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The Green Dot Corporation SWOT & PESTLE Analysis

ID : 521039953| Sep 2021| 18 pages

COMPANY PROFILE -The Green Dot Corporation

Business Sector :Financial Services

Operating Geography :United States, North America

About The Green Dot Corporation :

Green Dot Corporation is a financial technology and bank holding business working to make contemporary banking and money transfer accessible to everyone. The company was founded in 1999 and now is headquartered in Pasadena, California. It has served over 33 million people directly and many more through its banking partners and today predominantly work as a "branchless bank" with over 90,000 retail distribution outlets countrywide. Consumers and businesses can get a variety of financial products from the company's retail and direct bank, including debit, prepaid, checking, credit, and payroll cards, as well as powerful money processing services, tax refunds, cash deposits, and disbursements. The company's Banking as a Service ("BaaS") platform allows a growing number of America's most notable consumer and technology companies to create and deploy their personalized banking and money movement solutions in the United States and globally. In May 2021, Green Dot Corporation and Republic Bank & Trust Company (“Republic Bank”) have announced the signing of a formal agreement under which Green Dot would purchase Republic Bank's Tax Refund Solutions (“TRS”) business segment's assets and operations.

Green Dot Corporation's Unique Selling Point or USP lies in it being the largest prepaid debit card firm in the world in terms of market capitalization. The mission statement of Green Dot reads, "At Green Dot Corporation, our mission is simple: to provide a full range of affordable and accessible financial services to the masses. We want to provide modern, honest, and fair banking solutions that change the way people interact with money".

The Green Dot Corporation Revenue :


US$ 1,254 million - FY ending 31st December 2020 (y-o-y growth 13%)
US$ 1,109 million - FY ending 31st December 2019

Competitive Analysis of The Green Dot Corporation

SWOT
PESTLE
The SWOT analysis for The Green Dot Corporation is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Partnership with large businesses ensures growing market share
2. Leader in the underbanked and unbanked customer segment
3. High variety of payment technology services
4. Continuous expansion of retail operations
1. Lack of integration within different acquired businesses
OpportunitiesThreats
1. High liquidity expected to benefit MoneyCard after further economic stimulus
2. GO2bank to satisfy unique needs of moderate-income consumers
3. Banking as a service (BaaS) will continue to grow
4. High growth expected in tax business
1. Possibility of circumvention of patents by third party
2. Discontinuation of LIBOR may cause disruptions in debt arrangements
3. Reduced volume of transactions from retailers due to Covid
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of The Green Dot Corporation

Strength

1. Partnership with large businesses ensures growing market share: Green Dot has many large businesses as their partners. For instance, Walmart has been a partner with Green Dot since 2006 for Walmart MoneyCard program. Recently they have also collaborated on GoBank for mobile checking services. This partnership has given them highest reach to the individual consumers. Another example that can be cited, is its partnership with Uber, for providing payment services to customers to the driving partners though GoBank. This helped Green Dot in gaining share of the Gig economy which is usually not served by traditional banks. Further they have also partnered with payment apps like Google Pay, Apple Pay, Samsung Pay etc. This has increased the ease of using services from Green Dot. Such prominent partnerships will certainly help Green Dot to continue increasing its market share.

2. High variety of payment technology services: Green started its business with prepaid debit cards that could be renewed and used at retail outlets. After this it started many services like credit service to improve the national credit bureau score, Mobile banking services called GoBank, BaaS and tax services. All these services fall under financial services segment, but they are diversified in terms of satisfaction of customer needs. So, whenever there is seasonality in the services their overall effect gets averaged out. For instance, tax services show surge in demand in first quarter of the year and prepaid debit cards for stores show a surge in transactions during the month of December. Moreover, these services are targeted towards customer segments that are traditionally not served by banks. So, the products are clearly designed with high clarity regarding customer segments. This can help the corporation to save on sales and marketing expenses.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • InComm
  • Blackhawk Network
  • Speedy Cash
  • Curo
  • Payoneer
  • MetaBank

Major Brands :

  • Green Dot
  • GoBank
  • MoneyPak
  • Tax Products Group
  • Loopt
  • AccountNow
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in The Green Dot Corporation SWOT & PESTLE Analysis Report

1. Green Dot Corp (GDOT) Q4 2020 Earnings Call Transcript | The Motley Fool - https://www.fool.com/earnings/call-transcripts/2021/02/23/green-dot-corp-gdot-q4-2020-earnings-call-transcri/

2. Green Dot Corporation 2020 Annual Report - https://ir.greendot.com/static-files/f7f1b5ee-8c72-4a6f-b389-ad7a5c3330d2

3. TWhy Green Dot Could Be a Winner in the War on Cash | The Motley Fool - https://www.fool.com/investing/2018/05/22/why-green-dot-could-be-a-winner-in-the-war-on-cash.aspx

4. Green Dot And The Future Of Banking-As-A-Service - https://www.forbes.com/sites/ronshevlin/2020/12/15/green-dot-and-the-future-of-banking-as-a-service/?sh=26a810826ba3

5. 7 Fintech-Led Covid Relief Efforts That Went Above And Beyond In 2020 - https://www.forbes.com/advisor/banking/fintech-led-covid-relief-efforts-that-went-above-and-beyond/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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The Green Dot Corporation SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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