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Tata Steel SWOT and PESTLE Analysis

ID : 52387653| Apr 2023| 20 pages

COMPANY PROFILE -Tata Steel

Business Sector :Metals and Mining

Operating Geography :India, Asia, Global

About Tata Steel :

A multinational company with its base in India, Tata Steel, is a subsidiary of the Tata Group with its headquarters in Mumbai. The company’s operations are spread worldwide in 26 countries and employ over 80,500 people. The operations are spread across five continents with commercial presence in over 50 countries. The largest plant of this company however is situated in Jamshedpur, Jharkhand. Tata Steel recognizes that while honesty and integrity are essential ingredients of a strong and stable enterprise, profitability provides the main spark for economic activity. Overall, the Company seeks to scale the heights of excellence in all it does in an atmosphere free from fear, and thereby reaffirms its faith in democratic values. Tata Steel was named one of India's Best Workplaces in Manufacturing 2022. This award, received for the fifth time, highlights the company's ongoing commitment to fostering a culture of high trust, integrity, growth, and concern for its employees. In February 2022, Tata Steel and the Council of Scientific and Industrial Research (CSIR) signed an umbrella Memorandum of Understanding (MoU) to pursue strategic technological collaboration across multiple technology areas.

The USP of Tata Steel is that it is one of the leading steel manufacturing companies in India. Tata Steel mission statement states 'Consistent with the vision and values of the founder Jamsetji Tata, Tata Steel strives to strengthen India’s industrial base through effective utilization of staff and materials. The means envisaged to achieve this are best technology and high productivity, consistent with modern management practices. Its vision is 'We aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship.'

Tata Steel Revenue :


INR 1,56,294 crores - FY ending 31st March 2021 (y-o-y growth of 5%)
INR 1,48,972 crores - FY ending 31st March 2020

Competitive Analysis of Tata Steel

SWOT
PESTLE
The SWOT analysis of Tata Steel is presented below:
Strengths
Weaknesses
1. Strong brand equity since 2013
2. Strong growth in sales
3. Ethical image contributes to trust and reliability
4. Efficient and strong supply chain
5. Most efficient manufacturing facilities in India
1. Labour force is not very productive
Opportunities
Threats
1. Increasing demand for steel
2. Increasing digitalization to increase revenues
3. Proposed joint venture with ThyssenKrupp
4. Growth strategy for India will provide a great opportunity
1. Competition faced from steel alternatives
2. Regulations related to green-house emissions
3. Volatility of steel and raw material prices
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Tata Steel

Strength

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Weakness

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Opportunity

1. Increasing demand for steel: By 2030, the Indian economy is predicted to overtake China as the third-largest economy, and the steel sector will be crucial to this growth. India has clear structural advantages for a successful steel industry thanks to its substantial raw material reserves, strong base of technically skilled labour, and one of the world's fastest growing markets. By FY 2030–31, the National Steel Policy 2017 aims to establish a steel industry in India that is globally competitive, with a capacity of 300 million tonnes of steel production and 158 kg of steel consumption per person. The traditional and emerging consumer sectors, which are focusing on the shifting needs of consumers, will drive the growth in demand. Steel demand in India is anticipated to be stimulated by government-led infrastructure investment, rapid urbanisation, rising preference for personal mobility, growth in the capital goods sector, and government focus on making India "Aatmanirbhar." Another factor that is beginning to emerge as a potential driver of steel demand is the growth of the rural economy. By FY 2030–31, the government plans to increase per capita steel consumption in rural areas from the current 19.6 kg to 38 kg. Tata Steel is well positioned to take advantage of this significant opportunity thanks to its leadership in important market segments, world-class production capabilities, and cost leadership position.

2. Increasing digitalization to increase revenues: As per a PWC report on the Steel industry 4.0, digitalization is going to increase the revenues of the steel industry, manifold. In fact, they have stated a cost reduction of 3.2% per annum and additional revenue of 2.7% per annum that can be derived from the digitization initiatives. In fact, while the importance of digitization in the steel industry is only 49% now, it will rise to about 83% in the next five years making it imperative for most companies to join the bandwagon. Additionally given the estimates that most companies, will obtain payback on the industrialization 4.0 investment within 1 to 2 years it indicates the high level of profitability associated with this enhancement. Tata Steel has touched upon venturing towards this particular initiative in their annual report. Additionally given that higher levels of data analytics capabilities have been utilized by only 11% of the entire number of companies in the metals industry it would be a differentiating factor in the competition. Tata Steel is also implementing Industry 4.0 technologies in its operations. During fiscal 2020-21, Tata Steel Jamshedpur became the World Economic Forum's second plant in India to be designated as an Industry 4.0 Lighthouse.

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Threat

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References used in Tata Steel SWOT & PESTLE Analysis Report

1. Annual Report - https://www.tatasteel.com/investors/integrated-report-2020-21r/TSL_IR21_Final.pdf
2. Press Releases - https://www.tatasteel.com/media/newsroom/press-releases/
3. India’s Most Valuable Brands 2020: Tata Steel is the most valued among metals and mining companies - https://www.moneycontrol.com/news/business/companies/indias-most-valuable-brands-2020-tata-steel-is-the-most-valued-among-metals-mining-companies-5336611.html
4. Tata Steel - https://en.wikipedia.org/wiki/Tata_Steel
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SWOT & PESTLE.com (2024). Tata Steel SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/tata-steel/ [Accessed 25 May, 2024].

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Tata Steel SWOT and PESTLE analysis has been conducted by Neelabjo Mukherjee and reviewed by senior analysts from Barakaat Consulting.

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