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Twitter SWOT & PESTLE Analysis

ID : 52255853| Sep 2017


Business Sector :News and social media

Operating Geography :North America, Global

About Twitter :

Twitter is a popular social networking site created in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The headquarters of the company are located in San Francisco, California. Despite being amongst the ten most visited websites in the world, Twitter has only 25 offices scattered across the globe which employs around 3898 employees. Multilingual facilities has made it popular and usable even for the non-English speaking population of the world, and remains part of the reason for its enormous success. It has currently 319 million monthly active users.

Twitter Revenue :

US$2.52 billion (2016)

Competitive Analysis of Twitter

The SWOT analysis for Twitter is presented below:
1. Real time information
2. Powerful marketing tool
3. Abundant viral potential
4. Powerful brand image
5. Helps to monitor and follow up campaigns
1. Limited engagement:140 characters
2. Privacy concerns: security issues
3. Data driven
4. Complex model
5. Lack of innovation leading to low retention.
1. No real competition till now on micro blogging
2. Huge opportunities for business communications with development of e-commerce.
3. Greater confidence for purchasing online
1. Growing direct and indirect competitions
2. Security issues-
3. No solid sustainable revenue model
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Detailed SWOT Analysis of Twitter


1. Real time information: There is a new paradigm shift in the consumer consumption patterns where consumer is in control of everything. Twitter streams live videos, news, opinions that are interactive and also provides information on real time basis. According to a recent poll by top readers, 50% of users view Twitter as a news feed and Twitter serves as a function for all its users.

To get the complete detailed SWOT report on Twitter please mail us at: or contact us here.

Twitter SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.


1. Twitter annual report-

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Twitter SWOT & PESTLE Analysis
Price : USD 9.52