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Swisscom SWOT & PESTLE Analysis

ID : 52245053| Aug 2017


Business Sector :Telecom, Information & Communication Technology (ICT)

Operating Geography :Europe

About Swisscom AG :

Swisscom AG (Swisscom) is a well-established, integrated telecommunication service provider in Switzerland and holds a name in its neighbouring countries. Swisscom offers a variety of services and products related to mobile handset & its services, fixed and Internet protocol (IP) based voice and data communications. Swisscom offers Digital and analog service access and broadband services over already existing subscriber lines. This company offers services in Information & Communication Technology (ICT) that is predominantly for IT infrastructure outsourcing and management services for communications infrastructures. Swisscom variedly offers its services to residential customers and SMEs in the country. The company operates network in other parts of Europe through its subsidiary FastWeb offering data, voice, internet and IP TV services.

Swisscom AG Revenue :

2,831 Million CHF (As on March 31 2017)

Competitive Analysis of Swisscom AG

The SWOT analysis for Swisscom is presented below:

1. Legacy of more than 160 years and a market leader
2. Governmental backing and customer centric
3. Differentiation among other competitors with strong product positioning and wide high quality distributed network
4. Information & Communication Technology (ICT) leadership in Mobile, Broadband and TV.
5. Fair Supply chain
6. Increased collaboration with start-ups
1. Reluctance in wholesome Expansion
2. Fluctuations and stagnant growth in capital markets
3. Increased competition with rise in number of players and cut throat pricing
4. Direct competition with small time cable operators
5. Convergent offerings by bundling of services may cut the profit ratio
6. Constantly falling revenues due to stagnation
1. Ventures into new product lines and diversification
2. Universal service license for the country from 2018 to 2022
3. Increase in consumer spending and economic positivity
4. Expansion of Fastweb into unexplored areas with Swisscom brand name and trust value
5. Expansion of ultrafast broadband network
6. Rise of Digitization
1. Drop in telephone line connections.
2. Stagnation of its conventional product line or the Telecom industry as a whole.
3. Falling margins triggered by an intense price war with competitors
4. Lawsuit: probe into Telecom Italia-Fastweb broadband deal
5. Penetration of Global market leaders in business solutions.
6. Different laws in different countries and continuous fluctuations regarding product standards
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Detailed SWOT Analysis of Swisscom AG

1. Legacy of more than 160 years and a market leader- Swisscom has a legacy of about 160 years and is a long-standing operator, having one of the largest market shares amongst its European incumbents. The company functions on a high-quality network, thereby justifying Swisscom's competitive positioning and differentiation. It has a fairly large market share in all three major sectors with 60% for mobile, 54% for broadband and 32% for television.

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Swisscom SWOT analysis has been conducted by Siddhi Pota and reviewed by senior analysts from Barakaat Consulting.
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SWOT & (2020). Swisscom SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 02 Jul, 2020].

In-text: (SWOT &, 2020)

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