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VF Corporation SWOT & PESTLE Analysis

ID : 52719753| Jun 2020| 15 pages


Business Sector :Apparel and footwear

Operating Geography :USA, North America, Global

About VF Corporation :

VF Corporation was set up in 1899 as the Reading Glove and Mitten Manufacturing Company by John Barbey and a group of investors. After a series of name changes, the company became VF Corporation in the 1960s. Headquartered in Denver, USA, the company is an apparel and footwear company with products being diversified according to the categories of Outdoor, Active and Work. The company employs more than 75,000 employees across the world as of early 2020. It connects consumers to the experiences, activities and lifestyles that they cherish.
In 2018, VF Corporation divided itself into two with its jeans and VF Outlet stores becoming part of the new company Kontoor Brands. After this spin off, VF Corporation is seen to continue only with its sports apparel and footwear businesses.
VF Corporation’s purpose is to power the movements of active and sustainable lifestyles for the betterment of the planet and the people. The guiding principles are: integrity, courage, curiosity, empathy and perseverance.

VF Corporation Revenue :

The company earlier used to report financials as on December of the year. Recently it began to report as on March. Hence, they have reported financials as on December 2017, then after changing the reporting system they have reported 3 months financials of January, February and March 2018. After that they have reported financials between March 2018 and March 2019.
$13.8 billion - FY March 2018 - March 2019 (y-o-y growth 12%)
$3 billion - January 2018 – March 2018
$11.8 billion - FY ending December 2017
$11 billion - FY ending December 2016

Competitive Analysis of VF Corporation

The SWOT analysis of VF Corporation is presented below:
1. Diverse products sold across the world through multiple channels
2. Strong centralized global supply chain
3. Industry leadership in the use of natural and sustainable performance materials
4. Innovations driving advancements in core capabilities
5. Strong and evolving workplace culture that aligns with the company’s business strategy
6. Strong compliance and ethics program
1. Dependency on a small number of high revenue customers
1. Strategic moves and transformation for a successful future
2. Repositioning of the company’s work segment portfolio
3. Increasing focus on Asia, particularly the Chinese market
1. Decline in consumer spending during economic downturns
2. High competition in the apparel and footwear industries
3. Increasing pressure on margins
4. Impact of abnormal weather conditions
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Detailed SWOT Analysis of VF Corporation



1. Diverse products sold across the world through multiple channels: The diverse portfolio of VF meets the needs of different kinds of consumers across lifestyles and activities. This ability to connect with diverse consumers provides a platform for sustainable long-term growth of the company. The diversification of VF is across brands, distribution channels, product categories, consumer demographics and geographies. The company owns brands across categories of footwear, backpack, outerwear, luggage apparel and accessories. The products are marketed to consumers through various wholesale means like specialty stores, national chains, department stores, independently-operated partnership stores, mass merchants and strategic digital partners. The products are also marketed through various direct-to-consumer channels like concession retail stores, VF-operated stores and brand e-commerce sites.

2. Strong centralized global supply chain: The company has a strong centralized global supply chain system for production, procurement and delivery of products. VF has developed an excellent capability of managing the different complexities associated with a global supply chain, which is made possible by a network of information systems for forecasting, order management, product development and warehouse management. The products are obtained from various facilities, including 19 VF-operated manufacturing facilities and 700 independent contractor manufacturing facilities in 60 countries. There are 1,551 retail stores and 40 distribution centers across the world.

3. Industry leadership in the use of natural and sustainable performance materials: VF corporation has quickly grown to be the industry leader in advancing the use of natural and sustainable performance materials. The acquisition of the Icebreaker brand was a significant step in that direction. This was VF’s first purpose-led acquisition. The company is aligning its purpose commitment with Global Business Strategy and innovation agenda for prioritizing and accelerating more such acquisitions. The Icebreaker acquisition complemented VF’s Smartwool brand. Both these brands have made VF a global leader in natural fiber and Merino wool categories.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


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Major Competitors :

Major Brands :

  • Jansport
  • Eastpak
  • Eagle Creek
  • VF Solutions
  • Terra
  • Red Kap
  • Kipling
  • Nagapijri
  • Kodiak
  • Horace Small
  • Bulwark Protection
  • Smartwool
  • Icebreaker
  • Altra
  • Dickies
  • Timberland
  • The North Face
  • Vans
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Check Out Analysis of Other Relevant Companies

References used in VF Corporation Analysis Report

1. VF Corporation Annual report 2020 -

2. VF Corporation Annual report 2019 -

3. VF Corporation's total revenues worldwide from 2005 to 2019 -

4. VF Corporation company profile -

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VF Corporation SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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