United States Steel Corporation SWOT & PESTLE Analysis
COMPANY PROFILE -United States Steel Corporation (U.S. Steel)
Business Sector :Mining and Metal
Operating Geography :United States, North America, Global
About United States Steel Corporation (U.S. Steel) :
United States Steel Corporation is an American integrated steel producer that manufactures and sells flat-rolled and tubular steel products in North America and Europe. The company mainly serves the automotive, container, industrial, appliance, construction, and oil and gas industries. The company has expanded into industries such as mining, chemicals, construction, real estate and transportation. US Steel is headquartered in Pittsburgh, Pennsylvania and employs a workforce of approximately 27500 people internationally as of 2020. The US Steel Corporation was established in 1901 by Andrew Carnegie, John Pierpont Morgan, Charles Michael Schwab and Elbert Henry Gary. This American stell conglomerate was created after a merger of numerous steel companies including Carnegie Steel, Federal Steel, American Steel & Wire and others. The company also owns a steel production facility in the Slovak Republic that supplies the Eastern European Market and engages in joint endeavors with Japanese and Korean steelmakers. US Steel is committed to sustainability and their S.T.E.E.L principles focus on ethics and lawful business practices, as well as safety, environmental stewardship and workplace conduct. US Steel has won the prestigious U.S. Dept. of Energy Award to Enhance advanced High-strength Steel Manufacturing Capabilities.
United States Steel Corporation’s unique selling proposition lies in being North America’s largest integrated steelmaker and the 11th largest in the world. Its mission statement reads, “To be the industry leader in delivering high-quality, value added products and innovative solutions that address our customers’ most challenging steel needs for the future.” U. S. Steel’s vision is to be the industry leader in delivering high-quality, value-added products and innovative solutions that address our customers' most challenging steel needs
United States Steel Corporation (U.S. Steel) Revenue :
$ 12.94 billion – December 2019 (Decline 8.74%)
$ 14.18 billion – December 2018
Competitive Analysis of United States Steel Corporation (U.S. Steel)
| Strengths | Weaknesses |
| 1. S.T.E.E.L. principles and “best of both” strategy combine to form a winning business model 2. Strong liquidity and financial position 3. Focus on strategic markets and customers 4. Large portfolio and expertise in industry of products and solutions 5. Acquisition strengthening sustainable steel making technology and improving competitive positioning | 1. High Risk of failing to generate profit from investment in new technology 2. Dependence on third parties for logistics and supply chain activities |
| Opportunities | Threats |
| 1. Green steel is the future of tomorrow 2. Venturing into e-commerce can be a game changing initiative | 1. Pandemic induced economic slowdown to impact business 2. Growth in steel substitutes has been impacting market share 3. Steel industry is facing heat due to volatile fossil fuel price |
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Detailed SWOT Analysis of United States Steel Corporation (U.S. Steel)
Strength
1. S.T.E.E.L. principles and “best of both” strategy combine to form a winning business model: U.S. Steel is leading the industry through its strong business model with S.T.E.E.L. principles and “best of both” strategy. S.T.E.E.L. principles are an abbreviation of Safety First, Trust and Respect, Environmentally friendly activities, Ethical behavior and Lawful business conduct. Over the past few years, they have generated a strong balance sheet following this policy and best of both strategy frameworks. Since 2016, U.S. Steel has witnessed rise in revenue by over 25%. This framework is based on cutting down input costs, win strategic markets and increase the talent force. This model has helped several strategic projects coupled with exceptional operational improvement.
2. Strong liquidity and financial position: U.S. Steel has been maintaining a robust balance sheet and increasing revenue every year. In 2016 revenue, U.S Steel recorded $10.26 billion which touched $12.25 billion in 2017 and soared to $14.18 billion in 2018. This strong liquidity and financial position have enabled U.S. Steel to focus on repayment of debt to support execution of “best of both” strategy. Strong liquidity position for U.S. Steel has also enabled to fulfill short term obligation and to acquire 49.9% ownership in Big River Steel, incorporate EAF’s, secure investments in dynamo etc. U.S. Steel is also undertaking few steps to maintain strong balance sheet like Fifth Credit Facility Agreement.
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Weakness
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Opportunity
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Threats
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Major Competitors :
- ArcelorMittal
- AK Steel
- Nucor
- Steel Dynamics
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in United States Steel Corporation (U.S. Steel) Analysis Report
1. We are U.S.Steel - https://www.ussteel.com/
2. ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended December 31, 2019 -
https://www.ussteel.com/sites/default/files/annual_reports/As%20Filed%202019%20Form%2010-K%20woExhibits.pdf
3. The Greensteel revolution: What’s it all about? -
https://www.themanufacturer.com/articles/the-greensteel-revolution-whats-it-all-about/
4. Russian steel suppliers go online to reach European customers -
https://www.digitalcommerce360.com/2019/08/20/russian-steel-suppliers-go-online-to-reach-european-customers/
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United States Steel Corporation SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.
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