Synopsys SWOT and PESTLE Analysis
COMPANY PROFILE -Synopsys
Business Sector :Information Technology - Semiconductors (Chips and processors) and Software
Operating Geography :United States, North America, Global
About Synopsys :
Synopsys is an American provider of electronic design automation (EDA) software and services. The company mainly focuses on silicon design and verification, silicon intellectual property and software security and quality. Synopsys’ distributes its products to semiconductor, computer, communications, consumer electronics and aerospace manufacturers. It also engages in the provision of technical services to help its customers develop chips and electronic systems. The company is headquartered in Mountain View, California and has an international workforce of approximately 14000 employees as of 2020. Synopsys was initially founded as Optimal Solutions in 1986 by a team of engineers- Bill Krieger, Dave Gregory and Ruck Rudell. In the following year, Synopsys was adopted as the company’s name (an abbreviation for SYNthesis and OPtimization SYStems). Over the past century, Synopsys has grown instantaneously from a small business to a global leader, establishing strategic partnerships with leading companies to expand their portfolio and launching more than two dozen products. Apart from software, Synopsys creates hardware that handles prototyping emulation for FPGA systems. Synopsys has won numerous awards such as award for the “Best in Show” in the security category in the Software Development Awards 2019 by SD Times 100.
Synopsys’ unique selling proposition or USP lies in being the leader in electronic design automation (EDA) and semiconductor IP. Synopsys’ mission statement reads, “Customer Success through Execution Excellence is achieved by delivering differentiated products that accelerate innovation to solve complex customer challenges, achieve time to market goals and provide superior support assistance.”
Synopsys Revenue :
$ 3.36 billion - FY ending 31st March 2020 (y-o-y growth 7.69%)
$ 3.12 billion - FY ending 31st March 2019
Competitive Analysis of Synopsys
1. Gaining consumer preference through flexible licensing agreements 2. Industry-Leading Solutions, from Silicon to Software 3. Actively rendering professional services across the globe with a diversified workforce. 4. Established, time tested, strategic alliances with industry stalwarts 5. Leading vendor of EDA solutions 6. Gaining trust of investors by maintaining well managed finances | 1. High competition from start ups forcing Synopsys to acquire to many of them 2. Multiple allegation cases and litigations costing the Company dearly |
1. Huge growth potential of the IP segment 2. Advent of 5G, AI, Cloud computing and Internet of Things would induce growth in semiconductor industry 3. Futuristic self-driving cars would be a vital market to grow for Synopsys | 1. Rising Competition in the EDA segment 2. Risk of product infringements by the customers 3. Cyber security breaches could heavily impact Synopsys |
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Detailed SWOT Analysis of Synopsys
Strength
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Weakness
1. High competition from start-ups forcing Synopsys to acquire many of them: In IT, constantly startups find the way to niche market through innovative products and services. This poses a risk to established firms, as their technology could seem older immediately to the one which startups has. Synopsis, in its 30+ years of existence has acquired more than 80 companies, mostly startups of their time. Synopsys, to exist in the market, has to rely upon inorganic means of expansion, which costs dearly to the company. Since 2015, Synopsys has acquired 6 startups in Software Security and Quality division, 7 in Silicon IP division, 4 in Verification and Prototyping division and 3 in Silicon Engineering division of its business. In 2020 itself, the company acquired Tinfoil Security, INVECAS IP and Terrain Technologies. The heat of acquisition could be seen in its finances as well, where debt to equity ratio is more than 3. Out of the 3 acquisitions, Tinfoil is itself a US$100 million company. It was worth almost 22.5% of the net income of Synopsys in 2019. This continued acquisitions could burn holes in its pockets, if strategic miscalculations or sudden change in market demands occur.
2. Multiple allegation cases and litigations costing the Company dearly: Synopsys has undergone multiple litigations since its inception. It has over 38 cases running in the US and abroad. As Synopsys has substantial part of its earnings generated through licensing, copyrights and patent rights distribution, so there is always a risk of piracy, breach of rights and unintentional usage of unclaimed assets. Allegations over rights issue can cost the company dearly. In 2019, Synopsys faced expenses on tax litigation in Hungary and patent rights’ litigation with Mentor Graphics, which was worth US $79.9 million. It amounts to almost 18% of the net income of Synopsys in FY19. To be a more successful organization, Synopsys needs to work to decrease its involvements and expenses into legal matters
Opportunity
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Threats
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Major Competitors :
- Cadence Design Systems, Inc.
- Mentor Graphics Corporation (now part of Siemens AG)
- Checkmarx Ltd., Veracode (now part of Thoma Bravo, LLC)
- Micro Focus International plc
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TABLE OF CONTENTS
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References used in Synopsys SWOT & PESTLE Analysis Report
1. ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended October 31, 2019 -
https://www.synopsys.com/content/dam/synopsys/company/investor-relations/10k/form10k-2019.pdf
2. Worldwide Headquarters - https://www.synopsys.com/company/contact-synopsys/office-locations.html
3. Synopsys Extends Automotive Ecosystem for Virtual Prototyping to Include Silicon Mobility Semiconductor Solutions -
https://news.synopsys.com/2017-03-14-Synopsys-Extends-Automotive-Ecosystem-for-Virtual-Prototyping-to-Include-Silicon-Mobility-Semiconductor-Solutions
4. Synopsys Selected by Marvell as Its Primary EDA Partner - https://news.synopsys.com/index.php?s=20295&item=123025
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Synopsys SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.
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