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Tata Motors SWOT and PESTLE Analysis

ID : 5287253| Oct 2023| 21 pages

COMPANY PROFILE -Tata Motors

Business Sector :Automobile

Operating Geography :Asia, India, Global

About Tata Motors :

Tata Motors is a leading automotive multinational manufacturing company headquartered at Mumbai, India. Established in 1945, the company’s products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. The company also owns the British premium car maker Jaguar Land Rover which it acquired in 2008. The company provides mobility solutions to over 175 countries and has strong global network of 134 subsidiaries, associate companies and joint ventures. At the prestigious Apollo CV Awards 2021, Tata Motors took home the Manufacturer of the Year title for the 3rd consecutive year in addition to five other segmental honours. Additionally, the Nexon EV was named Green Car of the Year and EV of the year at the 2021 Car and Bike Awards. In May 2022, Tata Motors outsold Hyundai to become India’s second-best-selling automaker. In June 2022, Tata Motors signed an agreement with BluSmart Electric Mobility to deliver 10,000 XPRES T EVs to the company. With a fleet of 10,000 vehicles, this is India's largest-ever EV fleet order.

The USP of Tata Motors is that it is a leading global automobile manufacturing company. Tata Motors mission statement as per its annual report is “We innovate mobility solutions with passion to enhance the quality of life.”

Tata Motors Revenue :


INR 2,49,795 crore – FY ending 31st March 2021
INR 2,61,068 crore – FY ending 31st March 2020

Competitive Analysis of Tata Motors

SWOT
PESTLE
The SWOT Analysis for Tata Motors is presented below:
Strengths
Weaknesses
1. Leading global automobile major
2. Strong brand with diversified product portfolio
3. Leading supplier of defense mobility solutions to Indian Armed forces
4. Efficient customer experience and support in CV segment
1. Perception of poor after-sales and customer support
2. Over-reliance on certain markets
3. Seasonal nature of the business has a negative impact on company’s financial position
Opportunities
Threats
1. Increasing per capita income fueling aspiring needs
2. Tata Motors can tap developing markets in Africa and South East Asia
3. CNG and electric car models have promising market potential
4. Opportunity in shared mobility segment
5. Pact with Gujarat government to expand capacity
1. Slowdown in Indian economy and the auto industry
2. US tariffs on imported vehicles
3. Increasing competition from other automakers
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Detailed SWOT Analysis of Tata Motors

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Perception of poor after-sales and customer support: Tata Motors started originally as a commercial vehicle manufacturer and had experience in dealing with mainly truck drivers and blue-collar workers. Thus, when the company entered the consumer segment its sales staff were not able to effectively deal with the refined customer segment which its consumer segment performance. The brand developed a perception of poor after sales and customer support which it has not been able to rectify since long and has been one of its weakest links. With the series of new launches in the consumer segment from 2015 to 2021, the company has made significant improvements in its customer service, but the perception developed over the years still continues to haunt the brand.

2. Over-reliance on certain markets: The Company depends on a few key markets for a significant portion of its revenue, including the United Kingdom, China, North America, India, and continental Europe. The business, financial condition, and operational results of the Company could be significantly impacted by a decline in demand for its vehicles in these important markets. For instance, a sharp decline in diesel vehicle sales, primarily in the United Kingdom and the European Union, has been caused by negative public perceptions toward diesel powered vehicles, which have been brought on by emissions scandals and tax increases on diesel vehicles. Additionally, the Company's strategy, which includes launching new products and expanding into developing markets, might not be adequate to prevent a future decline in demand for its products in mature markets, which could significantly harm its financial performance.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Tata Motors SWOT & PESTLE Analysis Report

1. Tata Motors Company Website - https://www.tatamotors.com/
2. Annual report - https://www.tatamotors.com/wp-content/uploads/2021/06/28075755/annual-report-2020-21.pdf
3. Tata Motors bags an order for delivering the biggest EV fleet in India - https://www.tatamotors.com/press/tata-motors-bags-an-order-for-delivering-the-biggest-ev-fleet-in-india/
4. Tata Motors jumps after Brexit deal but sales recovery remains key - https://www.livemint.com/market/mark-to-market/tata-motors-jumps-after-brexit-deal-but-sales-recovery-remains-key-11609133110604.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Tata Motors SWOT and PESTLE analysis has been conducted by Nibedita Panda and reviewed by senior analysts from Barakaat Consulting.

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