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Tadano Ltd. SWOT and PESTLE Analysis

ID : 521364453| Feb 2023| 21 pages

COMPANY PROFILE -Tadano Ltd.

Business Sector :Construction Equipment Manufacturer

Operating Geography :Japan, Asia, Global

About Tadano Ltd. :

Tadano is a company based in Takamatsu, Japan that primarily manufactures and sells construction machinery. The company’s founder, Masuo Tadano, launched his work as a steel fabricator in Fujitsuka-Cho, Takamatsu, Japan, in 1919. He formed TADANO Ltd. In 1948 and established the first cargo handling equipment production plant; throughout the years, the company expanded its manufacture to encompass a variety of industrial equipment. The Company operates in three geological segments: Japan, Europe, and the Americas. Construction cranes are manufactured and sold by the company. Terrain cranes, truck cranes, aerial platforms, telescopic boom crawler cranes, loader cranes, boom truck cranes, rough terrain cranes, cargo cranes, vehicle-hauling cranes, and special purpose vehicles are among the company’s products. The company also offers after-sales and repair services. In addition, the company sells industrial components, vintage automobiles, and lifters, among other things. Tadano in 2022 announced that is engaging in R&D for artificial intelligence (AI) systems for future lifting needs.

Tadano’s USP is that it is the leading and largest crane and aerial work platform producer in Japan, and one of the world’s largest crane manufacturers. The mission statement of the company reads, “At Tadano, we believe that high-quality lifting equipment can contribute to a better society and the prosperity of our customers, and we aim to maximize our corporate value while meeting the expectations of every stakeholder. Simply stated, we are pursuing further excellence for the world and the future”.

Tadano Ltd. Revenue :


Yen 205,661 million - FY ending 31st March 2022 (y-o-y growth 2%)
Yen 186,040 million - FY ending 31st March 2021

Competitive Analysis of Tadano Ltd.

SWOT
PESTLE
The SWOT analysis for Tadano Ltd. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Expanded operations in many new countries within past 2 to 3 years through acquisitions and new centers.
2. Enhancing a strong product portfolio through new product launch.
3. Technological innovation with many core technologies and increased investment in R&D.
4. Strong network of customer service centers in Japan
1. Weak distribution network outside Japan
2. The company’s interest-bearing debt has increased drastically while revenue has fallen.
3. Operating margin of the company has been affected and has reduced significantly.
OpportunitiesThreats
1. Increase the sales and operations in countries outside Japan and become the global leader in lifting equipment industry.
2. Digital transformation can help the company in shifting from lifting equipment manufacturer to lifting solution provider.
3. Expanding R&D operations through partnerships and investment.
1. Global supply chain disruptions can affect the business overseas
2. Global semiconductor shortages can affect the production
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Tadano Ltd.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increase the sales and operations in countries outside Japan and become the global leader in lifting equipment industry: Tadano is present across many different countries, where it has established service centers and distribution networks. Currently, around 50% of the sales of the company comes from region outside Japan. The company has established a goal to increase the sales target to 80% from outside Japan. This is a huge opportunity for the company to expand its footprints and emerge as the no.1 global company in hydraulic equipment manufacturing. The company has already started increasing its footprint across the globe. In 2021-22 , the company has opened centers in Netherlands, Belgium, Chile and India. The company has also made acquisitions to expand its global footprint. There is a huge scope for the company in terms of expanding its operations globally.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Palfinger AG
  • KOBE steel
  • Altec industries
  • Maxim crane works
  • Sennebogen
  • Terex Corporation

Major Brands :

  • Tadano Faun Gmbh (subsidiary)
  • Tadano Mantis Corp. (subsidiary)
  • AML equipment Pty Ltd
  • Tadano American Corporation
  • Tadano Brasil Ltd
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TABLE OF CONTENTS
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References used in Tadano Ltd. SWOT & PESTLE Analysis Report

1. Annual Report - https://www.tadano.com/upload/docs/integrated_report2021_en_for_printing.pdf
2. Launch of a New Service to Provide Parts to Countries Outside of Japan - https://www.tadano.com/news/2018/launch_of_a_new_service_to_provide_parts_to_counties_outside_of_japan.html
3. Construction OEMs Halt Business with Russia Due to Its Brutal Invasion of Ukraine - https://www.constructionequipmentguide.com/construction-oems-halt-business-with-russia-due-to-its-brutal-invasion-of-ukraine/55787
4. India Aims to Spend $1.4 Trillion Building Infrastructure - https://www.bloomberg.com/news/articles/2021-08-15/india-aims-to-end-energy-imports-boost-infrastructure-spending
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Tadano Ltd. SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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