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Tata Consumer Products Limited (TCPL) SWOT and PESTLE Analysis

ID : 521648653| Feb 2023| 21 pages

COMPANY PROFILE -Tata Consumer Products Limited (TCPL)

Business Sector :FMCG

Operating Geography :India, Asia, Global

About Tata Consumer Products Limited (TCPL) :

Tata Consumer Products Limited (TCPL) is a leading Indian consumer goods company headquartered in Mumbai, Maharashtra. The company was formerly known as Tata Global Beverages Limited and changed its name in February 2020 to reflect its diversification into non-beverage consumer products. TCPL has a wide portfolio of products in categories such as tea, coffee, water, salt, pulses, spices, snacks, and ready-to-eat foods. Some of its popular brands include Tata Tea, Tetley, Eight O'Clock Coffee, Himalayan Natural Mineral Water, Tata Sampann, and Tata Salt. The company has a strong presence in India and also exports its products to over 40 countries worldwide. It operates through a network of subsidiaries and joint ventures across the globe, with manufacturing facilities in India, Sri Lanka, and Vietnam. In 2020, TCPL announced a merger with Tata Chemicals' consumer business to create a stronger consumer goods company with a wider product portfolio. The merger was completed in February 2021, and the combined entity is now called Tata Consumer Products Limited. As of early 2023, TCPL employed over 3000 people.

The USP of Tata Consumer Products lies in it being a leading consumer groups in India. The vision of TCPL is “To build better lives and thriving communities.” The mission statement of TCPL reads, “Passionately growing and innovating every day.”

Tata Consumer Products Limited (TCPL) Revenue :


INR 12,425 crores - FY ending 31st March 2022
INR 11,602 crores - FY ending 31st March 2021

Competitive Analysis of Tata Consumer Products Limited (TCPL)

SWOT
PESTLE
The SWOT analysis for Tata Consumer Products is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Diversity in product portfolio
2. TCPL has a strong global presence and consumer base
3. Leading packaged tea brand in India
4. Trusted band among consumers in India
5. Successful in strengthening and accelerating core business
6. Recipient of various prestigious awards
1. Lesser return on capital employed as compared to competitors.
2. Low profit margins due to fluctuating input prices.
OpportunitiesThreats
1. Rise in rural disposable income shows room for expansion and growth.
2. Expansion in flavors of beverages sold to attract younger audience.
3. Expansion of presence in health and protein space
4. Strategic acquisitions to become a large player in packaged foods business
5. Foray into Southern-Indian market with spices portfolio
1. Variability in plantation yield may impact margins
2. Changes in consumer lifestyle and preferences.
3. Exchange rate and interest rate fluctuations
4. Fluctuations in input prices
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Tata Consumer Products Limited (TCPL)

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Lesser return on capital employed as compared to competitors: Return on capital employed is a financial measure which is used to measure the profitability of a firm based on how well its capital is doing. The ratio gives a description about not only profitability but also the efficiency in use of capital by the firm. This ratio takes in account both the equity and debts of the firm under consideration. Companies in the FMCG sector have a high ROCE because they are able to earn higher profits because of their brand loyalty and have significantly lower investments. The ROCE for TATA consumer products is approximately 9.54% while its peers like Britannia have a ROCE of 59.7%. Thus, Tata consumer products need to analyze their situation and take corrective actions like increasing product sales, reducing costs, etc. to improve their ROCE.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

4. Variability in plantation yield may impact margins: A lot of the products sold by Tata consumer products are based on tea and coffee production. Agriculture is heavily dependent on rainfall. The climatic changes and global warming have led to irregularities in weather conditions. Also, the pests and insects pose a threat to the plantations. This threat can although be avoided by use of products like insecticides and pesticides but, too much use of such products harms the quality of produce. The reduction in yield or reduced supply of these products (tea, coffee) raises the input prices for Tata consumer products due to which their profit margins fall. To maintain the profit margins if they change prices they will face a risk of driving the consumers towards cheaper alternatives. The price wars are very possible in the FMCG sector as consumers have a lot of alternatives available.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Tata Tea
  • Joekels
  • Tata salt
  • Soulful
  • Tetley
  • Vitax
  • Eight O’Clock Coffee
  • Himalayan Natural Mineral Water
  • Tata Coffee Grand
SWOT & PESTLE (combined)
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References used in Tata Consumer Products Limited (TCPL) SWOT & PESTLE Analysis Report

1. Annual Report - https://www.tataconsumer.com/sites/g/files/gfwrlq316/files/2022-06/tcpl_integrated_annual_report_fy2021-22_0.pdf
2. Investors Presentation - https://www.tataconsumer.com/sites/g/files/gfwrlq316/files/202105/tcpl_analyst_virtualcall_presentation.pdf
3. FMCG companies brace for heightened inflationary pressures amidst Russia-Ukraine crisis - https://www.thehindubusinessline.com/companies/fmcg-companies-brace-for-heightenedinflationary-pressures-amidst-russia-ukraine-crisis/article65084462.ece
4. Tata Consumer Products to focus on data democratization and hyper-personlization - https://cio.economictimes.indiatimes.com/news/big-data/tata-consumer-products-to-focus-on-data-democratization-and-hyperpersonlization/94831824
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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