T- Mobile SWOT and PESTLE Analysis

Strength

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Weakness

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Opportunity

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Threat

1. Strong competition in the telecommunications industry: Competition in the wireless telecommunications industry is very high. T-Mobile is the third largest provider of postpaid service plans and the largest provider of prepaid service plans in the U.S. as measured by customers. Competitors for T-Mobile are AT&T, Comcast, Charter, Verizon Communications and CenturyLink. Being bigger than T-Mobile, both AT&T and Verizon are able to employ greater scale advantages and resources than T-Mobile. TracFone Wireless, Inc., Comcast Corporation and Charter Communications, Inc. form the smaller regional carrier competitors. Existing mobile virtual network operators (“MVNOs”) also give competition like Altice USA, Inc. by offering consumers with services like no-contract, postpaid and prepaid service plans. Companies that offer similar services through alternative technologies like voice, messaging and data services also compete with T-Mobile. Pricing, market saturation, service and product offerings, customer experience, network investment and quality, development and deployment of technologies, availability of additional spectrum licenses and regulatory changes are some of the factors that govern competition within the wireless telecommunications industry. Aggressive pricing is often also used as a tool to drive differentiation as is the offering of ancillary services to attract customers. Growth and margins within the industry are thus always under pressure as companies fight to retain the current customer base and also add new customers. 2. Balancing the growing capex burden: Network investments are an ongoing process for telecom industry players like T-Mobile. These range from 5G and low-power wide area networks to gigabit fiber. It is however not possible for the companies to be certain about receiving returns on investments as IoT-centric 5G usage is still not widespread and broadband is far more preferred in face of fiber connectivity’s premium pricing. T-Mobile needs to keep a sharp watch on its investments as it is weighing heavy under the burden of a diverse portfolio of network assets gained through multiple acquisitions. Decision making will have to be done very prudently in an educated fashion, especially around infrastructure switch-off, spin-off and sharing as minor misses can also lead to major write-downs for the company. The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. Implementation of sustainable practices and initiatives: T-Mobile is a major company that is involved in activities like manufacturing, IT and construction. Maintaining a sustainable operational strategy is thus essential. T-Mobile has set itself a goal of using 100% renewable energy by 2021 for all its processes. T-Mobile has also tied up with Tradewind Energy and Enel Green Power to develop energy saving initiatives. The Red Dirt Wind Farm is one such initiative. The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.