Total S.A. SWOT & PESTLE Analysis
COMPANY PROFILE -Total S.A.
Business Sector :Oil & Gas
Operating Geography :Europe, Global
About Total S.A. :
Total S.A. is a French oil and gas MNC’s and one of the seven "Supermajor" oil and gas companies globally. Established in 1924, Total is headquartered in Paris, France and employees more than 100,000 people across 150 nationalities. Total also manufactures industrial chemicals and also a present in solar energy through its subsidiary SunPower.Total S.A. Revenue :
US $149.09 billion - FY ending 31st Dec 2017 (year-on-year growth of 16.5%)
US $127.92 billion – FY ending 31st Dec 2016
Competitive Analysis of Total S.A.
| 1. Resilient upstream and downstream performance in challenging environment 2. Investments in low carbon business and R&D to help sustain future growth and profitability 3. Continuous cost reduction by total is accelerating competitive advantage 4. Impressive safety record ensuring high availability in exploration and production | 1. Divestment of oil sands assets in Canada due to concerns of climate change and profitability impact 2. Payment of penalties for implication in lawsuits in United States over bribery charges and manipulation of natural gas prices |
| 1. Lower prices are stimulating LNG demand and Rotal’s integrated gas portfolio will help to expand along the gas value chain 2. Total in a comfortable position to leverage world-class Asia-Middle East platforms | 1. Political turmoil and uncertainty in Middle East – a major business area for total 2. Low oil prices leading to production cuts and lower investments |
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Detailed SWOT Analysis of Total S.A.
Strength
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Weakness
1. Divestments of oil sands assets in Canada due to concerns of climate change and profitability impact: Total had majorly banked on its oil sands project in early 2000’s as future growth drivers post 2010. The company invested in Canada’s oil sands in partnership with Houston-based ConocoPhillips. However Total S.A’s share of the production from the project was around 12,000 b/d as of 2015 which was far less than the 300,000 b/d which was initially envisioned. The company has reduced its stake in the project by selling 10% stake to its partner Suncor Energy for a discounted price. The low oil price environment, climate change concerns and better alternate investments led to the divestment from the above project. It also caused the company significant losses and reputational loss in Canada as it backed out of the project.
2. Payment of penalties for implication in lawsuits in United States and France over bribery charges and manipulation of natural gas prices: Total S.A has been implicated in United States in 2013 over bribery charges related to Iranian officials for gaining access and contract to Iranian gas fields. It had to pay $398 million in penalties and repayment of illegal gains. In another case, Total was accused of circumventing the United Nations oil-for-food program in Iraq during the sanctions and fined €750,000 by the French courts. The U.S. regulators also alleged that Total has manipulated natural gas prices June 2009 and June 2012. These allegations and penalties have caused financial and reputational losses to Total.
Opportunity
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Threat
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Total S.A. SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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