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Tata Motors SWOT & PESTLE Analysis

ID : 5287253| Oct 2019| 15 pages

COMPANY PROFILE -Tata Motors

Business Sector :Automobile

Operating Geography :Asia, India, Global

About Tata Motors :

Tata Motors is a leading automotive multinational manufacturing company headquartered at Mumbai, India. Established in 1945, the company’s products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. The company also owns the British premium car maker Jaguar Land Rover which it acquired in 2008. The company provides mobility solutions to over 175 countries and has strong global network of 134 subsidiaries, associate companies and joint ventures as of 2019.
Tata Motors mission statement as per its annual report is “We innovate mobility solutions with passion to enhance the quality of life.”

Tata Motors Revenue :


Consolidated figures.
INR 3,04,904 crore (FY 2018-19)
INR 2,96,298 crore (FY 2017-18)

Competitive Analysis of Tata Motors

SWOT
PESTLE
The SWOT Analysis for Tata Motors is presented below:
Strengths
Weaknesses
1. Strong brand with diversified product portfolio
2. Strong performance of Jaguar Land Rover (JLR) division
3. Leading supplier of defense mobility solutions to Indian Armed forces
4. Nano, world cheapest car from the reputed automaker
5. Efficient customer service support
1. Nano’s perception as a low-cost car kept away aspiring customer segment leading to low sales
Opportunities
Threats
1. Increasing per capita income fuelling aspiring needs
2. Tata Nano can tap developing markets in Africa and South East Asia
3. CNG and electric car models have promising market potential
1. Increasing competition from other automakers
2. Environmental measures to curb pollution a threat to Tata Motors product portfolio
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Detailed SWOT Analysis of Tata Motors

 

Strength

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Weakness

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Opportunity

1. Increasing per capita income fueling aspiring needs: India’s per capita income stood at Rs 10,534 a month during the financial year ended March 2019 and has been steadily increasing by over the last few years. This has resulted in increased savings and also rise in discretionary spending by the middle class which also has growing aspirations. Tata Motors can capitalize on the potential in the middle-class segment with its new offers like Tiago and Nexon.

2. Tata Motors can tap developing markets in Africa and South East Asia: Emerging markets in Central and East Africa and counties in South East Asia such as Bangladesh, Indonesia and Malaysia have similar demographics have growing demand for entry and mid-segment level automobiles. Nano can use the existing unutilized capacity at its Sanand plant to ramp up production.

3. CNG and electric car models have promising market potential: CNG and electric car models offer a cleaner alternative to internal combustion engines. Though the overall cost of these models is higher than the conventional petrol version, there are government subsidies and tax breaks offered. The overall operating cost of the CNG and electric versions is also lower. With the Government’s incentives supporting EVs, the success of Faster Adoption and Manufacturing of (Hybrid &) Electric vehicles in India – Phase 2 (FAME II), the burgeoning demand for cleaner fuel options, the rising costs of internal combustion engines technologies and the wide adoption of EVs in shared and public transport, India is on its way to achieve a high EV penetration, with an estimated three million vehicles by 2030. These technologies have also seen a surge in popularity and Tata Motors has good opportunity to increase in market share in these product segments. The company is this regard is expected to launch Tata Motors Megapixel its hybrid hatchback car in 2018.

4. Opportunity in shared mobility segment: An increase in the share of electric and autonomous vehicles has led to forecasts that India will emerge as a leader in shared mobility by 2030. The improved mile economics that these vehicles provide are likely to cause shared miles to reach 35% of all miles travelled in the country. It is also expected that this figure will go up to 50% by 2040. In 2017, a total of 257 billion miles were driven in India of which only 10% were shared (including traditional taxis and app-based plays). The Mobility Innovations Hub created by Tata Motors seeks to discover new ways by which its PVs and CVs can contribute better to achieving shared mobility solutions.

Threat

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Tata Motors Analysis Report

1. Tata Motors Company Website - https://www.tatamotors.com/

2. Tata Motors annual report 2019 - https://www.tatamotors.com/wp-content/uploads/2019/06/28070137/abridged-annual-report-2018-2019.pdf

3. Tata Motors annual report 2018 - https://www.tatamotors.com/wp-content/uploads/2018/07/12115930/Annual-Report-2017-2018.pdf

4. Tata Motors revenue 2010-2019 - https://www.statista.com/statistics/316925/revenue-of-tata-motors/

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SWOT & PESTLE.com (2020). Tata Motors SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/tata-motors/ [Accessed 02 Apr, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Tata Motors SWOT and PESTLE analysis has been conducted by Nibedita Panda and reviewed by senior analysts from Barakaat Consulting.

Copyright of Tata Motors SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Tata Motors SWOT & PESTLE Analysis
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