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Tesla SWOT and PESTLE Analysis

ID : 52182953| Feb 2023| 26 pages

COMPANY PROFILE -Tesla

Business Sector :Automobile and Energy

Operating Geography :United States, North America, Global

About Tesla :

Tesla Inc. was founded in 2003, a Silicon Valley company envisioning and developing vehicles with electric energy to promote sustainability use of energy. Tesla has production facilities at Fremont, California, Lathrop, Tilburg and Nevada and is headquartered in Palo Alto, California. Tesla designs, develops, manufactures and sells fully electric cars. It also sells, installs and maintain energy generation system and storage systems. They are a sustainable energy company offering clean-energy products along with generation, storage and consumption. Sustainable energy products, energy and engineering expertise, and unique business model creates competitive advantage for Tesla over its peers. It was founded by the duo Martin Eberhard and Marc Tarpenning although many also regard Elon Musk and JB Straubel to be co-founders. The Company grew out as an aspiration after General Motor's debacle with EV1 Electric cars which were recalled and destroyed in 2003. It is a technology firm and an independent automaker which also has business in energy storage and solar panel production. The Company endeavors to build robust and affordable electric cars. The company employs more than 127,855 full time staff across all its divisions as of early 2023.

The unique selling proposition or USP of Tesla lies in developing fully powered electrical vehicles, which are better, quicker and fun to drive compared to gasoline vehicles. Tesla’s mission is “to accelerate the world’s transition to sustainable energy.” The vision statement of Tesla reads “Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”

Tesla Revenue :


$ 53,823 million - FY ending 31st December 2021 (y-o-y growth 71%)
$ 31,536 million - FY ending 31st December 2020

Competitive Analysis of Tesla

SWOT
PESTLE
The SWOT analysis report of Tesla presents the internal and external analysis of the Company with insightful details. The SWOT analysis essays the detailed business case of this maverick automobile mammoth covering strengths, weaknesses, opportunities, and threats. Tesla's competitive advantage lays in differentiated product offerings and a wide diversification in the product portfolio. The spike in share price and company valuation of Tesla from around $32 in Jan 2013 is an indicator of its increasing strengths and market growth strategy.
Technology is Tesla’s greatest strength and its core competencies are powertrain engineering, vehicle engineering, innovative manufacturing, and energy storage. The company’s ability to utilize the unique benefits of electric power in their vehicles gives the company an edge over its competitors. Not ending there, even the top brands have used innovative technologies developed by Tesla in their productions. Apart from technology, internal factors like political support, a wide range of products, supplier to other manufacturers, sustainable innovation model, developing high-performance vehicles, brand recognition etc., are some of the quintessential strengths of Tesla Inc.
The internal analysis highlights that high production cost, high investment in research and development, high debt load, expensive vehicles compared to competitors’ brands and low production capacity are key weaknesses that Tesla is currently observing.
In 2018, Tesla secured a 210 acre plot in Shanghai, China for production purpose; it is the first time ever the company has planned to move outside the US. China being the biggest global electric vehicle market, turns out to be a golden opportunity for Tesla to establish itself in such a huge and potential market. However, establishing itself in newer markets invites a lot of competitive threats to Tesla. Hence Tesla is prone to high competition from both luxury and less expensive brands.
The SWOT/TOWS analysis for Tesla Inc., is presented in a nutshell below followed by detailed analysis
Strengths
Weaknesses
1. High product differentiation – electric power train technology
2. Related diversification in product portfolio – power pack applications
3. Strong marketing, swelling sales and customer base
4. Distinct place in the automobile market
5. Integrated battery manufacturing at Gigafactory
6. Rapid expansion of its supercharging network in China
Limited experience in new product development and handling multiple models
Little profitability and increased debt liability
High dependency on charging systems
Recorded loss from bitcoin
Opportunities
Threats
1. Increased attention towards reducing fossil fuel consumption
2. Expanding the ecosystem to explore related market opportunities
3. Expansion of insurance business internationally
1. Exit of UK from European Union
2. Limited supplier network base
3. Foreign currency exchange rates risk
4. Huge competition in automobile market
5. Accidents due to autopilot mode
6. Possible issues with lithium-ion cells
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Tesla

Strength

1. High product differentiation – electric power train technology: Tesla Inc. has positioned itself as a unique brand in the market with core focus on developing automobiles on electric energy – a shift from fossil fuels. The powertrain consists of battery pack, power electronics, software, motor, and gear box and control software. Tesla employs digitized powertrain system whereby the torque to the front and rear wheels are instantaneously & independently controlled thus resulting in better traction control and improved performance. Electric powertrain empowers the making of energy efficient vehicles that are mechanically simpler than presently available hybrid or internal combustion engine vehicles. Fueling electric cars from Tesla is any day cheaper than fueling any internal combustion vehicles. Tesla has also started rolling out Dual Motor Powertrain vehicles, which employ two electric motors to render greater efficiency, performance, and range in an all-wheel drive configuration.

2. Related diversification in product portfolio – powerpack applications: Apart from manufacturing high-performance fully electric vehicles, the company has successfully diversified its portfolio into offering energy generation and storage systems-related products too. Tesla offers two distinct lithium-ion battery energy storage products, namely Powerwall, for home and small commercial facilities, and Megapack for industrial and energy generation customers. Tesla’s energy storage lineage has also been developed to obtain over-the-air firmware and software updates that keep them open to enhancements in the future. The company is also engaged in selling and leasing of its solar systems. The company sells a wide range of solar roofs which combines premium glass roof tiles with energy generation. Tesla collaborates with real estate developers and builders on new homes to improve their installation capability and efficiency.

The remaining section under “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the Complete report on purchase.

Opportunity

This section is available only in the Complete report on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Roadster
  • Model S
  • Model X
  • Model 3
  • Powerwall
  • Powerpack
  • Solar Roof
  • Tesla Semi

Key Business Segments / Diversification :

Tesla
Development services Renewable energy generation Energy solutions Power-train
Electric Car Batteries

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
SpringpowerBattery manufacturer2021AcquisitionTesla acquired Springpower for $3 to develop and manufacture high-quality, dependable, and long-lasting electric vehicle batteries.
ATW Automation Battery assembly company2020AcquisitionIn the next few years, Tesla plans to significantly increase the production of battery and sharply reduce the cost of batteries in the next 3 years
Hibar SystemsManufacturing company2019AcquisitionWith the purchase of Hibar Systems, Tesla expanded in Canadian battery manufacturing market
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
1. The report offers a quick glance into the internal and external factors in the SWOT and PESTLE matrices, followed by a detailed interpretation
2. Insights into the SWOT analysis of Tesla, examining in detail its prevalent Strengths, Weaknesses, Opportunities, and Threats.
3. Gain knowledge of how technology and the company's core competencies have exhibited a competitive advantage to Tesla over its competitors
4. The PESTLE/ PESTEL/ STEEPL Analysis for in-depth analysis of all external factors namely, political, economic, social, technological, legal and environmental and highlighting their impact on the automobile industry and specifically for the electronic car manufacturing segment.
5. Provides holistic information about Tesla's share price, mergers and acquisitions, strategic partnerships and alliances, capital raising, market value, market segmentation, and equity transactions
6. Insights into Tesla’s business diversification, eliciting its key business segments
7. Analysis of the acquisitions, mergers, alliances or partnership ventures that Tesla Inc., consented with deal valuations and the synergies that were achieved with them.
8. Cognizance of current trends of the automobile industry and e-car industry and its influences on the Tesla company
9. A brief overview of Tesla’s founders, headquarters, turnover, revenue, subsidiaries, and employee strength. Followed by a comprehensive company analysis to gain knowledge about company information, company profile, business model, business plans and marketing strategy
10. Synopsis of Tesla’s business model, business case and examination of key business segments and diversification.
11. Review of the Tesla’s USP or unique selling proposition, mission statement, and vision statement, along with a peek into the company’s key performance indicators, value proposition and success factors

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References used in Tesla SWOT & PESTLE Analysis Report

1. Annual Report- https://www.sec.gov/Archives/edgar/data/1318605/000095017022000796/tsla-20211231.htm
2. Tesla Rapidly Expanding Superchargers, 100 Now Open In Beijing Alone - https://insideevs.com/news/601733/tesla-supercharger-100-now-open-beijing-china/
3. UPDATE: Tesla’s PG&E facility at Elkhorn catches fire, shuts down Highway 1 - https://www.teslarati.com/tesla-elkhorn-bess-battery-fire/
4. 7 Battery Electric Cars a Day Catch Fire in China: The Most Involved Brands - https://batteriesnews.com/7-battery-electric-cars-day-catch-fire-china-most-involved-brands/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Tesla SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Tesla SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/tesla-inc/ [Accessed 28 Mar, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Tesla Inc. SWOT and PESTLE analysis has been conducted by Anindya Sadhu and reviewed by senior analysts from Barakaat Consulting

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