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Verizon Communications SWOT & PESTLE Analysis

ID : 52280053| Mar 2020| 15 pages

COMPANY PROFILE -Verizon Communications

Business Sector :Telecommunications

Operating Geography :United States, North America

About Verizon Communications :

Verizon Communications is an American multinational telecommunications conglomerate established in 1984 as a result of the demerger the Bell System. The company is based out of Manhattan, New York City, but is incorporated in Delaware. On 30th June 2000, the U.S. business history witnessed one of the largest merger of Bell Atlantic Corp. and GTE Corp.; together these organizations emerged and thrived through decades of mergers, acquisitions, and divestitures. Today, Verizon communication is the second largest telecommunications company in the world, 'delivering the promise of the digital world' to millions of patrons every day. Verizon’s core competency is its quality of service and excellent coverage with strongest LTE network, that creates a competitive advantage for the company over its competitors.
In 2018 Verizon became a pioneer in launching the first 5G commercial service (5g broadband Internet). The company also launched the world’s first 5G data transmission on a smartphone over a commercial 3GPP 5G New Radio (NR) network. In 2019 Verizon launched the world’s first 5G Ultra Wideband Network and 5G Home in parts of Houston, Indianapolis, Los Angeles, and Sacramento. The Comapny is expected to expand broadband internet and 5G mobility service later this year.
2019 has been a year of achievements and recognition for Verizon. Verizon UP, Verizon's loyalty program was honored with five 2019 Loyalty360 awards. The company was named a 2019 Best Company for Multicultural Women and it ranked on 2019 Best for Vets Employers list.
Verizon has a vast and reliable network across the United States and thus is able to provide premium network services which is also its USP or Unique Selling Proposition. The company also offers telecom and related products and solutions such as Internet of things (IoT), Cable television, Digital television IPTV, Fixed-line Mobile Broadband, Digital Media and Telematics. Verizon Communications mission statement reads “humanability - to give humans the ability to do more in this world” and its vision statement reads “future growth based on network leadership”. The company has an employee base of around 152,000 people as of 2019.

Verizon Communications Revenue :


US$ 126.034 billion - FY ending 31st Dec 2017 (y-o-y growth of +0.04%)
US$ 125.980 billion - FY ending 31st Dec 2016

Competitive Analysis of Verizon Communications

SWOT
PESTLE
Verizon Communications Inc along with its subsidiaries is one of the world’s leading providers of communications, information and entertainment products and services, digital media, the Internet of Things and broadband services through wireless and wireline network. Verizon is the second largest communication company after AT&T based on its revenue. The company's target segments are Mobile users, businesses and governmental agencies.
The SWOT analysis of Verizon Communications shows that the company has some outstanding strengths that contribute to achieving a sustainable growth in the telecom industry and some great opportunities that can be harnessed for further growth and expansion. The SWOT report further confers intelligence on the weaknesses and threats that the company confronts being in such a highly competitive environment.
Verizon's greatest strength is being the largest wireless carrier in the US, with the strongest market share in the wireless sector. The company offers outstanding innovative solutions. The telecom giant witnessed immense growth in 4G LTE network followed by which Verizon is an industry leader and pioneer in offering 5G Networks. Another key strength of the company is that it has distinct business units operating in various segments like wireless, wired, fiber network, high speed internet, enterprise solutions etc.
Apart from its unique business model and business segment, multiple factors like high brand equity, excellent margins, strong market share, great quality of service, loyal customer base, strong employee base etc., continue to strengthen the company.
The company faces trouble from its weaknesses like over dependency on the US market confining its sales, higher pricing compared to rival brands, competitive brands offering better subscription plans etc.
By using sensors in asphalt and roadside cameras Verizon is contributing in making cities much greener, as these sensors help in trimming traffic jam and reducing carbon emission. These types of projects have huge opportunities in countries outside the US too. Some of the other exceptional opportunities for Verizon are international expansion, growth in 5G Networks, internet of things, improvising and expanding services.
Telecom Industry is one of the highly competitive industry and Verizon faces threat and stringent competition from the world's largest communication company, AT&T and other rival brands. Other pertinent threats to telecom industry and largely to Verizon are security threat in network and information technology, threat from hackers leading to comprising of sensitive information etc.
The SWOT analysis for Verizon Communications is presented below in the SWOT Matrix followed by detailed analysis:
Strengths
Weaknesses
1. Good Financial Performance
2. Complementary Ad Technologies, Potential Cost Synergies
1. Late entry in unlimited data space
2. Less emphasis on R&D and innovation
3. Higher price compared to other players
4. User inconvenience
Opportunities
Threats
1. Potential in Emerging Markets
2. Diversify
3. Marketing Platform
4. Inbound marketing
5. Corporate Services
1. Established major content providers
2. Price pressure from industry
3. Cannibalization due to VOIP
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Detailed SWOT Analysis of Verizon Communications

 

Strength

1. Largest mobile and wireless carrier in the United States: Verizon is the largest mobile and wireless carrier in the United States with a strong market share and subscription base. As of June 2017, Verizon help 35.74% mobile market share in the US. Its wireless subscription base in the US stood at 145.74 million as of Dec 2016, which is a whopping 10 million more than rival AT&T and almost double that of T-Mobile US. Verizon also top the 2017 Forbes Global 2000 list of the world’s largest telecom companies.

2. Consistent financial performance: Verizon showed good financial performance with revenue of $126 billion for FY17. The company’s performance has been consistent over the years and has provided healthy shareholder returns with $9.5 billion in dividends paid in 2017. The acquisition of AOL will help Verizon gain financial advantage and help suppress the negative income faced by Yahoo. Together, the three companies under one umbrella can obtain good profits.

3. Complementary ad technologies and potential cost synergies: Verizon’s 2015 acquisition of AOL has enables it to access a strong programmatic and video advertising platform. With the acquisition of yahoo in 2017, Verizon can now venture into the search engine and native advertising market. Digital advertising is a fast growing market with high margins on offer. This strategic combination gives Verizon a broad spectrum of advertising technology assets ranging from programmatic video and display to native advertising and search.

Weakness

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Opportunity

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Threat

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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The SWOT and PESTLE Analysis report of The Verizon Communications provides the following key benefits:
1. The SWOT and PESTLE analysis report of Verizon Communication presents an understanding of the complex internal and external factors affecting the brand and its operations.
2. The SWOT and PESTLE are the strategic tools that help to test waters for the telecom industry, particularly Verizon communications.
3. The SWOT report bestows an in-depth analysis of the internal factors like the strengths and weakness of Verizon and provides strategic intelligence on opportunities based on current trends in the telecom industry.
4. The external analysis of Verizon's macro environment highlights the pertinent threats, pricing pressures and the wars for capturing market share in the telecommunication industry.
5. The summary of strategic initiatives that were taken by Verizon to stay ahead of its peers and competitors and attain a competitive advantage.
6. The PESTLE analysis of the telecom industry helps to recognize the factors that impact the telecommunications market.
7. Employment of the PESTLE/ PESTEL/ STEEPL analysis for overall analysis of all external factors namely, political, economic, social, technological, legal and environmental and highlighting their outcome on the operation of Verizon.
8. An extensive view of the business model of Verizon Communications with further categorization and examination of key business segments and business case study.
9. Intelligence on Verizon’s mergers and acquisition, its subsidiaries, capital raising and equity, partnership and alliances that were subscribed by Verizon to achieve its milestones, business aims, and synergies.
10. A succinct summary of Verizon’s founders, its corporate headquarters and revenue jumps, followed by comprehensive company analysis to obtain company information, company profile, business model, marketing and growth strategy.
11. A glimpse of Verizon's USP or unique selling proposition, mission statement, and vision statement with exposure to Verizon's value proposition, key performance indicators, success factors, and core competencies.
References used in Verizon Communications Analysis Report

1. Verizon Annual Report 2018 - https://www.verizon.com/about/sites/default/files/2018-Verizon-Annual-Report.pdf

2. Verizon Annual Report 2017 -https://www.verizon.com/about/sites/default/files/annual_reports/2017/index.html

3. Verizon company profile - https://in.reuters.com/finance/stocks/company-profile/VZ.N

4. Verizon ends 2019 with highest 4Q wireless adds in six years, increased cash flow and revenue growth - https://www.verizon.com/about/news/verizon-ends-2019-highest-4q-wireless-adds-six-years-increased-cash-flow-and-revenue-growth

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Verizon Communications SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Verizon Communications SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/verizon-communications/ [Accessed 03 Apr, 2020].

In-text: (SWOT & PESTLE.com, 2020)

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Verizon Communications SWOT and PESTLE analysis has been conducted by Aditya Kranthi and reviewed by senior analysts from Barakaat Consulting.

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Verizon Communications SWOT & PESTLE Analysis
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