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Telstra Corporation Ltd SWOT & PESTLE Analysis

ID : 5287453| Sep 2020| 12 pages

COMPANY PROFILE -Telstra Corporation Ltd

Business Sector :Telecommunications

Operating Geography :Australia and New Zealand

About Telstra Corporation Ltd :

Telstra is a leading telecommunications and technology company with a growing international business, and a heritage that is Australian. They offer a broad suite of connectivity, media and content to consumers and businesses in Australia, cloud and other technology services to business, enterprise and government customers, as well as connectivity services to carriers globally.

Telstra Corporation Ltd Revenue :


A$ 26011 million - FY ending 30th June, 2018
A$ 26013 million - FY ending 30th June, 2017

Competitive Analysis of Telstra Corporation Ltd

SWOT
PESTLE
The SWOT analysis for Telstra is presented below:
Strengths
Weaknesses
1. Dominant market position
2. Strategic differentiation by being the leaders in network.
3. Investments in latest technologies
4. Expansion in key markets
5. Cordial relations with regulatory bodies.
1. Operational inefficiencies and unsatisfactory customer service.
2. Suffers from latency issues when compared to competitors Vodafone and Optus
3. Priced higher than competitors
Opportunities
Threats
1. Venture into international markets like China,Asia-Pacific
2. Step into new businesses and projects
3. Renewed focus on services
1. Saturated mobile market in Australia
2. Complex telecom regulatory compliance laws in different countries.
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Detailed SWOT Analysis of Telstra Corporation Ltd

Strength

1. Dominant market position: Telstra is Australia's incumbent and largest provider of fixed-line services.These include home phone, business and other PSTN products. Telstra Mobile is Australia's largest mobile telephone service providers, in terms of both subscriptions and coverage. Telstra operates Australia's largest GSM and 3G UMTS mobile telephony networks,as well as holding a 50% stake in the 3GIS Ltd 2100 MHz UMTS network infrastructure, shared with Hutchison.

2. Strategic differentiation by being the leaders in network: Considerable investments in transforming the next generation of networks as well as in fixed network services.Their 4G networks cover 98% of the Australian population and they are on track to reach 99% of the population by 2017.

3. Investments in latest technologies: In 2016,they enabled the capability to switch on LTE broadcast technology across their entire 4G coverage area thus allowing them to cost effectively broadcast high quality video media to a number of metropolitan and regional areas around Australia.They also launched Australia’s first Voice over LTE(VoLTE) service that allows voice calls to be carried on the 4G service for the first time.They are also planning in-field trials across metropolitan and regional areas for narrowband Internet of Things(NB-IoT) technology.

4. Expansion in key markets: Telstra is pursuing new opportunities in key markets like Asia through Telstra Health,Telstra Software Group and Telstra Ventures.Through Telstra Health it offers technology services designed to reduce inefficiencies,improve productivity and increase quality of HealthCare. Through Telstra Software Group it aims to create long term global growth in markets adjacent to Telstra’s core business. Through Telstra ventures, it continues to invest in high growth technology companies.

5. Cordial relations with regulatory bodies: Telstra communicates regularly with governments on a range of commercial, policy, regulatory and other matters in the interests of its shareholders, customers and employees.It has a Regulatory Affairs team which manages its relationship with statutory regulators and industry bodies.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

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References used in Telstra Corporation Ltd SWOT & PESTLE Analysis Report

1. Telstra Annual Report 2016: https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf-e/2016-Annual-Report.pdf

2. Digital Repository Law: https://www.repository.law.indiana.edu/cgi/viewcontent.cgi?article=1369&context=fclj

3. Telstra Home: https://www.telstra.com.au/?direct

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Telstra Corporation Ltd SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Telstra Corporation Ltd SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/telstra/ [Accessed 16 May, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Telstra Corporation SWOT and PESTLE analysis has been conducted by Chithira Sajeev and reviewed by senior analysts from Barakaat Consulting.

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