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Sydney Airport Holdings SWOT & PESTLE Analysis

ID : 52989653| Jun 2021| 18 pages

COMPANY PROFILE -Sydney Airport Holdings

Business Sector :Aviation, Airports

Operating Geography :Australia

About Sydney Airport Holdings :

Sydney Airport Holdings is a publicly traded Australian holding company that, through Sydney Airport Corporation, owns a 100 per cent stake in Kingsford Smith Airport. The corporation is headquartered in Sydney, New South Wales, and is listed on the Australian Stock Exchange. In 2002, the Macquarie Bank paid $5.6 billion for a 99-year lease on the airport. Macquarie Airports was a collection of trusts managed by Macquarie Group. MAp Airports changed its name to Sydney Airport Holdings in December 2011. Sydney Airport Holdings Pty Ltd is Australia-based ownership of Sydney Airport. The Company's main business is investing in airport assets. The Company's investment policy is to invest funds in compliance with the provisions of the governing documents of each of the Company's companies. Sydney Airport Limited (SAL) and Sydney Airport Trust 1 make up the company (SAT1). TCSAL(The Trust Company (Sydney Airport) Limited) is SAT1's responsible entity. It is in charge of the airport's operations, marketing, financial management, and commercial growth. Sydney is connected to a network of over 100 international, local, and regional destinations through the airport. According to Sydney Airport Holdings Pty Ltd, total passenger traffic in February 2021, was 623,000.
Sydney Airport Holdings's Unique Selling Point or USP lies in it being a major employer in NSW and contributes significantly to the local and national economy. Sydney Airport Holdings's vision statement reads, "Our vision is to deliver a world-class airport experience and foster the growth of Sydney Airport for the benefit of Sydney, NSW and Australia. Our airport is one of Australia's most important pieces of infrastructure".

Sydney Airport Holdings Revenue :


AUS$803.7 million - FY ending 31st March 2021 (51% decline)
AUS$1,639.7 million - FY ending 31st March 2020 (3.5% y-o-y growth)

Competitive Analysis of Sydney Airport Holdings

SWOT
PESTLE
The SWOT analysis for Sydney Airport Holdings Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong commitment towards completion of sustainability quotas
2. Beneficial and strategic geographical location of Airport
3. Major employer in Sydney and NSW, making a significant contribution to the local and national economy
4. Strong financials and a solid liquidity ratio
1. All business units are dependent on passenger volumes, low focus on customer experience feedback
2. Inefficient airline management and subdued demand causing a fall in load factors
3. High cancellation fees causing a fall in number of seats available
OpportunitiesThreats
1. With capital investment in ultra-long-haul aircrafts, S.A.H. can create opportunities in new destinations and increase passenger volume and trips covered
2. Opportunity to create extensive partnerships with Japan
3. Rising demand for Air Freight post pandemic
1. Aviation industry in historic loss after travel restrictions imposed due to global pandemic
2. Price Wars between airlines may cause problems
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Sydney Airport Holdings

Strength

1. Strong commitment towards completion of sustainability quotas and SDGs: Sydney Airport Holdings has strong and successful commitments to reducing wastage, emissions and carbon footprints through its sustainable business model in alignment with the UN’s SDGs. The company continuously increases water recycling rates, reduction in carbon emissions and GHG emissions as well promotes gender equality through increased gender pay ratios each year and increasing the representation of females in managerial positions. S.A.H. has been successful in reducing carbon footprint each year by double digit percentages as well as reducing noise pollution and increasing water and waste recycling (43%) and management. It also has a strong focus on volunteering and employee engagement.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

1. All business units are dependent on passenger volumes: The company has four business units, namely Aeronautical services, Retail, Property (Hotels) and Parking. It generates revenue mainly from these four units. However, all businesses are highly dependent on passenger volumes. Due to the pandemic, with passenger volumes steeply sliding for longer periods of time, a strong negative impact has been cast on the financials, operations and engagement for the Airport as well as its concerned stakeholders. However, with the continued roll-out of vaccination drives and gradual unlocking of economies, the airport is gradually recovering through domestic and international passenger volumes inching towards normalcy.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • McCarran International Airport
  • Brisbane Airport Corporation
  • Adelaide Airport
  • Auckland Airport
  • Melbourne Airport

Major Brands :

  • Sydney Airport Holdings Hotels
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References used in Sydney Airport Holdings SWOT & PESTLE Analysis Report

1. Overview - https://www.sydneyairport.com.au/investor/investors-centre/company-overview

2. Sydney Airport economic contribution - https://assets.ctfassets.net/v228i5y5k0x4/27X6x1DbBWEMqqImQogmOq/dd7cb8c76d0c15c773d5b681f47710c6/Sydney_Airport_contribution_2018_FINAL_-_2018.04.11.pdf

3. 2020 Annual Report - https://assets.ctfassets.net/v228i5y5k0x4/3df9nJtWo1HH3ohhIhAGFP/4c0011e1ab8f6a4fd7006d4ab8336d3c/2020_Annual_Report.pdf

4. Annual Report 2019 - https://assets.ctfassets.net/v228i5y5k0x4/4VyuoCbo3sqHVBggCxV7h3/5ad8f884f3ac89516391d8ea459d50ff/SYD_Annual_Report_2019_FINAL.pdf

5. Sydney Airport commits to net zero by 2030 - https://www.sydneyairport.com.au/corporate/media/corporate-newsroom/sydney-airport-commits-to-net-zero-by-2030

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Sydney Airport Holdings SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/sydney-airport-holdings/ [Accessed 03 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Sydney Airport Holdings SWOT and PESTLE analysis has been conducted by Muskan Arya and reviewed by senior analysts from Barakaat Consulting.

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