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Titan Company SWOT and PESTLE Analysis

ID : 52882053| Feb 2023| 14 pages

COMPANY PROFILE -Titan Company

Business Sector :Fashion & Lifestyle

Operating Geography :India, Asia, Global

About Titan Company :

Titan Company Limited (formerly Titan Industries Limited) is an Indian lifestyle brand that specialises in luxury accessories including watches, jewellery, and eyewear. The business is based in Electronic City, Bangalore, and is part of the Tata Group. It began as a joint venture with TIDCO. On 26 July 1984 Titan Company Limited was inaugurated under the name Titan Watches Limited in Chennai. Fastrack, Sonata, Raga, Octane, and Xylys are all part of the watches division and Tommy Hilfiger and Hugo Boss watches were also licenced for marketing and sale by the company. Titan Industries entered the fashion accessory market with the launch of Titan Eye+, which features a wide variety of frames, contact lenses, prescription eyewear, and sunglasses. Tanishq was Titan's first foray into the jewellery market. Titan Industries has launched Taneira, its newest ethnic wear brand, which sells hand-woven sarees from various weaving clusters across India. In 2021, the company announced that its jewellery division has experienced strong growth, and it intends to continue to navigate through the crisis by introducing innumerable grass-root innovations to meet customer needs and effectively reach out to them through digital channels.

Titan Industries's Unique Selling Point or USP lies in it being the world's fifth-largest wrist watch manufacturer and India's leading producer of watches. The company's mission statement reads, "We will do this through a pioneering spirit and a caring, value-driven culture that fosters innovation, drives performance and ensures the highest global standards in everything we do".

Titan Company Revenue :


Rs. 20,010 crores - FY ending 31st March 2020 (y-o-y growth of 5%)
Rs. 19,070 crores - FY ending 31st March 2019

Competitive Analysis of Titan Company

SWOT
PESTLE
The SWOT analysis for Titan Company is presented below:
StrengthsWeaknesses
1. Well diversified range of product with over 15 brands.
2. Expanded their physical footprint by adding 175+ stores.
3. Key competitive advantage is wide range of designs along with distribution network.
4. Increase in segment revenue from Rs. 19, 248 crores to Rs. 20,156 crores.
1. Watches and jewelry segment account for approximately 96% of revenue from operations.
2. Fall in quarterly revenue and total comprehensive profit.
3. Has failed to get young professionals positively inclined towards the brand.
4. Majority of sales are dependent on retail operations.
OpportunitiesThreats
1. Global expansion through partnering up with global brands.1. Jewellery segment, which is the highest earning segment, faces risk of gold price volatility.
2. The covid-19 pandemic affected retail operations and had a severe impact on Q4 profits.
3. Competition from other global brands that are entering the Indian market.
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Detailed SWOT Analysis of Titan Company

Strength

1. Key competitive advantage is wide range of designs along with distribution network: Titan Company’s key competitive advantage is its wide range of designs. Titan is one of India’s leading brand for watches and the watch segment has been thriving because of its world class design studio which is continuously reinventing and is committed towards making watches that push the imaginative boundaries. In the jewellery segment, Tanishq is India’s largest and most trusted jewellery brand. The basis of the Titan’s jewellery segment lies in quality, design and innovation. Its jewellery design studio works to conceptualize new ideas and craft exquisite pieces. Titan has a huge physical footprint along with digital presence. In the financial year 2019-20 they added 175+ stores taking their total up to 1800+ stores all over India. This addition of stores has further widened their distribution network. Titan’s extensive retail stores network accounts for a majority of its sales.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Jewellery segment, which is the highest earning segment, faces risk of gold price volatility: During uncertain or challenging times, gold prices tend to skyrocket in the international and domestic markets. This is due to the looming threats of Covid-19, travel restrictions imposed by the governments along with other restriction, supply shortages and lack of transportation. Now, this increase in gold prices coupled with the falling value of rupee in terms of dollar further increases prices of gold and encourages gold price volatility. This volatility and continuous surge in prices of gold deters customers from buying gold. Now, this is a major problem for Titan Company because the jewellery segment accounts for the majority of Titan’s revenue. The sharp rise in gold prices led to a drastic fall in demand in the second quarter of 2020. The other cardinal cause for increase in gold prices is ballooning of inventory which has a direct impact on return on capital employed.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Kirtilals
  • Vogue crafts
  • PC Jewellers
  • Bluestone
  • Timex

Major Brands :

  • Tanishq
  • Fastrack
  • Sonata
  • Raaga
  • Mia
  • Skinn
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The Titan Company SWOT and PESTLE Analysis report will offer the following:
  • Titan Company SWOT and PESTLE analysis report demonstrates an understanding of the complex internal and external factors shaping the brand and its operations.
  • SWOT analysis is a tool to analyze the internal and external factors. Internal analysis evinces a discussion on how Titan Company can ameliorate its strengths and overcome its weaknesses, whereas the external analysis helps to identify the opportunities for development and eliminate threats that can hamper growth.
  • The PESTLE analysis gives a bird’s eye view of the whole environment (macro factors) of Titan Company from many different angles that one wants to check and keep a track of while contemplating a certain idea/plan.
  • The analysis report helps the users to understand the business models of Titan Company with regards to influencers like political, economic, social, technological, legal and environmental factors.
  • Titan Company’s comprehensive analysis to conclude information about its company position, marketing strategy, business plans and performance of it’s brands, partners and subsidiaries.
  • A summary of Titan Company’s mission, vision and unique strategies to capture the market.
  • Record of strategic initiatives extended by Titan Company to stay ahead of its competitors and attain competitive advantage.
  • A brief idea about company’s mergers, acquisitions, profit appraisal, deals, alliances/partnership/ventures.
  • Identifying the core values, key performance indicators, and success factors that contribute to sustainable growth for Titan Company.

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References used in Titan Company SWOT & PESTLE Analysis Report

1. Titan Company Annual Report 2019 - https://www.titancompany.in/sites/default/files/Annual_Report_2019_20.pdf

2. Titan - India's leading brand of watches | Titan Company - https://www.titancompany.in/our-brands/watches-accessories/titan

3. News - Titan forays US market in collaboration with Amazon - https://www.titancompany.in/news/titan-forays-us-market-amazon

4. Innovation at Titan | Titan Corporate - https://www.titancompany.in/about-us/innovation-at-titan

5. Sustainability Policy | Titan Corporate - https://www.titancompany.in/content/sustainability-policy

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Titan Company SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2025). Titan Company SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/titan-company/ [Accessed 23 Jan, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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Titan Company SWOT and PESTLE analysis has been conducted by Nishtha Ahuja and reviewed by senior analysts from Barakaat Consulting.

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