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USAA SWOT and PESTLE Analysis

ID : 52675953| May 2023| 20 pages

COMPANY PROFILE -USAA

Business Sector :Banking and Financial Services

Operating Geography :USA, North America, Global

About USAA :

United Services Automobile Association, known as USAA, is a diversified financial firm dealing in banking, investing, and insurance particularly for those people and their families who are currently a part of the United States Military and for those who have served in the past. It is a mutual company. The company headquarters are located in San Antonio, Texas. It is the country’s fourth largest home insurance company and fifth largest auto insurance company. It has offices located in 21 places across the country. On the global platform, it has offices located in London, UK and Frankfurt, Germany.

The company operates through its subsidiaries, the USAA Life Insurance Company, the USAA Investment Management Company and the USAA Federal Savings Bank. USAA was founded in 1922 by a group of 25 military officials for getting mutual self-insurance as they were unable to buy insurance because of the nature of their job. Insurance companies rated them as a very high-risk group. The company operates primarily through direct marketing; contacting customers via the internet or through phone calls. The company currently has around 13 million members and employs approximately 35000 employees as per early 2022 records.

The company is known for their everlasting commitment to their customers and is always recognized for their outstanding services, financial strength and employee care. This is reflected through the mission statement of the company which reads, “To facilitate the financial security of its members, associates and their families by providing a full range of highly competitive financial products and services.”

USAA Revenue :


$ 25,388 million – for the financial year 2020-21 (y-o-y growth 5.1%)
$ 23,972 million – for the financial year 2019-20

Competitive Analysis of USAA

SWOT
PESTLE
The SWOT analysis of USAA is presented below:
Strengths
Weaknesses
1. Firmly established in a niche market
2. Technology innovations boosting performance
3. Accessible digital customer service during pandemic
4. Strong brand name and credit ratings
1. Limited scope of global growth
2. Slow growth rate as market gets saturated
3. Lack of effective social media marketing
Opportunities
Threats
1. Expansion through key partnerships and alliances
2. Grow membership audience via additional offerings
1. Breach of cyber security by phishing attacks
2. COVID-19 pandemic causes long-term uncertainty for US economy
3. Inflationary pressures in US economy
4. Rising interest rates may impact stock valuation
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of USAA

Strength

1. Firmly established in a niche market: USAA serves only the military families of United States which gives them a very big advantage. The Company restricts its products and services to the target group only. When it comes to brand awareness, the $155 billion insurance has beaten all its competitors. According to Raddon research, 83% customers of USAA get additional financial benefits. It was founded in the year 1922 by a group military personnel to insure each other’s cars. It has expanded into home and life insurance and mutual funds. As mentioned above the company only serves military families which gives the company a tremendous focus and lends it a great competitive advantage. Members who are the part of this company use a wide array of services such as credit cards, checking accounts and saving accounts. 2. Technology innovations boosting performance: USAA offers many services including a mix of insurance, financial management, mortgage, and auto loan and banking services, all through virtual networks such as mobile devices and web. Most of the centers of the company are nearer to the military bases which are regulated through remote access technology and videos in order to expand the business at minimum cost. Now USAA is employing advanced technologies to facilitate one to one video, web bandwidth agility, data analytics, contextual web marketing and voice automated response. The online banking sites looks more like an app and the company is attempting to make the mobile phones and tablets to be the banking channels in their own way. In 2020, USAA tested the use of aerial imagery and drones to inspect homes that have been damaged and streamline claims following the pandemic protocols and natural disasters. Using this technology, the company assisted in processing more than 273,000 catastrophe claims in 2020. This enabled members to repair their homes rapidly while ensuring their protection. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Brands :

  • United Services Automobile Association.
  • USAA Casualty Insurance Company.
  • USAA General Indemnity Company.
  • Garrison Property and Casualty Insurance Company.
  • USAA County Mutual Insurance Company.
  • USAA Limited.
  • USAA S. A.
  • USAA Insurance Agency.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in USAA SWOT & PESTLE Analysis Report

1. About USAA - Organization & Corporation | USAA - https://www.usaa.com/about/
2. 2020 USAA Report to Member PDF - https://content.usaa.com/mcontent/static_assets/Media/report-to-members-2020.pdf?cacheid=2827458110_p&_ga=2.129388494.312648709.1643288365-206400565.1643288365
3. Banking Customer Service | USAA - https://www.usaa.com/inet/wc/banking-service
4. Cyber Autopsy Series: Phishing Attack on Magellan Health :: Cyber Autopsy Series: Phishing Attack on Magellan Health :: GlobalSign GMO Internet, Inc. - https://www.globalsign.com/en/blog/cyber-autopsy-series-phishing-attack-magellan-health
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). USAA SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/usaa/ [Accessed 25 Feb, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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