Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & PESTLE.com report delivered straight to your email inbox for free.
Our insightful and holistic reports have helped corporates, academia and researchers take their research forward. You also agree to receive email updates from us on our new reports and solutions.

The Hertz Corporation SWOT & PESTLE Analysis

ID : 52702853| Jul 2020| 10 pages

COMPANY PROFILE -The Hertz Corporation

Business Sector :Vehicle Rental Services

Operating Geography :United States, North America, Global

About The Hertz Corporation :

The Hertz Corporation, a subsidiary of Hertz Global Holdings Inc., is an American car rental corporation headquartered in Estero, Florida. The company operates 10,200 corporate franchises internationally in over 150 countries as of early 2020. The company’s revenue amounts to approximately $18.2B with over 38,000 employees. It engages in the dealing of cars, crossovers; light trucks for rent, auxiliary products and services and fleet-management services. The Hertz Corporation was initially known as Rent-a-Car Inc., and established by Walter L. Jacobs in 1918. The company at that point in time was a small-scale car rental operation and it began its business with a dozen Model T Ford cars. Within a short span of time, its fleet expanded to roughly 600 vehicles. Over the course of the next 50 years, Hertz began to diversify by establishing various subsidiaries like Hertz Technologies and many others. The Hertz Corporation has won numerous awards such as being the recipients of the Best Car Rental Company for the sixth consecutive year in 2019.

The Hertz Corporation’s unique selling proposition or USP lies in being the world’s largest car rental company. Its mission statement reads, “Customer focused, cost efficient, and aiming to provide an unforgettable car rental experience for whatever journey one may be on.”

The Hertz Corporation Revenue :


USD 9,107 million – FY ending 31st December 2019 (y-o-y increase of 4%)
USD 8,756 million – FY ending 31st December 2018

Competitive Analysis of The Hertz Corporation

SWOT
PESTLE
The SWOT analysis forThe Hertz Corporation is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Strong and diverse portfolio of well-recognized brands
2. Honoured with several accolades for exceptional customer experience
3. Operating on a multiple number of airport and off airport locations resulting in wide coverage
4. Extensive reward and loyalty programs for customer acquisition and retention
5. First car rental company to be a part of the celebrated club of “World's Most Ethical Companies of 2020”
1. Filing for bankruptcy protection due to mounting debts and increasing losses
2. Subjected to certain fixed operating expenses despite seasonality of demand
3. Business model highly dependent on business levels of other industries like aviation
OpportunitiesThreats
1. Potential financing deals between Hertz and banks to weather slowdown
2. Access to Dnata’s travel distribution network and customer base by expanding partnership
3. Geographic expansion in Asia through strategic alliance with Taiwanese car rental leader, Chailease
1. Intense competition in the vehicle rental industry
2. Phase-out of LIBOR, Hertz’s reference rate by the FCA
SWOT & PESTLE (combined)
Complete Report
USD 27
*
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments
This is a custom report and will be delivered to your email inbox within 2 business days from purchase.

Detailed SWOT Analysis of The Hertz Corporation

Strength

1. Strong and diverse portfolio of well-recognized brands: The Hertz Corporation has very strong portfolio of renowned and well-respected brands namely, Hertz, Dollar, and Thrifty, through which the company primarily operates its U.S. and International vehicle rental businesses. The company leverages the diverse nature of the portfolio, that is, it strives to provide its customers rental services at different price points, service levels, and offerings. All of its brands maintain airport counters, reservations, marketing and other customer contact activities independently. By utilizing a single fleet and fleet management team and combining the vehicle maintenance, vehicle cleaning and back office functions, the company achieve synergies across its brands. Hertz has categorized its top three premium brands, Hertz, Dollar and Thrifty as its top-tier, smart value for financially-focused and deep value for savvy traveller brands. Moreover, another deep value brand that the company provides internationally, is the Firefly brand aimed at the price conscious leisure travellers

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

1. Intense competition in the vehicle rental industry: The competition among the players in the vehicle rental industry is very intense and is primarily on the basis on price, availability and the quality, reliability of the service provided. Hertz faces aggressive competition with respect to the rental locations and product innovations from online travel agents and vehicle rental brokers. Even with the competitive advantage of brand prominence and service reputation as well as its ownership of vehicle rental operations and commitment to innovation, Hertz faces severe competition from Avis Budget Group (Avis, Budget, ZipCar, Payless) and Enterprise Holdings (Enterprise Rent-A-Car Company ("Enterprise"), National Car Rental, Alamo Rent A Car). Apart from this, several ride-hailing service-providing local and regional vehicle rental and transportation network companies, give steep competition with respect to customer use overlaps and short urban trips.

The remaining section of “Threats” is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Avis Budget Group
  • Enterprise Holdings
  • Uber
  • Lyft
  • Sixt SE

Major Brands :

  • Hertz
  • Dollar
  • Firefly
  • Thrifty
SWOT & PESTLE (combined)
Complete Report
USD 27
*
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments
This is a custom report and will be delivered to your email inbox within 2 business days from purchase.

Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in The Hertz Corporation Analysis Report

1. Hertz Celebrates Multiple Award Wins in 2019 for Excellent Service and Customer Loyalty - http://ir.hertz.com/2019-12-17-Hertz-Celebrates-Multiple-Award-Wins-in-2019-for-Excellent-Service-and-Customer-Loyalty
2. Customers Inspire Hertz to Go the Extra Mile - http://ir.hertz.com/2020-01-23-Customers-Inspire-Hertz-to-Go-the-Extra-Mile
3. Hertz Files For Bankruptcy After 16,000 Employees Were Let Go And CEO Made Over $9 Million - https://www.forbes.com/sites/jackkelly/2020/05/23/hertz-files-for-bankruptcy-after-16000-employees-were-let-go-and-ceo-made-over-9-million/#2bf6da602bca
4. Hertz in Talks With Banks for New Financing Amid Travel Bans - https://www.bloombergquint.com/business/hertz-discussing-new-financing-with-barclays-led-group
The detailed complete set of references are available on request in the 'Complete report' on purchase.

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.

The Hertz Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). The Hertz Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/the-hertz-corporation/ [Accessed 14 Aug, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

The Hertz Corporation SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

Copyright of The Hertz Corporation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

You might also like to check out :
The Hertz Corporation SWOT & PESTLE Analysis
Price : USD 27