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TomTom N.V. SWOT and PESTLE Analysis

ID : 521334853| Feb 2023| 21 pages

COMPANY PROFILE -TomTom N.V.

Business Sector :Location Technology Services, Information Technology

Operating Geography :Netherlands, Europe, Global

About TomTom N.V. :

TomTom N.V. is a Dutch multinational company that develops and produces consumer electronics and location-based services. Maps, connected services, and (navigation) software are the three main product categories offered by TomTom. It is an Amsterdam-based company founded in 1991, put its first generation of satellite navigation devices on the market in 2004. As of 2021, the company employ over 4,500 people globally and operate in 34 nations across Europe, Asia-Pacific, and the Americas. It operates from a total of 30 offices worldwide. Three prizes were given to TomTom in 2019. One from the API World Awards and two from the Developer Portal Awards. In February 2022, TomTom (TOM2) and Webfleet Solutions, a Bridgestone company and one of the top providers of telematics solutions globally, announced that they will jointly introduce the WEBFLEET Work App and TomTom GO Fleet App to the market.

The USP of TomTom lies in it being the leading provider of geolocation technology globally. TomTom’s mission statement reads, “We solve the world's mobility challenges.” With vision, “TomTom technologies are helping to solve the challenges of climate change and road-related accidents by changing the way people move. That's what motivates us to create and refine products that are designed to accelerate the adoption of automated, connected and electric driving.”

TomTom N.V. Revenue :


€ 506.926 million - FY ending 31st December 2021 (y-o-y growth 4.1%)
€ 528.185 million - FY ending 31st December 2020

Competitive Analysis of TomTom N.V.

SWOT
PESTLE
The SWOT analysis for Tom Tom N.V. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Many new partnerships in the automotive segment and product launch.
2. Wide range of data coverage across all continents.
3. Strong R&D team and high spending on R&D.
4. Technological innovations have led to a strong patents and designs repository for the company
1. High operating expenses of the company affects the profit.
2. Increasing employee turnover ratio can affect the operations of the company.
3. Flat or negative growth in many of the individual business segments of the company.
OpportunitiesThreats
1. Cater technologies to the growing EV market.
2. Develop advanced technologies for the growing ADAS vehicle market.
3. Increase operations to cater to the fleet management services company.
1. A declining PND market can affect the consumer segment business of the company.
2. Global semiconductor shortage can affect the production of automobiles and affect demand for product of the company.
3. Rise in covid-19 cases in the future can affect the demand for the products of the company.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of TomTom N.V.

Strength

1. Many new partnerships in the automotive segment and product launch: TomTom is targeting new business segments like the EV market, fleet management services and ADAS. The company has already started taking steps towards increasing its presence across these segments. In the recent months it has renewed several existing contracts and also entered into new partnerships with many companies. The company has extended its contract with precisely, a data software company. Several new automobiles have been launched that carry the technologies of TomTom. For instance, the new Ford Focus utilizes the real-time predictive information of the company. The company has entered into a partnership with Volkswagen to deliver EV-centric navigation services. The company has also launched TomTom indigo a digital cockpit service for automobiles. MIH consortium has initiated a partnership with the company for the development of next generation smart EVs and connected vehicles. Also, the company’s technology has been integrated in Nissan Ariya which is the latest EV flagship of the brand.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Here
  • Waze
  • Wikiroutes
  • All traffic solutions
  • Teralytics
  • Garmin Ltd

Major Brands :

  • Tom Tom Work Gmbh (subsidiary)
  • iLocal Holding Bv (subsidiary)
  • GeoSmart
  • Autonomous Gmbh
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in TomTom N.V. SWOT & PESTLE Analysis Report

1. Annual Report - https://corporate.tomtom.com/static-files/8fd1d5d2-0ecb-47b6-97b7-9c8017df91c2
2. Why the PND Market Faces a 50% Decline, and What Needs to Change - https://www.abiresearch.com/press/why-the-pnd-market-faces-a-50-decline-and-what-nee/
3. How does Brexit affect businesses in the Netherlands? - https://business.gov.nl/running-your-business/international-business/brexit/brexit/
4. How the War in Ukraine Is Further Disrupting Global Supply Chains - https://hbr.org/2022/03/how-the-war-in-ukraine-is-further-disrupting-global-supply-chains
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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TomTom N.V. SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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