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Tencent SWOT & PESTLE Analysis

ID : 52619953| Jan 2020| 15 pages


Business Sector :Conglomerate

Operating Geography :China, Asia, Global

About Tencent :

Tencent is a Chinese conglomerate founded in 1998 by Ma Huateng with headquarters in Shenzhen. The company has holdings and many subsidiaries across the world in technology, music, films and gaming. User value is the guiding principle of the company and Tencent strives to incorporate social responsibility into its businesses. Tencent aims to use technology to enrich the lives of Internet users. It has various services like music, social network, mobile games and internet services. The company has stakes in more than 600 companies across the world.

Tencent Revenue :

312.69 billion Yuan - FY ending March 2018 (y-o-y growth 31.5%)
237.76 billion Yuan - FY ending March 2017

Competitive Analysis of Tencent

The SWOT analysis of Tencent is presented below:
1. Political Uncertainty in Europe1. Market environment remains volatile
2. Exposure to interest rate risk and currency exchange risk
1. Business for Inclusive Growth
2. Train underprivileged persons in energy management
3. Boosting safety culture
1. Growth in “Smart City” Projects globally
2. Green solutions for Energy Management
3. Digitization of supply chain for its customers
1. Human Rights & Environment vigilance training for suppliers
2. EU Energy Efficiency Directive
1. Climate Commitments by the Group
2. Reducing Carbon footprint
3. Improved environmental performance of its plants
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Detailed SWOT Analysis of Tencent



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1. Bright future for Industrial internet: Tencent recognizes Industrial internet as the future battleground of mobile internet companies. The company is now looking beyond consumers to start taking advantage of the huge potential of Industrial internet in order to support China’s digital transformation. The company wants to leverage the capabilities and expertise developed to serve consumers and use them to enable greater connectivity across the Chinese industries. Companies that want to see the benefits of smart manufacturing and smart retailing will have to work with internet companies for unlocking the necessary high-capacity internet connection capabilities of the Industrial internet. This is in line with the Chinese ambition of competing globally in emerging technologies in the fourth industrial revolution. For executing this strategy, Tencent is creating a new business group that takes care of cloud and smart industries, as well as another group for combining social media, mobile internet and online media operations to enable greater strategic coordination.

2. Partnerships with foreign companies keen to enter the Chinese market: Tencent has become an important gateway for foreign gaming companies keen to enter the Chinese market. Activision has released Call of Duty in China through Tencent as the Chinese partner. Nintendo has also teamed up with Tencent to release the Nintendo Switch in China. Similarly, other foreign companies in the gaming business, like EA, Sony and Ubisoft also depend on Tencent for entering the Chinese market. Tencent is the gateway to foreign companies to the Chinese market even in terms of advertising tools. Brands in the US are making use of WeChat and QQ to reach Chinese audiences. The company’s apps reach 98% of China’s online citizens. Tencent not only has the potential to connect international brands with the people residing in the country, but also with 135 million Chinese living abroad. The company has launched Moments Ads, which gives international brands the ability to connect with outbound Chinese tourists and expats.

3. Fintech industry driven by rising trend of mobile payments in China: In the last 15 years, mobile payments have been increasingly powering the spending of people. As per TechNode, analysts have estimated the third-party mobile payments industry in China to be worth $ 6.8 trillion in Q4 2018. This was more than the total Chinese retail sales of the whole year, which was estimated to be $ 5.5 trillion. Tencent is the second largest mobile payment service provider in the country behind Ant Financial. The company’s two wallets WeChat Pay and QQ Wallet have a 38.9% market share. Tencent has also expanded into other financial services like P2P payment, wealth management, cross-border payments, insurance and consumer lending. Tencent’s huge user base on WeChat has helped it provide good competition to Ant Financial.


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Check Out Analysis of Other Relevant Companies

References used in Tencent Analysis Report

1. 2018 Annual Report

2. Corporate Overview Presentation

3. Tencent Announces 2018 Fourth Quarter and Annual Results

4. Tencent to cut reliance on China gaming after profit hit

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Tencent SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

Copyright of Tencent SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Tencent SWOT & PESTLE Analysis
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