Universal Robina Corporation (URC) SWOT and PESTLE Analysis
ID : 521666253| Mar 2023| 21 pages
COMPANY PROFILE -Universal Robina Corporation (URC)
Business Sector :Retail
Operating Geography :Philippines, Asia, Global
About Universal Robina Corporation (URC) :
Universal Robina Corporation (URC) is a Philippine-based food and beverage company that was founded in 1954. It is a subsidiary of JG Summit Holdings, Inc., one of the largest conglomerates in the Philippines. URC produces and markets a wide range of food and beverage products under various brands, including Jack 'n Jill, C2, Nissin, Great Taste, and Vitasoy. Its product portfolio includes snacks, candies, biscuits, chocolates, noodles, and beverages. The company also operates a number of fast-food chains, including the popular Filipino restaurant chain, Max's Group. URC has a strong presence in the Philippines, as well as in other countries in the Asia-Pacific region, such as Vietnam, Indonesia, Thailand, and China. As of early 2023, the company has a global workforce of over 10,000 employees and operates multiple manufacturing facilities and distribution centers.
The USP of Universal Robina Corporation lies in it being a leading company in Philippine. URC's mission statement is "to delight consumers by consistently providing a wide range of high-quality, innovative, and affordable food and beverage products that bring enjoyment and satisfaction to the lives of many." URC's vision statement is "to be the best Philippine multinational corporation and a leading player in the Asia-Pacific region, recognized for our innovative products, services, and business practices that enhance the quality of life of the communities we serve."
Universal Robina Corporation (URC) Revenue :
Php 117 billion – FY ending 31st December 2021 (y-o-y growth of 3%)
Php 113 billion – FY ending 31st December 2020
Competitive Analysis of Universal Robina Corporation (URC)
SWOT
PESTLE
The SWOT analysis for Universal Robina Corp. is presented below in a matrix format followed by a detailed analysis:
| Strengths | Weaknesses |
| 1. One of the largest branded consumer food and beverage product companies in the Philippines 2. Strong pipeline of brands under two business segments 3. Top supplier of major retailers in Philippines due to strong distribution network 4. Successful launch of new products driving growth 5. Robust financial performance across the segments | 1. Banning of a facility on grounds of occupational safety deficiencies |
| Opportunities | Threats |
| 1. Solid strides with the acquisition of Munchy’s Malaysia 2. Tapping into social media’s vast network to increase retailers’ engagement 3. Expansion into the beverage business segment 4. Snack Pellets market is witnessing huge growth in the Middle-East region | 1. Sugar crunch complicates pandemic recovery for Philippine confectioners 2. Retail industry is getting highly competitive |
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Detailed SWOT Analysis of Universal Robina Corporation (URC)
Strength
1. One of the largest branded consumer food and beverage product companies in the Philippines: One of the biggest manufacturers of branded consumer food and beverage products in the Philippines is Universal Robina Corporation (URC). For nearly 60 years, URC has led the way with premium products. As a viable global corporation today, the business continues to delight customers in eleven Asia-wide high-growth regions. Market share increases across categories have been made possible by URC's broad geographic reach and extensive product offering. Snacks, sweets, chocolates, cup noodles, and ready-to-drink tea are among its acknowledged market-leading products in the Philippines. It is well-known in Thailand for being a market leader in the wafers category and a leader in the biscuits area. Additionally, URC continues to hold a dominant position in the ready-to-drink tea industry in Vietnam and the biscuit market in Malaysia. URC is also the largest sugar miller in the Philippines and one of the biggest participants in the flour and animal feed industries and one of the biggest players in the Agro-Industrial & Commodities sector.
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Weakness
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Opportunity
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Threat
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TABLE OF CONTENTS
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References used in Universal Robina Corporation (URC) SWOT & PESTLE Analysis Report
1. Annual Report - https://www.urc.com.ph/annualreport2021/wp-content/uploads/2022/07/URC-AnnualReport2021-07262022.pdf
2. Investors Presentation - https://www.urc.com.ph/uploads/downloadables/2022/11/URC%209M%20CY2022%20Investor%20Briefing%20Presentation%202022.11.04.pdf
3. PH CEOs turn optimistic about 2023 prospects - https://business.inquirer.net/376260/ph-ceos-turn-optimistic-about-2023-prospects
4. Universal Robina profit expands 16% in first quarter - https://www.philstar.com/business/stock-commentary/2022/05/02/2178219/universal-robina-profit-expands-16-first-quarter
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Universal Robina Corporation (URC) SWOT and PESTLE Analysis
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