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Target Corporation SWOT & PESTLE Analysis

ID : 52127553| Sep 2020| 12 pages

COMPANY PROFILE -Target Corporation

Business Sector :Retail

Operating Geography :United States, North America

About Target Corporation :

Target Corporation was founded by George Dayton and it is headquartered in Minneapolis, Minnesota. The company was originally named Goodfellow Dry Goods in June 1902. The company was renamed the Target Corporation in 2000 and has a total of 368,000 employees as of February 2020. Target Corporation is among the top two discount store retail companies in the US, along with Walmart.

Target Corporation Revenue :


US$ 78,112 million - FY ending February 1, 2020
US$ 75,356 million - FY ending February 2, 2019

Ownership / Major shareholders :


As of July 2018, the ownership distribution for the top 4 shareholders of Standard Bank Group are as follows: –
1) SSgA Funds Management, Inc. (8.38%)
2) Vangaurd Group Inc. (7.02%)
3) Blackrock Fund Advisors (5.30%)
4) Capital Research & Management Co. (2.65%)

Competitive Analysis of Target Corporation

SWOT
PESTLE
The SWOT analysis of Target Corporation is as follows:
Strengths
Weaknesses
1. Strong brand presence
2. One-stop shopping experience
3. Strong vendor relationships		1. Underutilization of online platform
2. Coping up with fashion trends – a difficult challenge
Opportunities
Threats
1. Target.com – Target’s online store
2. Expansion in food offerings segment		1. Difficulty adapting current suburban store format to urban setting
2. Intense competition from other retailers
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Detailed SWOT Analysis of Target Corporation

 

Strength

1. Strong brand presence: The Target brand name is widely perceived and publicized. Notwithstanding the Target name, the company's prominent image, the red bulls-eye, is conspicuous all alone and is frequently used as a part of advertising campaigns. Target's brand value has empowered the company to build up the reputation of offering clients quality products at marked down costs. Target's strong image ought to be effortlessly transferable to urban areas.

2. One stop shopping experience: Target has sharpened the ability to appeal to the needs of its customers by offering a one stop shopping experience. The technique of addressing different needs in one location attracts busy customers who need to eat, shop and get photograph and drug store things all in one trip. This strategy could be emphatically connected to the urban buyers who are frequently in a hurry and in need of a one stop shopping experience.

3. Vendor relationships: Target has succeeded with regards to securing strong bonding with its suppliers and vendors. As a discount retail chain, Target has the advantage of achieving economies of scale in that it can save money by requesting products in bulk. Target has experienced strong vendor relationships to guarantee timely deliveries and in-stock stores with a very streamlined distribution process.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Wal-Mart Stores (WMT)
  • Costco Wholesale (COST)
  • Amazon.com
  • CVS Health Corporation
  • The Gap, Inc.
  • The Home Depot, Inc.
  • Publix Super Markets, Inc.
  • Rite Aid Corporation
  • The TJX Company
  • Walgreens Boots Alliance
  • Big Lots, Inc.
  • BJ’s Wholesale Club Holdings Inc.
  • Burlington Stores, Inc.
  • Dillard’s, Inc.
  • Dollar General Corporation
  • Dollar Tree, Inc.
  • Five Below, Inc.
  • Fred’s Inc.
  • Hudson Ltd.
  • J.C. Penney Company, Inc. Holding Company
  • Macy’s Inc.
  • Ollie’s Bargain Outlet Holdings, Inc.
  • PriceSmart, Inc.
  • Sears Holdings Corporation
  • Sears Hometown and Outlet Stores, Inc.
  • Tuesday Morning Corp.
  • Best Buy Co.
  • Costco Wholesale Corporation,
  • The Kroger Co.,
  • Lowe's Companies, Inc
  • Staples, Inc.,
  • The TJX Companies, Inc.,

Major Brands :

  • Marimekko
  • Architect Michael Graves
  • Converse
  • Fiorucci
  • Fashion designers Lilly Pulitzer, Liz Lange, and Isaac Mizrahi
  • Go International
  • ClearRx
  • Target Café
  • Target Photo
  • C9 by Champion
  • Hand Made Modern
  • Mossimov
  • DENIZEN from Levi's
  • Just One You made by carter's
  • Nate Berkus for Target
  • Fieldcrest
  • Kid Made Modern
  • Oh Joy! for Target
  • Genuine Kids from OshKosh
  • Liz Lange for Target

Key Business Segments / Diversification :

Target Corporation
Retail bedding electronics food furniture lawn and garden pet supplies
small appliances sporting goods toys/games clothing and accessories
Beauty and healthcare housewares jewellery shoes

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
ShiptCosmetics, Manufacturing2017AcquisitionThe deal is worth $550 million. The move—one of the largest acquisitions in Target’s history—meant same-day delivery would become an option at about half of Target stores since the beginning of 2018. And by the 2018 holiday season, it will be an option at the majority of Target stores, and in all major markets.
Grand JunctionTransportation Technology 2017AcquisitionThe deal of undisclosed amount was done to improve and expand Target’s delivery capabilities. The acquisition also accelerated Target’s investments and ongoing efforts to transform its supply chain.
Sonia KashukBeauty Products2015AcquisitionTarget expanded the Sonia Kashuk brand’s product design and development team to include beauty experts, which is a first for the company. The terms of the deal are undisclosed.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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References used in Target Corporation SWOT & PESTLE Analysis Report

Target Corporation 2015: https://corporate.target.com/

Target Corporation Annual Report 2015: https://corporate.target.com/_media/TargetCorp/annualreports/2015/pdfs/Target-2015-Annual-Report.pdf

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SWOT & PESTLE.com (2021). Target Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/target-corporation/ [Accessed 12 Jun, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Target Corporation SWOT analysis has been conducted by Sambit Mishra and reviewed by senior analysts from Barakaat Consulting.

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