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The Phoenix Group SWOT & PESTLE Analysis

ID : 52882653| Jul 2021| 17 pages

COMPANY PROFILE -The Phoenix Group

Business Sector :Insurance

Operating Geography :United Kingdom, Europe

About The Phoenix Group :

Phoenix Group Holdings plc is a provider of insurance services headquartered in London, England, United Kingdom. It is a global corporation that is a part of the FTSE 100 Index and is listed on the London Stock Exchange. In 1857, the company was founded as The Pearl Loan Company and was operated from the Royal Oak Public House and later in 2010 The Pearl Group was renamed as Phoenix Group Holdings. The company's operation consists of five distinct business divisions that aggressively market goods to new and existing customers. Under the Standard Life name, the Workplace Pensions and Customer Savings & Investments (“CS&I”) divisions produce long-term savings and retirement products to help people save for their future. Open's Retirement Solutions unit involves both vesting annuities and its Bulk Purchase Annuity ("BPA") service, in which the company buys annuities and provides the financial flexibility needed to protect corporate pensions. Lastly, the Open business includes the company's market-leading brand, "SunLife," which offers a variety of financial goods targeted to the over 50s market, as well as the company's European business unit, which operates under the Standard Life brand in Ireland, Germany, and the Foreign Bond segment in the United Kingdom. In 2021, Phoenix announced that it has purchased the rights to the Standard Life brand and had taken additional measures to simplify the partnership with Standard Life Aberdeen that had formed since the acquisition of Standard Life company.
The Phoenix Group's Unique Selling Proposition or USP lies in it being the UK’s largest long-term savings and retirement business. The Phoenix Group's vision statement reads, "Our vision is to grow a strong and sustainable business to help more people on their journey to and through retirement, enabling us to improve outcomes for customers and deliver value for shareholders".

The Phoenix Group Revenue :


£ 4,704 million – FY ended December 2020 (y-o-y growth of 12.48%)
£ 4,182 million – FY ended December 2019

Competitive Analysis of The Phoenix Group

SWOT
PESTLE

The SWOT analysis for The Phoenix Group is presented below.

StrengthsWeaknesses
1. Largest life and pension consolidator in Europe
2. Market leader in Heritage business
3. Expansion and growth strategy initiated through acquisitions
4. Strong capital position in times of disrupted economy
5. Strong track record of performance and shareholder returns
1. Insurance sector are facing huge claims as pandemic throws market into turmoil
OpportunitiesThreats
1. Increasing demand of cyber insurance is a rising opportunity to expand market share
2. Ageing population across European markets to drive insurance business
3. Developing innovative digital solutions to enhance customer experience
1. Exponential rise in cyber-crime is threat to insurer
2. Rise in insurtech is disrupting the traditional insurers
3. Increase in financial fraud including pension scams
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of The Phoenix Group

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increasing demand of cyber insurance is a rising opportunity to expand market share: With the advent of technology and digital transformation there has been an increase in cyber-crime. Individuals, corporates, industries and including administrative and government offices have been victims of cyber-crime. Cyber insurance is one of the areas of growth which has not been explored by many insurers but its demand is on a constant rise. The global market size is expected to reach over $21 billion by 2025. Cyber security insurance still needs improvement as there is no fixed model to cyber threat. Cyber insurance will help individuals or companies to cover up the cost following a cyber-crime. Competitors of Phoenix like AXA, Allianz etc. have already started providing cyber insurance and this is an opportunity for Phoenix to explore this market.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

1. Rise in insurtech is disrupting the traditional insurers: Insurtechs are posing as a greatest disruption and risk for traditional insurance companies. The growing recognition of insurtech across the banking, financial services and insurance industry is scaling new record levels of investment every day. Insurtech’s are not only posing threat to traditional insurance industry but increasing growth due to startups that relies on technology like artificial intelligence, big data analytics and Internet of Thing. Insurtechs mainly target personal insurance or non-life insurance. If insurtechs start targeting more customer engagement and life insurances there would be a boom in their market share, profit and customer base.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Phoenix Life
  • Phoenix Ireland
  • Sunlife
  • Phoenix Wealth
  • Standard Life
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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The Phoenix Group SWOT and PESTLE Analysis report will offer the following:
  • The Phoenix Group SWOT and PESTLE analysis report demonstrates an understanding of the complex internal and external factors shaping the brand and its operations.
  • SWOT analysis is a tool to analyze the internal and external factors. Internal analysis evinces a discussion on how The Phoenix Group can ameliorate its strengths and overcome its weaknesses, whereas the external analysis helps to identify the opportunities for development and eliminate threats that can hamper growth.
  • The PESTLE analysis gives a bird’s eye view of the whole environment (macro factors) of The Phoenix Group from many different angles that one wants to check and keep a track of while contemplating a certain idea/plan.
  • The analysis report helps the users to understand the business models of The Phoenix Group with regards to influencers like political, economic, social, technological, legal and environmental factors.
  • The Phoenix Group’s comprehensive analysis to conclude information about its company position, marketing strategy, business plans and performance of it’s brands, partners and subsidiaries.
  • A summary of The Phoenix Group’s mission, vision and unique strategies to capture the market.
  • Record of strategic initiatives extended by The Phoenix Group to stay ahead of its competitors and attain competitive advantage.
  • A brief idea about company’s mergers, acquisitions, profit appraisal, deals, alliances/partnership/ventures.
  • Identifying the core values, key performance indicators, and success factors that contribute to sustainable growth for The Phoenix Group.

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Check Out Analysis of Other Relevant Companies

References used in The Phoenix Group SWOT & PESTLE Analysis Report

1. The Pheonix Group Annual Report 2019 - https://www.thephoenixgroup.com/~/media/Files/P/Phoenix-Group-v3/documents/investor-relations/annual-reports/2019/annual-report-2019.pdf

2. Pheonix Group Holdings plc Annual Report & Accounts 2020 - https://www.thephoenixgroup.com/~/media/Files/P/Phoenix-Group-v3/Investor%20Relations/fy-20-annual-report-and-accounts.pdf

3. Global Cyber Insurance Market Report 2019-2025: Market Size is Expected to Reach $21.4 Billion - https://www.businesswire.com/news/home/20191213005215/en/Global-Cyber-Insurance-Market-Report-2019-2025-Market

4. Pension buyout specialist Phoenix reports pre-Brexit boom - https://www.reuters.com/article/phoenix-group-results/pension-buyout-specialist-phoenix-reports-pre-brexit-boom-idUSL4N2B2281

5. EIOPA’s 2020 Work Programme – What has changed and what it means for you - https://blogs.deloitte.co.uk/financialservices/2019/12/eiopas-2020-work-programme-what-has-changed-and-what-it-means-for-you.html

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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The Phoenix Group SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.

Copyright of The Pheonix Group SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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