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Tiffany & Co SWOT and PESTLE Analysis

ID : 52431053| Jul 2018| 15 pages


Business Sector :Luxury Retail, Jewellery

Operating Geography :New York, United States, Global

About Tiffany :

Tiffany & Co established in 1868 is an American luxury jewelry and specialty retailer and is headquartered in New York. The company and its subsidiaries designs manufacture and retails jewelry, sterling silver goods, leather goods, timepieces, crystal, stationery, and accessories. Tiffany is considered a prestigious brand in luxury segment and has a presence in 28 countries worldwide with 315 company-operated stores as of 2018.

Tiffany Revenue :

$4,169.8 million (FY ended 31st Jan 2018) (year-on-year growth of 4 %)
$4,001.8 million (FY ended 31st Jan 2017)

Ownership / Major shareholders :

The Vanguard Group 9.89%, Qatar Investment Authority 9.49%, BlackRock, Inc. 5.56%.

Competitive Analysis of Tiffany

The SWOT Analysis for TIffany is presented below:
1. Well – known brand, powerful & proprietary symbols
2. Partnership with Celebrated Designers
3. Strong Financial Position
4. Global Reach with Omni Distribution Channels
1. High dependence on American and Chinese markets
2. Unsuccessful in watch business
3. Counterfeit Tiffany’s products in market
1. The potential in Emerging Markets
2. Investments New Product Segments
3. Emerging trends in consumer behavior
1. Highly Fragmented Industry
2. Seasonality of demand
3. Challenging Economic Condition
4. Availability and price of diamonds, gemstones, etc.
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Detailed SWOT Analysis of Tiffany


1.Well-known brand, powerful and proprietary symbols: Tiffany & Co. carries 180 years rich legacy and consumers reckon it as sophisticated high-quality gemstone/diamond jewelry maker with excellent customer service. The company has elegant landmark stores in important cosmopolitan cities across America, Europe, Asia Pacific and Japan. Also, the Tiffany’s proprietary symbol, robin’s egg coloured the ‘Blue Box’, is highly recognized in the world of luxury. The company spends 7% of its earnings in brand maintenance as it is truly its greatest asset. A part of Tiffany’s heritage is also derived from it being environmentally responsible and using raw materials and products which are exclusively from certified sources.

2. Partnership with Celebrated Designers: Principal product category of the company is jewelry which accounted for 91% of worldwide net sales in 2017. So it is necessary to maintain its repute as a high-end jewelry maker. Hence, Tiffany invests heavily in designing of exquisite jewelry with independent ”named” designers like Elsa Peretti, Paloma Picasso, and Jean Schlumberger. Tiffany has been the sole licensee for products designed by the internationally renowned designer Elsa Peretti since 1974. Products designed by Peretti has contributed to 8%, 9% and 9% of Tiffany’s worldwide sales in 2015, 2016 and 2017 respectively

3. Strong Financial Position: The company’s strong financial position is evident from the following statistics like increased net profit margin of 12.5% which is more than industrial average; DTR (debt to equity ratio) is 0.35 is less and also lower than the industry average. These financials are responsible for the company’s bullish stock performance with a rise of 25.32% stock price vis-à-vis last year.

4. Global Reach with omni-distribution channels: Tiffany is present in 28 countries globally and operates through different channels like retail, internet, business-to-business (items particularly developed for the business markets), and wholesale distribution (merchandise sold to independent distributors for resale). The company has 315 company-operated stores along with e-commerce facilitated websites in 13 countries. Telephonic orders and catalogues also help in sales in several markets. Sales transacted through the website, phone orders and catalogs comprised of 7% of worldwide sales in 2017. The total gross retail square footage is 1,321,200 of all company-operated Tiffany’s stores as of January 2018, which is greater compared to competitors.


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This section is available only in the 'Complete Report' on purchase.


This section is available only in the ‘Complete Report’

Major Competitors :

Signet Jewellers, Bvlgari, Cartier, Piaget SA.

Major Brands :

Tiffany, Tiffany Blue Box
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Check Out Analysis of Other Relevant Companies

References used in Tiffany Analysis Report

1. What you need to know about consumer trends of 2018 -
2.Luxury Watch Industry to decline -
3. Tiffany & Co. Annual Report 2017:
4. Despite Consumer Demand, The Luxury Watch Industry Will Have to Shrink Before It Recovers -

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Copyrights and Disclaimer

Tiffany & Co SWOT and PESTLE analysis has been conducted by Manshvi Mistry and reviewed by senior analysts from Barakaat Consulting.

Copyright of Tiffany & Co SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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