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Toronto-Dominion Bank SWOT and PESTLE Analysis

ID : 52729953| Feb 2023| 11 pages

COMPANY PROFILE -Toronto-Dominion Bank

Business Sector :Financial Services

Operating Geography :Toronto, Canada, Global

About Toronto-Dominion Bank :

The Toronto-Dominion Bank is a Canadian multinational banking and financial services company. It was founded on 1st of February, 1955 and is currently headquartered in Toronto, Ontario. It is commonly known as TD and was formed through the merger of the Bank of Toronto and The Dominion Bank. In 2017, the bank was the largest bank in Canada by total assets according to S&P and the 26th largest bank in the world. In 2019, it was recognized as a global systemically important bank by the Financial Stability Board. TD offers a wide range of financial products and services to more than 26 million customers globally through 3 business lines: Canadian Retail, U.S. Retail and Wholesale Banking. In Canada the bank operates as TD Canada Trust and serves more than 11 million customers. In the US, it operates as TD Bank and serves more than 6.5 million customers. The Bank and its subsidiaries offer a wide spectrum of services like banking, advisory services, and discount brokerage to individuals, businesses, financial institutions, governments, and multinational corporations. As of 2020, it employs more than 85,000 people in its offices around the world.

The Toronto-Dominion Bank’s USP or unique selling proposition lies in being the 5th largest bank in North America (by branches) servicing 13 million+ active digital customers. The vision of the bank is “Be the better bank”. Its purpose is “to enrich lives of our customers, communities and colleagues”.

Toronto-Dominion Bank Revenue :


$41.0 billion CAD – FY ending 31st October, 2019
$38.8 billion CAD – FY ending 31st October, 2018

Competitive Analysis of Toronto-Dominion Bank

SWOT
PESTLE
The SWOT analysis for Toronto-Dominion Bank is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Features amongst the top 10 banks in North America
2. Diversified business mix providing competitive advantage
3. Strong financial position and highly rated by credit agencies
4. Top performance and ranking by each segment
5. Strategic investments simplifying and enhancing customer interactions
6. Consistent earnings growth and dividend history
1. Reliance upon third-party service providers
2. Website and app outages leading to customer outrage
OpportunitiesThreats
1. Operating in attractive markets with huge growth potential
2. Strengthening omni-channel strategy for improving customer experience
1. Highly competitive financial services market
2. Impact of COVID-19 outbreak and oil price shock on Canadian businesses
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Toronto-Dominion Bank

Strength

1. Features amongst the top 10 banks in North America: TD Bank enjoys top ranking in both Canada and North American ranking in various parameters. TD Bank Group has a total asset of $1,457 billion and enjoys 2nd ranking in Canada and 6th ranking in North America as per its total assets. Its total deposits of $908 billion gives it 1st rank in Canada and 5th rank in North America as per the total deposits. According to market capitalization, it ranks 2nd in Canada and 6th in North America. Similarly, as per net income, it enjoys 2nd rank in Canada and 6th in North America. According to common equity tier 1 capital ratio, it enjoys 2nd rank in Canada and 3rd in North America. Such marquee rankings in wide parameters in both Canada and North America give a strong reputation to TD bank and makes it an ideal choice for customers and investors.

2. Diversified business mix providing competitive advantage: TD Bank has a well-diversified business mix. It operates in three key business lines: Canadian retail, U.S. Retail and Wholesale Banking. Canadian retail is a robust retail banking platform in Canada with proven performance records and accounts for almost 55% of its earnings. U.S. Retail is among the top 10 banks in the U.S. with significant growth opportunities and accounts for almost 31% of its total earnings. Wholesale banking is the North American dealer which focuses on client-driven businesses and is responsible for 5% of TD’s total earnings.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Scotiabank
  • CIBC
  • RBC
  • Credit Suisse
  • Wells Fargo

Major Brands :

  • TD Securities
  • TD Insurance
  • TD Direct Investing
  • TD Wealth
  • TD Autofinance
  • TD Asset Management
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TABLE OF CONTENTS
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References used in Toronto-Dominion Bank SWOT & PESTLE Analysis Report

1. TD Friends of the Environment Foundation - https://www.td.com/ca/en/about-td/ready-commitment/vibrant-planet/fef/
2. Shape tomorrow 2019 Annual Report - https://www.td.com/document/PDF/ar2019/ar2019-Complete-Report.pdf
3. More Canadians have life insurance coverage than ever before - https://www.lowestrates.ca/news/more-canadians-have-life-insurance-than-ever-before-25919
4. TD customers report problems with app, online banking due to 'technical issues' - https://www.citynews1130.com/2020/01/31/td-problems-app-online-banking/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Toronto-Dominion Bank SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/toronto-dominion-bank/ [Accessed 08 Nov, 2024].

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Toronto-Dominion Bank SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.

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