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Twitter SWOT & PESTLE Analysis

ID : 52255853| Dec 2018| 15 pages


Business Sector :News and social media

Operating Geography :North America, Global

About Twitter :

Twitter is a popular social networking site created in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The headquarters of the company are located in San Francisco, California. Despite being amongst the ten most visited websites in the world, Twitter has only 25 offices scattered across the globe which employs around 3898 employees. Multilingual facilities has made it popular and usable even for the non-English speaking population of the world, and remains part of the reason for its enormous success. It has currently 319 million monthly active users.

Twitter Revenue :

US$2.52 billion (2016)

Ownership / Major shareholders :

As of April 2018, the major shareholders of the company are as follows –
1) The Vanguard Group, Inc (7.13%)
2) Coatue Management LLC (4.66%)
3) ClearBridge Investments LLC (4.13%)
4) BlackRock Fund Advisors (3.61%)
5) Tiger Global Management LLC (1.26%)

Competitive Analysis of Twitter

The SWOT analysis for Twitter is presented below:
1. Real time information
2. Powerful marketing tool
3. Abundant viral potential
4. Powerful brand image
5. Helps to monitor and follow up campaigns
1. Limited engagement:140 characters
2. Privacy concerns: security issues
3. Data driven
4. Complex model
5. Lack of innovation leading to low retention.
1. No real competition till now on micro blogging
2. Huge opportunities for business communications with development of e-commerce.
3. Greater confidence for purchasing online
1. Growing direct and indirect competitions
2. Security issues-
3. No solid sustainable revenue model
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Detailed SWOT Analysis of Twitter


1. Real time information: There is a new paradigm shift in the consumer consumption patterns where consumer is in control of everything. Twitter streams live videos, news, opinions that are interactive and also provides information on real time basis. According to a recent poll by top readers, 50% of users view Twitter as a news feed and Twitter serves as a function for all its users.

To get the complete detailed SWOT report on Twitter please mail us at: or contact us here.

Twitter SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.


1. Twitter annual report-

Major Competitors :

Major Brands :


Key Business Segments / Diversification :

News social networking messaging

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
Magic Pony Technologymachine learning2016AcquisitionThe deal was closed for $150 million and the objective was to improve its machine learning abilities and neural network development. Twitter also hoped to see an improvement in the delivery of photos and videos sent across apps
TellApartdigital advertisement 2016AcquisitionTellApart was acquired for $479 million and the revenue was improved through the use of ads that resemble tweets. User targeting across apps and desktop devices was also achieved.
Whetlabmachine learning2015AcquisitionThe amount of the deal was undisclosed but through this acquisition twitter hoped to accelerate its machine learning capabilities.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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Twitter SWOT & PESTLE Analysis
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