Texas Instruments (TI) SWOT and PESTLE Analysis

Strength

1. Innovative Technology: TI is highly adept at employing the most up to date technology in rendering their products. Apart from manufacturing and designing equipment for the Semiconductor Industry and various integrated circuits, the company is also a renowned player in designing military electronic systems. The company is well established in the industry and many electronic design companies across the globe procure their IC chips from them. TI has grown from a commodity business to a highly innovative Internet of Things, or IoT, that produce applications for facilitating factory automation to wearable. It offers hardware, software, and the support to seamlessly connect almost anything to the Internet to make the assemble "smarter". Texas Instruments has always been acclaimed as one of the most innovative companies in the world owing to its cutting edge technology and operational efficiency. The latest innovation is the use of Gallium Nitride (GaN) in the order to deliver optimum power efficiency in Semiconductor Design. GaN has a better switching performance when compared to the conventional Silicon solutions.

2. Widest Product Portfolio: In terms of their Analog and Embedded systems, Texas Instruments (TI) has the broadest portfolio relative to its competitors. This has helped them carve a niche for themselves in the Consumer electronics space. Texas Instruments' business portfolio or key business segments comprise of three main divisions: Analog (64% of revenue), Embedded Processing (23%) and Other including TI products and software (13%). In fact, these segmentations are a defining trait of TI’s reputation so much so that they have earned their place in the company’s Mission Statement. The company has seen its revenue spike by 12.6% year on year in term between Feb to Sep 2017, with their fastest-growing segment being analog, with record profit margins of 46%.They have everything ranging from Semiconductor wafers to chips that are used in Laptops and Desktop computers. Mobile Interface components are also produced by the company. With over 100,000 customers globally employing Texas Instruments "chips", the range of applications is practically infinite.

3. Maximizing Shareholder Wealth: The Company is favoured among investors given the fact that they have been providing a constant increase in free cash flow growth to the tune of $4.7 billion and an 8% CAGR since 2004. This American technology company has beaten analyst estimates for the past seven quarters (with a consistent 12-13% beat for the past three quarters) as of Jan 2018. Last year, the dividend was raised by 24% and the company rolled out a share buyback plan of $6 billion. Maximizing their shareholder wealth or reinvesting has been one of the stances TI has taken to gain the customer’s trust. Currently, TI averages a CAGR of 23% that it is expected to sustain till 2021. TI share price has gone up by 15% this year after the 43% rise in their share price in FY 2017. TI has been consistent in ensuring that their profits exceed their revenue by a huge margin with dividend increases for the last 14 consecutive years. They are in the top 15% of free cash flow generating companies among the S&P 500 Companies.

4. Highly Integrated Market Channels: In the making of a product whose usage and success is dependent on the end user, Texas Instruments has mobilized its Workforce to ensure that their marketing channels are sufficiently equipped to listen to the customer and at the same time they are product-centric when selling their Integrated Chips to the Electronics manufacturers. Texas Instruments has set up MOU’s with many universities and co-created a curriculum for Very Large Scale Integration (VLSI) as a Master’s Programme at a few universities. They have deployed their Digital Marketing Associates to monitor and actively pursue sales opportunities that are circulated via Social media Platforms. They have also set up several R& D centers in regions they are operating in and also where the customer operates from.

Weakness

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Opportunity

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Threat

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Political

1. Trump interference in Broadcom-Qualcomm Acquisition: China-based Broadcom’s plans to acquire Qualcomm were thwarted by President Trump in the name of National security. This will act in Texas Instrument’s favour since it has stalled Market consolidation in the United States. However, in markets outside the US, TI will still have to up the ante and deliver better products to cover maximum market share among customers.

Economic

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Social

1. Volatile Demand for Silicon: Although Silicon has a major role to play in the Semiconductor Business, Germanium is quickly proving to be a better option in certain key applications. Silicon transistors and Wafers are being outperformed by Carbon Nanotubes and in certain aspects, companies like Texas Instruments are not able to place their finger on the origination of such volatility in the demand for Silicon.

2. Technological Obsolescence: The time to market new products has become an important factor to achieve success. This need has been further enhanced by the rapid pace at which technology is causing such products to become obsolete. The best example for this is the PC Desktop that is quickly being replaced by Laptops and Hand-held Devices. Semiconductor Chips are now being adapted for different devices than what they were initially intended for.

3. Education and Lifestyle Changes: Education is propagated in different ways in today’s world. The classroom is not the only medium where people consume information. Learning Platforms like Coursera and Kaggle are soon going to take over this space. Texas Instruments may do well to partner with Education enablers to adapt to these lifestyle changes that will occur in tandem with this wave of change.

Technological

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Legal

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Environmental

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