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Verizon SWOT and PESTLE Analysis

ID : 52280053| May 2023| 17 pages

COMPANY PROFILE -Verizon

Business Sector :Telecommunications

Operating Geography :United States, North America, Global

About Verizon :

Verizon is an American multinational telecommunications conglomerate established in 1984 as a result of the demerger the Bell System. The company is based out of Manhattan, New York City, but is incorporated in Delaware. Verizon has a vast and reliable network across the United States and thus is able to provide premium network services which is also its USP. The company also offers telecom and related products and solutions such as Internet of things (IoT), Cable television, Digital television IPTV, Fixed-line Mobile Broadband, Digital Media and Telematics. With these technologies the company strives to achieve its mission statement of “humanability - to give humans the ability to do more in this world” and its vision of “future growth based on network leadership”. The company has an employee base of around 118,400 people as of early 2023. Verizon ranks #9 in World Benchmarking Alliance's 2023 Digital Inclusion Benchmark. It is also awarded as the ‘Most Reliable 5G Network’ by RootMetrics.

Verizon’s unique selling proposition and USP lies in being one of the leading providers of technology, communications, information and entertainment products. Verizon’s mission statement reads, “We deliver the promise of the digital world to our customers. We make their innovative lifestyles possible.

Verizon Revenue :


US$ 136.83 billion - FY ending 31st December 2022 (year-on-year growth of 2.4%)
US$ 133.61 billion - FY ending 31st December 2021

Competitive Analysis of Verizon

SWOT
PESTLE
Verizon Communications Inc along with its subsidiaries is one of the world’s leading providers of communications, information and entertainment products and services, digital media, the Internet of Things and broadband services through wireless and wireline network. Verizon is the second largest communication company after AT&T based on its revenue. The company's target segments are Mobile users, businesses and governmental agencies.
The SWOT analysis of Verizon Communications shows that the company has some outstanding strengths that contribute to achieving a sustainable growth in the telecom industry and some great opportunities that can be harnessed for further growth and expansion. The SWOT report further confers intelligence on the weaknesses and threats that the company confronts being in such a highly competitive environment.
Verizon's greatest strength is being the largest wireless carrier in the US, with the strongest market share in the wireless sector. The company offers outstanding innovative solutions. The telecom giant witnessed immense growth in 4G LTE network followed by which Verizon is an industry leader and pioneer in offering 5G Networks. Another key strength of the company is that it has distinct business units operating in various segments like wireless, wired, fiber network, high speed internet, enterprise solutions etc.
Apart from its unique business model and business segment, multiple factors like high brand equity, excellent margins, strong market share, great quality of service, loyal customer base, strong employee base etc., continue to strengthen the company.
The company faces trouble from its weaknesses like over dependency on the US market confining its sales, higher pricing compared to rival brands, competitive brands offering better subscription plans etc.
By using sensors in asphalt and roadside cameras Verizon is contributing in making cities much greener, as these sensors help in trimming traffic jam and reducing carbon emission. These types of projects have huge opportunities in countries outside the US too. Some of the other exceptional opportunities for Verizon are international expansion, growth in 5G Networks, internet of things, improvising and expanding services.
Telecom Industry is one of the highly competitive industry and Verizon faces threat and stringent competition from the world's largest communication company, AT&T and other rival brands. Other pertinent threats to telecom industry and largely to Verizon are security threat in network and information technology, threat from hackers leading to comprising of sensitive information etc.
The SWOT analysis for Verizon Communications is presented below in the SWOT Matrix followed by detailed analysis:
Strengths
Weaknesses
1. Largest mobile and wireless carrier in the United States
2. Owner and operator of one of the largest global fiber-optic networks
3. Consistent financial performance across the years
4. First US mobile carrier to launch a 5G network
5. Strong focus on 5G innovation and advanced technologies through incubations and partnerships
1. Late entry in unlimited data space
2. Higher price compared to other players
3. Huge debt will impact financials
Opportunities
Threats
1. Potential in emerging markets
2. Streaming deal with NFL to expand Verizon’s content offering
3. Leverage marketing platform and engage in inbound marketing:
4. Expansion of corporate services segment
5. Market opportunities by selling Yahoo and AOL to Apollo
1. Competition from established major content providers
2. Price pressure from industry peers

SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Verizon

Strength

1. Largest mobile and wireless carrier in the United States: Verizon is the largest mobile and wireless carrier in the United States with a strong market share and subscription base. Verizon’s market value is around $218 billion. As of early 2023, Verizon had just over 30.43% wireless subscriptions market share in the US. Its wireless subscription base in the US stood at 143 million as of early 2022. Verizon also ranked 10th on the 2022 Forbes Global 2000 list and first place amongst telecom companies. 2. Owner and operator of one of the largest global fiber-optic networks: Since has the world’s largest fiber-optic networks, and provides its services to business customers in over 180 countries. The global IP network of the company comprises of long-haul, metro and submarine assets that stretches over 1 million route miles and facilitates in international operations. As global business in gradually shifting to an “everything-as-a-service” model, Verizon has started to provide converged enterprise solutions which are securely delivered through its managed and professional services. Moreover, the company continuously implements packet optical transport technology to create a global network platform in order to fulfill the growing demands of the consumers. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.
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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The SWOT and PESTLE Analysis report of The Verizon Communications provides the following key benefits:
1. The SWOT and PESTLE analysis report of Verizon Communication presents an understanding of the complex internal and external factors affecting the brand and its operations.
2. The SWOT and PESTLE are the strategic tools that help to test waters for the telecom industry, particularly Verizon communications.
3. The SWOT report bestows an in-depth analysis of the internal factors like the strengths and weakness of Verizon and provides strategic intelligence on opportunities based on current trends in the telecom industry.
4. The external analysis of Verizon's macro environment highlights the pertinent threats, pricing pressures and the wars for capturing market share in the telecommunication industry.
5. The summary of strategic initiatives that were taken by Verizon to stay ahead of its peers and competitors and attain a competitive advantage.
6. The PESTLE analysis of the telecom industry helps to recognize the factors that impact the telecommunications market.
7. Employment of the PESTLE/ PESTEL/ STEEPL analysis for overall analysis of all external factors namely, political, economic, social, technological, legal and environmental and highlighting their outcome on the operation of Verizon.
8. An extensive view of the business model of Verizon Communications with further categorization and examination of key business segments and business case study.
9. Intelligence on Verizon’s mergers and acquisition, its subsidiaries, capital raising and equity, partnership and alliances that were subscribed by Verizon to achieve its milestones, business aims, and synergies.
10. A succinct summary of Verizon’s founders, its corporate headquarters and revenue jumps, followed by comprehensive company analysis to obtain company information, company profile, business model, marketing and growth strategy.
11. A glimpse of Verizon's USP or unique selling proposition, mission statement, and vision statement with exposure to Verizon's value proposition, key performance indicators, success factors, and core competencies.

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References used in Verizon SWOT & PESTLE Analysis Report

1. Verizon 2021 Annual Report on Form 10-K - https://www.verizon.com/about/sites/default/files/2021-Annual-Report-on-Form-10-K.pdf
2. Market share of wireless carriers in the US by subscriptions - https://www.statista.com/statistics/199359/market-share-of-wireless-carriers-in-the-us-by-subscriptions/
3. Forbes Global 2000 list - https://www.forbes.com/lists/global2000/?sh=6dcc0b085ac0
4. Verizon expands relief in Ukraine, additional countries - https://www.verizon.com/about/news/verizon-expands-relief-ukraine-additional-countries
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Verizon SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Verizon SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/verizon-communications/ [Accessed 21 May, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Verizon SWOT and PESTLE analysis has been conducted by Aditya Kranthi and reviewed by senior analysts from Barakaat Consulting.

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