Vertu Motors plc SWOT and PESTLE Analysis
ID : 521406653| Feb 2023| 21 pages
COMPANY PROFILE -Vertu Motors plc
Business Sector :Automobile Dealership
Operating Geography :United Kingdom, Europe, Global
About Vertu Motors plc :
The UK's Vertu Motors plc is a retailer of automobiles which was founded in 2006. The company runs franchised auto dealerships that provide new, used, and commercial vehicles with sales, service parts, and Bodyshop facilities. Many of the firm's dealerships are run under the Bristol Street Motors name. Additionally, it runs a variety of franchise dealerships, including those for Mercedes-Benz, Jaguar, Land Rover, Volkswagen, and Audi. The business offers a variety of goods, including fleet vehicles, fleet vehicles, new and used automobiles, vans, trucks, motorbikes, and parts and accessories. Furthermore, it focuses on selling auto wiper blades and related items online. Among its brands are Ace Parts, Car Credit Assured, Macklin Motors, Vertu Motors, Vansdirect, and What Car? Leasing, Vertu Lease Cars, and Bristol Street Motors. In November 2022, Vertu Motors has become the UK’s largest BMW Motorrad motorcycle retailer acquisition of two Yorkshire dealerships from Saltaire Motor Company.
The unique selling proposition of Vertu Motors is that it is a member of one of the biggest automotive retailer groups in the UK, offering a thorough and welcoming motability service to a significant customer base. The mission statement of Vertu Motors reads, "To deliver an outstanding customer motoring experience through honesty and trust".
Vertu Motors plc Revenue :
£3,615.1 million - FY ending 28th February 2022 (y-o-y growth 41.89%)
£2,547.7 million - FY ending 28th February 2021
Competitive Analysis of Vertu Motors plc
SWOT
PESTLE
The SWOT analysis for Vertu Motors plc is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
| 1. First retailer in UK to offer full online retailing of used cars. 2. Diverse portfolio consisting of world-renowned brands. 3. Strong performance across all financial parameters. 4. Strong focus on digitization. 5. Growth in ancillary business. 6. Strong brand partnerships bolstering growth. | 1. Difficulty in getting new and used vehicles may slow growth |
| Opportunities | Threats |
| 1. Strong demand revival in the used vehicles segment 2. Focus on acquisitions to drive business expansion | 1. Rise in taxation in the UK. 2. Risks of fluctuations in exchange rates. 3. Unavailability of credit and financing. 4. Ending of the plug-in car grant in the UK. 5. Soaring cost of energy impacting business |
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Detailed SWOT Analysis of Vertu Motors plc
Strength
1. First retailer in UK to offer full online retailing of used cars: Vertu Motors was the first retailer in the United Kingdom to offer full online retailing of used cars and remains at the forefront of the online retail space. They aim at providing customers with increasing innovative ways to purchase and interact online. A new sub-brand ‘Click2Drive’ was launched in October 2021 supported by TV advertising campaigns under the Bristol Street Motors umbrella. The comprehensive omnichannel Click2Drive offering is now available across the main three Group brand websites, Bristol Street Motors, Vertu Motors, and Macklin Motors. At the same time as the ‘Click2Drive’ brand launch, the Group’s also enhanced its online retailing capabilities by the launch of a ‘concierge’ service, aiding customers who may need help with their online vehicle purchases. Also, a migration of the infrastructure running the Group’s websites and intranet applications from physical data centers to the Amazon Web Services (AWS) cloud was completed in January 2022, which led to a significant increase in the group’s overall Google insight score.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
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Threat
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Jardine Motors Group
- Peter Vardy
- Pendragon PLC
- Lookers PLC
- Swansway
Major Brands :
- Bristol Street Motors
- Macklin Motors
- Vertu Motors
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Vertu Motors plc SWOT & PESTLE Analysis Report
1. Annual Report - https://www.vertumotors.com/custom/105770.pdf
2. About Us - https://www.vertumotors.com/about-us/
3. UK political resignations: the current uncertainty could affect the economy for nearly two years - https://theconversation.com/uk-political-resignations-the-current-uncertainty-could-affect-the-economy-for-nearly-two-years-186610
4. Bank of England launches biggest interest rate hike in 27 years, predicts lengthy recession - https://www.cnbc.com/2022/08/04/bank-of-england-launches-biggest-interest-rate-hike-in-27-years.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Vertu Motors plc SWOT and PESTLE analysis has been conducted by Uttiya Majumder and reviewed by senior analysts from Barakaat Consulting.
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Vertu Motors plc SWOT and PESTLE Analysis
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