COMPANY PROFILE -Valentino Fashion Group
Business Sector :Luxury Fashion
Operating Geography :Italy, Europe, Global
About Valentino Fashion Group :
The Valentino Fashion Group is a luxury fashion conglomerate based in Italy. Valentino Garavani and Giancarlo Giammetti established the Valentino Maison in 1960. The fashion firm owns Marzotto's former garment assets, which were spun off to shareholders in 2005 by the Italian fabric maker Marzotto. Valentino (including Valentino Garavani, Valentino Roma, and RED Valentino) and a licencing unit with brands Marlboro Classics and M Missoni, as well as its labels, Lebole, Oxon, Portrait, and a minority stake in US-brand Proenza Schouler, are divided into two businesses that offer clothing, accessories, and footwear for men and women. Valentino Garavani's fashion is represented through the Haute Couture and Prêt-à-Porter lines for women and men, as well as the Valentino Garavani accessories lines, which comprise shoes, purses, small leather items, eyewear, scarves, ties, and fragrances. The company has an aesthetic universe with 175 Valentino directly-operated boutiques and over 1500 points of sale in over 100 countries and it also operates an E-commerce website. Maison Valentino has announced that it will collaborate with the Camera Nazionale Della Moda Italiana (CNMI) to select a young guest designer to present on its Instagram platform each season. In January 2022, Valentino released its first conscious-driven sneaker. The latest versions use a combination of recycled and bio-based materials, with the latter serving as a substitute for leather made from viscose and polyurethane derived from corn polyols.
Valentino Fashion Group's USP is that it is the most popular luxury brands online. The mission statement of the Valentino Fashion Group reads, "creates an aesthetic of extraordinary modernity and beauty".
Valentino Fashion Group Revenue :
€ 1,023 million - FY ending 31st December 2021
€ 882 million - FY ending 31st December 2020
Competitive Analysis of Valentino Fashion Group
The SWOT analysis for Valentino is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. The diversified product portfolio of the brand
2. A steady increase in company’s sales
3. Strong global foothold with presence in over 100 countries
4. The growing popularity of Valentino in China
5. Strong celebrity endorsement increases sales.
| 1. Weaker market share compared to its rivals
2. Small target market due expensive product offerings affordable only for rich customers
|
| Opportunities | Threats |
1. Improving company revenue through emerging markets
2. Opportunity to expand into cosmetics for greater market share
3. Increased visibility by creating buzz with its new collection Resort 2022
4. Boosting online sales through digital channel
| 1. Rising Covid cases can affect company sales
2. Intense pressure due to competition from top global brands
3. Threats from counterfeit products of the brand available in the market
4. Rising labor costs in Europe can affect Valentino’s bottom-line
|
On purchase the Valentino Fashion Group SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed SWOT Analysis of Valentino Fashion Group
Strength
1. Diversified product portfolio of the brand: This global luxury brand based out of Milan, Italy, offers premium products across various categories. Valentino’s primary product offerings include belts, eyewear, handbags, leather goods, other accessories, male & female designer clothing. It also provides luxury gifts designed by Valentino Garavani for men and women. The company further diversified its brand portfolio by launching makeup products through Valentino beauty. This diversification strategy helps increase the company’s market share in the Luxury fashion market and boost the company’s revenue.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
1. Rising Covid cases can affect company sales: Rising Covid cases across Europe threaten company operations and revenue. As seen in 2020, the company revenue declined by 28 percent due to the Covid-19 impact, as consumer spending patterns and behavior changed during the pandemic. It had forced customers to shift their spending to essentials while cutting back on luxury goods. This directly affected company sales as Valentino’s product offering belonged to the premium luxury category. Even though the company was somewhat able to mitigate the damage through various initiatives that allowed them to engage its customer base, it could still not avoid it completely. Currently, the company has been able to recover to their pre covid level, however considering the rise in cases across the globe, the fourth wave of Covid can have disastrous consequences for the company.
The remaining section under "Threat" is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Valentino is presented below in a table followed by the detailed analysis report:
| Political | Economical |
1. Championing for the rights of LGBTQ community
2. Import duties on Luxury goods
| 1. Currency risks due to fluctuations in exchange rates
2. Threat to Valentino’s business due to economic recession in Europe
3. Lipstick effect due rising global inflation
|
| Social | Technological |
| 1. Change in consumer spending behaviour | 1. Improvement in digital channel to increase online sales
2. Blockchain technology to tackle counterfeit products in market
|
| Legal | Environmental |
1. Subject to various lawsuits
2. Trademark infringement case against Mario Valentino
| 1. Reduction in use of harmful chemical used for production
2. Rising opposition to use of fur in fashion by PETA
|
On purchase the Valentino Fashion Group SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed Pestle Analysis of Valentino Fashion Group
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
1. Change in consumer spending behavior: Soaring cases of covid-19 across the globe have resulted in uncertainty amongst the consumers, and various economies around the world feel its impact. Consumers reacted to this crisis by adapting to it and by changing their spending patterns. As the pandemic wreaks havoc, consumer spending has shifted from luxury goods to essentials. Price sensitivity and value for money have resulted in many customers switching brands. There is a drastic rise in people shopping online. Valentino should consider these factors while preparing its strategy.
The remaining section under "Social" is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- V.F.G. U.S.A. Inc.
- V.F.G. Canada Inc.
- Valentino Luxury Goods México S. de R.L. de C.V.
- Valentino Brasil Ltda.
- Valentino Trading Luxury Goods LLC
- Valentino Orient Holdco FZCO
- Valentino Orient Middle East FZCO
- Valentino UAE LLC
- Valentino Japan Limited
- Valentino Korea Co. Ltd
- Valentino Hong Kong Ltd
- Valentino (Beijing) Fashion Trading Company Limited
- Valentino Taiwan Co. Limited
- Valentino Fashion Macao Company Limited
- Valentino Singapore Pte. Ltd
- Valentino (Malaysia) Sdn. Bhd.
- Valentino Australia Pty Ltd
On purchase the Valentino Fashion Group SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Valentino Fashion Group Porter's Five Forces Analysis |
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| Valentino Fashion Group Value Chain Analysis |
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| Valentino Fashion Group Covid-19 Impact Analysis |
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| Valentino Fashion Group BCG Analysis |
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| Valentino Fashion Group Segmentation, Targeting and Positioning (STP) Analysis |
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| Valentino Fashion Group Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Valentino Fashion Group SWOT & PESTLE Analysis Report
1. Financials - https://fashionbi.com/brands/valentino/financials
2. Valentino 2021 sales rose 41%, listing not in fashion house's plans - CEO to paper - https://www.reuters.com/article/valentino-results-idUSL5N2VO0P0
3. How Valentino’s Double Eleven Strategy Excites a New Generation of Chinese Luxury Lovers - https://jingdaily.com/how-valentinos-double-eleven-strategy-excites-a-new-generation-of-chinese-luxury-lovers/
4. What to know about foreign exchange risk when going global - https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2015/06/foreign-exchange-risk-when-going-global.html
5. Valentino hires Visa executive to boost digital strategy - https://www.reuters.com/article/valentino-ecommerce-management-idUSL8N2JM3OE
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Valentino Fashion Group SWOT and PESTLE analysis has been conducted by Pratik Vora and reviewed by senior analysts from Barakaat Consulting.
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