
  • RADO
  • TISSOT
  • BLANCPAIN
  • HARRY WINSTON
  • HAMILTON
  • CALVIN KLEIN
  • Flik flak
  • MIDO
  • CERTINA
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References used in Swatch Group SWOT & PESTLE Analysis Report

1. Wrist Watch Market 2019-2025 : In Depth Analysis with Top Key Vendors Like Swatch Group, Rolex, Richemont, LVMH, Fossil - http://www.digitaljournal.com/pr/4642023
2. Gang involved in manufacture, sale of duplicate premium watches busted in Mumbai - https://www.indiatoday.in/india/story/gang-involved-in-manufacture-sale-of-duplicate-premium-watches-busted-in-mumbai-1600608-2019-09-18
3. Times are changing: The future of luxury watches - https://us.musewearables.com/blogs/news/times-are-changing-the-future-of-luxury-watches
4. Swatch Group Braces for Hong Kong Slump - https://www.businessoffashion.com/articles/news-analysis/swatch-group-braces-for-hong-kong-slump
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Swatch Group SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/swatch-group/ [Accessed 25 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Swatch Group SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.

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