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Urban Outfitters SWOT & PESTLE Analysis

ID : 521218353| May 2022| 21 pages

COMPANY PROFILE -Urban Outfitters

Business Sector :Consumer Cyclical

Operating Geography :USA, North America, Global

About Urban Outfitters :

Urban Outfitters, Inc. (URBN) is a multibillion-dollar lifestyle retailer based in Philadelphia, Pennsylvania. It has operations in the United States, Sweden, the United Kingdom, France, Germany, Portugal, Ireland, Belgium, Canada, Italy, the Netherlands, Poland, and the United Arab Emirates. Urban Outfitters sells women's and men's fashion apparel, footwear, beauty and wellness products, accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes, to young adults. The company's wholesale division designs and manufactures much of the merchandise under multiple private labels. Richard Hayne, Judy Wicks, and Scott Belair founded the company as the retail store - Free People in 1970 as a project for a University of Pennsylvania entrepreneurship class. In 1976, it was renamed as Urban Outfitters. Within the Urban Outfitters, Inc. (URBN) portfolio of brands, which also includes Anthropologie, Free People, Terrain, BHLDN, and the Vetri Family restaurant group, there are multiple stores. In the fourth quarter of fiscal 2022, Urban Outfitters relied more on its digital channel to get customers the fashion apparel they wanted. In the same fiscal, Urban Outfitters added 56 new stores, including 29 Free People Group stores (including 18 FP Movement stores), 17 Urban Outfitters stores, nine Anthropologie Group stores, and one Menus & Venues restaurant.

Urban Outfitters USP lies in it being in the 55th position for World's Top Female-Friendly Companies 2021. Urban’s mission statement: “Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do.”

Urban Outfitters Revenue :


$ 3.98 billion - FY ending 31st January 2020 (y-o-y growth 0.8%)
$ 3.95 billion - FY ending 31st January 2019

Competitive Analysis of Urban Outfitters

SWOT
PESTLE
The SWOT analysis for Urban Outfitters Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Wide range of offerings catering to different consumer tastes
2. Established reputation and well-located stores
3. Loyalty programs to retain existing members and attract new customers
1. Reliance on third-party brands
2. Loss of in-store sales due to COVID-19
3. Suffered from supply chain disruptions in 2020
4. Delivery and logistics expenses are higher than competitors
OpportunitiesThreats
1. Opening more stores in emerging markets of Asia
2. Expand Menus and Venues segment to generate more revenue
3. Identify and adapt to new fashion trends ahead of competitors
1. Exchange rate fluctuations can raise costs
2. Highly competitive industry with frequent entry of new entrants
3. International expansion will raise operational and regulatory compliance costs
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Urban Outfitters

Strength

1. Wide range of offerings catering to different consumer tastes : Urban Outfitters has both retail and wholesale segments with the retail segment having different brands within itself. The Urban Outfitters flagship range targets young adults aged 18 to 28 through a unique range of trendy and expensive merchandise including clothing, electronics and beauty products. The Anthropologie group targets women ages 28 to 45. The Bhldn brand is under the Anthropologie group and sells wedding dresses and other items. The Free People division exclusively sells private label merchandise, and their newly opened Menus and Venues division focuses on dining and provides food and beverage options. Urban Outfitters stands out from other retail clothing stores because of their wide range of products that cater to every need. Their digital platforms are also robust and user-friendly, improving customer shopping experience even further.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

1. Reliance on third-party brands : Urban Outfitters mainly procures its merchandise from a combination of national and international third-party labels. Although they have a private label, in fiscal 2020, Free People (their private label offering), accounted for less than 12.5% of net sales of the Retail segment. This heavy reliance on third-party brands means that a large part of the profit is in buying the items at the manufacturers’ ask price and paying for logistics and transportation. In the case of natural disasters or political or economic turmoil, third-party providers may be unable to supply adequately and on time and this will affect Urban Outfitters and their sales. During the COVID-19 pandemic, there was delay in supplies and this led to lower inventories for Urban Outfitters Inc.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Urban Outfitters
  • Anthropologie
  • Free People
  • Menus and Venues
  • Nuuly
SWOT & PESTLE (combined)
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References used in Urban Outfitters SWOT & PESTLE Analysis Report

1. Annual Report of Urban Outfitters - https://urbanoutfittersinc.gcs-web.com/static-files/5404ac0c-c3c2-4f68-b589-6c0da6622f43
2. The consumer-data opportunity and the privacy imperative - https://www.mckinsey.com/business-functions/risk/our-insights/the-consumer-data-opportunity-and-the-privacy-imperative/
3. FY’22 Q1 RESULTS: Urban Outfitters - https://urbanoutfittersinc.gcs-web.com/static-files/000e2386-d27f-4ee0-8d8e-21dfcae4c0e1
4. United States-Mexico-Canada Agreement - https://ustr.gov/trade-agreements/free-trade-agreements/united-states-mexico-canada-agreement
5. Reuse + Renewal - https://www.urbn.com/making-an-impact/reuse-and-renewal

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Urban Outfitters SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2022). Urban Outfitters SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/urban-outfitters/ [Accessed 18 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Urban Outfitters SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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