The International Paper Company SWOT & PESTLE Analysis
COMPANY PROFILE -The International Paper Company
Business Sector :Fiber, Pulp and Paper
Operating Geography :North America, Europe, Middle East, Africa, Russia, Brazil, India
About The International Paper Company :
The International Paper Company is the leader in producing fibers, pulp and paper packaging. The company believes in sustainability and transforming the environment by converting resources into recyclable products. They have won many accolades which includes Fortune Worlds’ most admired companies 2018.The products range widely from industrial packaging, Papers to Cellulose fibers. The company has a vision of creating a successful, sustainable and ecologically responsible company which contributes back to the society and take cares of its employees. They call it being “IP Forward”. This belief is religiously preached and practiced in the company policies and decision making. International Paper has a customer base of 25000 customers in 150 countries and has more than 52,000 employees as of 2019.International Paper mission statement as per their website is “To improve people’s lives, the planet and our company’s performance by transforming renewable resources into products people depend on every day.”
International Paper's mission statement as per their website is "To be among the most successful, sustainable and responsible companies in the world."
The International Paper Company Revenue :
US$ 22,306 million – FY ended Dec 31st 2018
US$ 21,743 million – FY ended Dec 31st 2017
Competitive Analysis of The International Paper Company
| 1. Broad portfolio of products 2. Responsible forest management and fiber sourcing practices 3. Strongly positioned in attractive markets 4. Robust operational and distribution network 5. Well-positioned in attractive customer segments | 1. High debt affecting Company’s Loan credibility. |
| 1. Acquisitions and divestures 2. Technologically advanced products 3. E-commerce growth to drive demand for corrugated packaging | 1. Competition and costs 2. Material disruptions at manufacturing facility 3. Fading demand for physical paper due to digitization |
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Detailed SWOT Analysis of The International Paper Company
Strength
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Weakness
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Opportunity
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Threat
1. Competition and Costs: The core competitors of International Paper are Caraustar Industries, Mondi, and WestRock. These mostly deal with recycled papers and corrugated packaging boxes. International Paper believes that Job Act and Tax cuts will create a level playing field for it and its competitors. Thus, the company will gain advantage from reduced corporate tax. The company must innovate and reduce its operational costs by optimizing the asset base to dominate in the competition.
2. Material disruptions at manufacturing facility: International Paper has various operational facilities and these have various tools and equipment. These facilities can cease to work under unfavorable conditions of fire, earthquakes or any kind of catastrophes. Changing international and domestic laws will also incur costs and impact the working of these facilities. Any kind of disruption will cause downtime and will stop the company from meeting the production goals.
3. Fading demand for physical paper due to digitization: The digital revolution poses a fundamental challenge to the graphic paper industry. International Paper sales are likely to be affected by the falling demand for physical paper seen in the US. The idea of the 'paperless office' is slowly becoming a reality with the help of computers and digital media. New markets are moreover likely to directly go digital and skip paper completely. Thus, while International paper is working towards transforming its business, almost 19% of FY18 sales were still gained from physical paper sales. The dropping demand in this sector is thus likely to affect the company significantly.
Major Competitors :
- Svenska Cellulosa
- Packaging Corporation of America
- Huhtamäki
- Billerud Korsnas AB
- Stora Enso Oyj
- WestRock
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References used in The International Paper Company Analysis Report
1. International Paper Company Website - https://www.internationalpaper.com/
2. International Paper Annual Report 2018 -https://www.internationalpaper.com/docs/default-source/english/global-homepage/footer/annual-performance-summary.pdf?sfvrsn=10
3. International Paper Annual Report 2017 - https://s1.q4cdn.com/597881801/files/doc_financials/2017/Annual/2017-Annual-Performance-Summary-10K-International-Paper.pdf
4. International Paper 2019 Roadshow Handout - https://s1.q4cdn.com/597881801/files/doc_downloads/Roadshow/2019/Roadshow-Handout-WEBSITE.pdf
5. International Paper 2019 Q2 Financial Results - https://seekingalpha.com/article/4277576-international-paper-company-2019-q2-results-earnings-call-slides
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SWOT & PESTLE.com (2020). The International Paper Company SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/the-international-paper-company/ [Accessed 25 Feb, 2020].
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he International Paper Company SWOT and PESTLE analysis has been conducted by Shilpa Shrivastva and reviewed by senior analysts from Barakaat Consulting.
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