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Tencent SWOT & PESTLE Analysis

ID : 52619953| Aug 2021| 15 pages

COMPANY PROFILE -Tencent

Business Sector :Conglomerate

Operating Geography :China, Asia, Global

About Tencent :

Tencent is a Chinese conglomerate founded in 1998 by Ma Huateng with headquarters in Shenzhen. The company has holdings and many subsidiaries across the world in technology, music, films and gaming. User value is the guiding principle of the company and Tencent strives to incorporate social responsibility into its businesses. Tencent aims to use technology to enrich the lives of Internet users. It has various services like music, social network, mobile games and internet services. The company provides services like social network, music, web portals, e-commerce, mobile games, internet services, payment systems, smartphones, and multiplayer online games. In China, the company offers the popular instant messengers, Tencent QQ and WeChat, and one of the largest web portals, QQ.com. The company has stakes in more than 600 companies across the world. Tencent Group has over 51,350 employees as of May 2021. The company ranks 132 in Global 500 2021. In June 2021, Tencent Cloud announced the launch of four new internet data centers (IDC) in Bangkok, Frankfurt, Hong Kong and Tokyo.
Tencent’s unique selling proposition or USP lies in being the world’s largest video game vendor. Tencent’s mission statement read, “Promote technology innovation and cultural vitality; help industries digitally upgrade; collaborate for the sustainable development of society.”

Tencent Revenue :


Yuan 482.06 billion - FY ending Dec 2020 (y-o-y growth 27.8%)
Yuan 377.28 billion - FY ending Dec 2019 (y-o-y growth 21.2%)

Competitive Analysis of Tencent

SWOT
PESTLE
The SWOT analysis of Tencent is presented below:
Strengths
Weaknesses
1. Largest gaming business and stakes in many popular games
2. Payment is a key infrastructure platform
3. Connection between people and content for user retention are key sources of competitive advantage
4. Strategic investments in best-in-class companies
1. High dependency on gaming revenues
2. Inability to replicate domestic success in international markets
3. Looming threat of anti-trust litigation
Opportunities
Threats
1. Bright future for Industrial internet
2. Partnerships with foreign companies keen to enter the Chinese market
3. Fintech industry driven by rising trend of mobile payments in China
1. High competition, particularly from Sony, ByteDance, NetEase and Alibaba
2. Risks related to acquisitions and investment management
3. Fraudulent activities from suppliers or employees
4. Ban on Chinese apps in India impacting Tencent
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Tencent

 

Strength

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Weakness

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Opportunity

1. Bright future for Industrial internet: Tencent recognizes Industrial internet as the future battleground of mobile internet companies. The company is now looking beyond consumers to start taking advantage of the huge potential of Industrial internet in order to support China’s digital transformation. The company wants to leverage the capabilities and expertise developed to serve consumers and use them to enable greater connectivity across the Chinese industries. Companies that want to see the benefits of smart manufacturing and smart retailing will have to work with internet companies for unlocking the necessary high-capacity internet connection capabilities of the Industrial internet. This is in line with the Chinese ambition of competing globally in emerging technologies in the fourth industrial revolution. For executing this strategy, Tencent is creating a new business group that takes care of cloud and smart industries, as well as another group for combining social media, mobile internet and online media operations to enable greater strategic coordination.

2. Partnerships with foreign companies keen to enter the Chinese market: Tencent has become an important gateway for foreign gaming companies keen to enter the Chinese market. Activision has released Call of Duty in China through Tencent as the Chinese partner. Nintendo has also teamed up with Tencent to release the Nintendo Switch in China. Similarly, other foreign companies in the gaming business, like EA, Sony and Ubisoft also depend on Tencent for entering the Chinese market. Tencent is the gateway to foreign companies to the Chinese market even in terms of advertising tools. Brands in the US are making use of WeChat and QQ to reach Chinese audiences. The company’s apps reach 98% of China’s online citizens. Tencent not only has the potential to connect international brands with the people residing in the country, but also with 135 million Chinese living abroad. The company has launched Moments Ads, which gives international brands the ability to connect with outbound Chinese tourists and expats. The most recent partnership between Tencent and cloud computing company MongoDB launched a cloud partnership in 2021 to help customers easily adopt cloud computing services across Tencent’s cloud infrastructure. The partnership is set to impact Tencent’s customers in over 27 countries and provide them with a scalable and secure database that is fully automated.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Tencent SWOT & PESTLE Analysis Report

1. Annual Report 2020 - https://static.www.tencent.com/uploads/2021/04/08/960eae1f18dd716fd3a7d704e123d7a5.pdf

2. Tencent’s robust earnings belie looming regulatory challenges - https://www.scmp.com/tech/big-tech/article/3127013/tencents-robust-earnings-belie-looming-regulatory-challenges

3. Tencent Cloud and MongoDB Launch Global Cloud Partnership - https://www.prnewswire.com/news-releases/tencent-cloud-and-mongodb-launch-global-cloud-partnership-301221116.html

4. China Fintech Market | 2021 - 26 | Industry Share, Size, Growth - Mordor Intelligencehttps://www.mordorintelligence.com/industry-reports/china-fintech-market

5. Facial Recognition And Beyond: Journalist Ventures Inside China's 'Surveillance State' - https://www.npr.org/2021/01/05/953515627/facial-recognition-and-beyond-journalist-ventures-inside-chinas-surveillance-sta

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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Tencent SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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