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Virgin Galactic SWOT & PESTLE Analysis

ID : 52986653| Jun 2021| 18 pages

COMPANY PROFILE -Virgin Galactic

Business Sector :Commercial Spacecraft

Operating Geography :United States, North America

About Virgin Galactic :

Virgin Galactic is a spaceflight firm based in Las Cruces, United States that is part of the Virgin Group. It develops commercial spacecraft to provide space travellers with suborbital spaceflights. Virgin Galactic's suborbital aircraft is launched from beneath White Knight Two, a carrier plane. Sir Richard Branson, a British entrepreneur who previously formed the Virgin Group and the Virgin Atlantic airline, established the Virgin Galactic in 2004. The top management team at Virgin Galactic is on the road to frequent commercial spaceflight, developing next-generation vehicles and investigating new possibilities. Virgin Galactic's outreach programme, Galactic Unite, aims to inspire good change in young people by channelling its collective energy and resources, ensuring that future generations are prepared to apply a space perspective to Earth's most pressing problems. On June 3, 2021, Virgin Galactic announced a new contract to carry Kellie Gerardi, an IIAS researcher, on a specialised research flight, during which Kellie will perform experiments and test innovative healthcare technology while in space.
Virgin Galactic's Unique Selling Point or USP lies in it being the world's first commercial spaceline and a vertically integrated aerospace firm. Virgin Galactic's mission statement reads, "To be the spaceline for Earth – means we focus on using space for a good while delivering an unparalleled customer experience".

Virgin Galactic Revenue :


$0.238 million - FY ending 31st December 2020 (y-o-y reduction 92.5% )
$3.781 million - FY ending 31st December 2019

Competitive Analysis of Virgin Galactic

SWOT
PESTLE
The SWOT analysis for Virgin Galactic is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Broad distribution and reach
2. Strong product portfolio of leading mobile gaming franchises
3. Strategic partnerships and acquisitions
4. Digital revenue streams more recurring and providing relatively higher profit margins
5. Skilled labour force and recognized for positive work culture
1. High dependence on a few products
2. Reliance on third-party platforms
3. Seasonality in sale increases risk
OpportunitiesThreats
1. Designing supersonic jets will help in securing that market.
2. Market for commercial human spaceflight is fairly new and untapped.
3. Completion of 3rd voyage to the edge of space is another step in getting an operator’s license from FAA.
1. Covid 19 pandemic and protocols continue to cause delays in operations
2. Increasing ticket prices may reduce competitive advantage.
3. Virgin Atlantic’s cash-strapped position could affect Virgin Galactic.
4. The spaceflight market is intensely regulated.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Virgin Galactic

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Designing supersonic jets will help in securing market: Other than commercial human spaceflight, Virgin Galactic also has a presence in the high-speed commercial aircraft market. In 2020, The Spaceship Company (fully owned subsidiary of Virgin Galactic) signed a Memorandum of Understanding with Rolls-Royce to collaborate in designing and developing engine propulsion technology for high-speed commercial aircraft. Rolls-Royce is a market leader and powers the only civil-certified commercial aircraft capable of supersonic flight. The aircraft design aims to help lead the way toward use of state-of-the-art sustainable aviation fuel. Previously, NASA had signed a Space Act Agreement with Virgin Galactic to collaborate on high-speed technologies. The market for supersonic aircraft is still at development stages and Virgin Galactic has an edge due to its expertise in high-speed aircraft combined with Virgin Atlantic’s commercial aircraft experience

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

1. Covid 19 pandemic and protocols continue to cause delays in operations: Due to Covid-19, Virgin Galactic initially reduced and then suspended operations in California and Spaceport America, New Mexico. One third of their workforce was unable to perform their duties from home. Even after on-site work resumed to some extent, strict social distancing protocols had to be followed which led to additional costs. The pandemic adversely affected operations and is expected to further delay the completion of spaceflights and subsequent spaceflight tests. Since countries may continue to maintain or reimpose closed borders, the effect of the pandemic cannot be accounted for fully. Moreover, the pandemic has negatively impacted Virgin’s commercial aircraft segment as well, so the spillover effect at Virgin Galactic may impede operations at hand.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Boeing
  • Blue Origin
  • SpaceX
  • Space Adventures
  • Firefly Aerospace

Major Brands :

  • The SpaceShip Company (Subsidiary)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Virgin Galactic SWOT & PESTLE Analysis Report

1. Who We Are - Virgin Galactic - https://www.virgingalactic.com/who-we-are/

2. Form 10K/A 2020 - https://d18rn0p25nwr6d.cloudfront.net/CIK-0001706946/70cca809-abc5-418c-9196-416b2618191a.pdf

3. Virgin Galactic delays space tourism flights to early 2022 - https://www.engadget.com/virgin-galactic-delays-space-tourism-flights-2022-140906661.html

4. VIRGIN GALACTIC’S LONG ROAD TO COMMERCIAL SPACEFLIGHT - https://hackaday.com/2021/06/01/virgin-galactics-long-road-to-commercial-spaceflight/

5. Virgin Galactic completes first human spaceflight from spaceport America, New Mexico - https://www.virgingalactic.com/articles/virgin-galactic-completes-first-human-spaceflight-from-spaceport-america-new-mexico/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Virgin Galactic SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Virgin Galactic SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/virgin-galactic/ [Accessed 23 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Virgin Galactic SWOT and PESTLE analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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