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Valentino Fashion Group SWOT & PESTLE Analysis

ID : 521241753| Jun 2022| 19 pages

COMPANY PROFILE -Valentino Fashion Group

Business Sector :Luxury Fashion

Operating Geography :Italy, Europe, Global

About Valentino Fashion Group :

The Valentino Fashion Group is a luxury fashion conglomerate based in Italy. Valentino Garavani and Giancarlo Giammetti established the Valentino Maison in 1960. The fashion firm owns Marzotto's former garment assets, which were spun off to shareholders in 2005 by the Italian fabric maker Marzotto. Valentino (including Valentino Garavani, Valentino Roma, and RED Valentino) and a licencing unit with brands Marlboro Classics and M Missoni, as well as its labels, Lebole, Oxon, Portrait, and a minority stake in US-brand Proenza Schouler, are divided into two businesses that offer clothing, accessories, and footwear for men and women. Valentino Garavani's fashion is represented through the Haute Couture and Prêt-à-Porter lines for women and men, as well as the Valentino Garavani accessories lines, which comprise shoes, purses, small leather items, eyewear, scarves, ties, and fragrances. The company has an aesthetic universe with 175 Valentino directly-operated boutiques and over 1500 points of sale in over 100 countries and it also operates an E-commerce website. Maison Valentino has announced that it will collaborate with the Camera Nazionale Della Moda Italiana (CNMI) to select a young guest designer to present on its Instagram platform each season. In January 2022, Valentino released its first conscious-driven sneaker. The latest versions use a combination of recycled and bio-based materials, with the latter serving as a substitute for leather made from viscose and polyurethane derived from corn polyols.

Valentino Fashion Group's USP is that it is the most popular luxury brands online. The mission statement of the Valentino Fashion Group reads, "creates an aesthetic of extraordinary modernity and beauty".

Valentino Fashion Group Revenue :


€1,023 million - FY ending 31st December 2021
€882 million - FY ending 31st December 2020

Competitive Analysis of Valentino Fashion Group

SWOT
PESTLE
The SWOT analysis for Valentino is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. The diversified product portfolio of the brand
2. A steady increase in company’s sales
3. Strong global foothold with presence in over 100 countries
4. The growing popularity of Valentino in China
5. Strong celebrity endorsement increases sales.
1. Weaker market share compared to its rivals
2. Small target market due expensive product offerings affordable only for rich customers
OpportunitiesThreats
1. Improving company revenue through emerging markets
2. Opportunity to expand into cosmetics for greater market share
3. Increased visibility by creating buzz with its new collection Resort 2022
4. Boosting online sales through digital channel
1. Rising Covid cases can affect company sales
2. Intense pressure due to competition from top global brands
3. Threats from counterfeit products of the brand available in the market
4. Rising labor costs in Europe can affect Valentino’s bottom-line
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Valentino Fashion Group

Strength

1. Diversified product portfolio of the brand: This global luxury brand based out of Milan, Italy, offers premium products across various categories. Valentino’s primary product offerings include belts, eyewear, handbags, leather goods, other accessories, male & female designer clothing. It also provides luxury gifts designed by Valentino Garavani for men and women. The company further diversified its brand portfolio by launching makeup products through Valentino beauty. This diversification strategy helps increase the company’s market share in the Luxury fashion market and boost the company’s revenue.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Rising Covid cases can affect company sales: Rising Covid cases across Europe threaten company operations and revenue. As seen in 2020, the company revenue declined by 28 percent due to the Covid-19 impact, as consumer spending patterns and behavior changed during the pandemic. It had forced customers to shift their spending to essentials while cutting back on luxury goods. This directly affected company sales as Valentino’s product offering belonged to the premium luxury category. Even though the company was somewhat able to mitigate the damage through various initiatives that allowed them to engage its customer base, it could still not avoid it completely. Currently, the company has been able to recover to their pre covid level, however considering the rise in cases across the globe, the fourth wave of Covid can have disastrous consequences for the company.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Brands :

  • V.F.G. U.S.A. Inc.
  • V.F.G. Canada Inc.
  • Valentino Luxury Goods México S. de R.L. de C.V.
  • Valentino Brasil Ltda.
  • Valentino Trading Luxury Goods LLC
  • Valentino Orient Holdco FZCO
  • Valentino Orient Middle East FZCO
  • Valentino UAE LLC
  • Valentino Japan Limited
  • Valentino Korea Co. Ltd
  • Valentino Hong Kong Ltd
  • Valentino (Beijing) Fashion Trading Company Limited
  • Valentino Taiwan Co. Limited
  • Valentino Fashion Macao Company Limited
  • Valentino Singapore Pte. Ltd
  • Valentino (Malaysia) Sdn. Bhd.
  • Valentino Australia Pty Ltd
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Check Out Analysis of Other Relevant Companies

References used in Valentino Fashion Group SWOT & PESTLE Analysis Report

1. Financials - https://fashionbi.com/brands/valentino/financials
2. Valentino 2021 sales rose 41%, listing not in fashion house's plans - CEO to paper - https://www.reuters.com/article/valentino-results-idUSL5N2VO0P0
3. How Valentino’s Double Eleven Strategy Excites a New Generation of Chinese Luxury Lovers - https://jingdaily.com/how-valentinos-double-eleven-strategy-excites-a-new-generation-of-chinese-luxury-lovers/
4. What to know about foreign exchange risk when going global - https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2015/06/foreign-exchange-risk-when-going-global.html
5. Valentino hires Visa executive to boost digital strategy - https://www.reuters.com/article/valentino-ecommerce-management-idUSL8N2JM3OE
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Valentino Fashion Group SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/valentino/ [Accessed 25 Jun, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Valentino Fashion Group SWOT and PESTLE analysis has been conducted by Pratik Vora and reviewed by senior analysts from Barakaat Consulting.

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