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Visteon SWOT & PESTLE Analysis

ID : 52514253| Mar 2019| 15 pages


Business Sector :Automobile

Operating Geography :USA, North America, Global

About Visteon :

Visteon Corporation is a leading techno-giant that designs, engineers and manufactures innovative cockpit electronics products and connected car solutions for the globe’s car manufacturers from entry to luxury levels. The Company was incorporated in Delaware in January 2000 as a wholly owned subsidiary of Ford Motor Company. Visteon divorced with Ford in June 2000 when all of the Company’s common stock was distributed by Ford to its shareholders. It emerged from bankruptcy in 2010, and in 2012 implemented a comprehensive shareholder value creation plan. This technology Company is the leading provider of instrument clusters, head-up displays, information displays, infotainment, audio systems, SmartCore™ cockpit domain controllers, vehicle connectivity and the DriveCore™ autonomous driving platform. Visteon also manufactures and distributes embedded multimedia and smartphone connectivity software solutions to the global automotive industry. Headquartered in Van Buren Township, Michigan, Visteon is run by 10,000 employees at more than 40 facilities in 18 countries as of 2019.
Visteon’s vision statement reads “A top-three cockpit electronics player delivering a rich, connected cockpit experience for every car from luxury to entry.” Visteon Corp. USP or unique selling proposition lies in being an industry leader in the design, manufacture and sale of vehicle cockpit electronics products and connected car solutions.

Visteon Revenue :

$3.146 billion – FY ending 31st Dec 2017 (y-o-y growth negative)
$3.161 billion – FY ending 31st Dec 2016

Competitive Analysis of Visteon

The SWOT analysis for Visteon Corporation is presented below:
1. Leading supplier of cockpit electronics and autonomous driving systems
2. Broad and diversified customer base
3. Strong growth in new business areas alongside diversified growth of new business
4. Dominant player in Chinese markets
5. Continued strong order book
1. Dependency on three major customers
2. Cyclical automotive production and exposure to auto manufacturers
3. Complex organizational structure
1. Strongly positioned to capitalize in the evolving automotive industry environment
2. Transformation from digital to autonomous
3. Increasing regulations on safety and security
1. US-China trade war may impact Chinese business
2. Competitive environment has further intensified
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Detailed SWOT Analysis of Visteon



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1. Strongly positioned to capitalize in the evolving automotive industry environment: The concurrent automotive technology trends like electric cars, autonomous and hybrid vehicles are opening up avenues for OEM investments in new EV platforms and calling for advanced electrical architecture which increases pace of digital cockpits. For autonomous vehicles too, there is increased interest at OEMs in Level 3 ADAS (advanced driver assistance systems) and Level 3 systems require centralized computing power. Futuristic trends require electric vehicles to be connected, low weight, low on power consumption and are equipped with digital cockpits. Visteon is having platforms in place, like “smartcare” for ECU consolidation, “phoenix” for Display Audio, “dicore” for Digital Cluster and “drivercore” for autonomous driving to support these macro trends which are rapidly gaining traction.

2. Transformation from digital to autonomous: Visteon being an established global leader in cockpit electronics technologies is well geared to provide solutions as the industry embraces autonomous vehicles. The market for digital transformation of mobility is maturing rapidly. The Company's approach to autonomous driving is to feature fail-safe centralized domain hardware, designed for algorithmic developers, and to apply artificial intelligence for object detection and other functions. Visteon is working on a level 3/4 secure autonomous driving domain controller platform with an open framework based on neural networks. Level 3+ system requirements include systems with environmental monitoring radar, camera and LiDAR sensors, and late fusion of sensor data, scalable centralized computing and machine learning algorithms. The American technology behemoth is adopting a disciplined approach to progress autonomous technology via collaborations with key partners, customer partnerships and strategic investments. The potential impact of autonomous vehicles will be revolutionary and the show will be run by a range of technologies to perform the entire dynamic driving task which presents a great opportunity for Companies like Visteon.

3. Increasing regulations on safety and security: Governments of various countries continue to raise safety standards for mobility. Nations are investing regulatory efforts on safer transportation. In line with this, OEMs are working to enhance occupant and pedestrian safety by equipping the vehicles with more safety-oriented technology. To top it up, in-vehicle connectivity has hiked the necessity for robust cyber-security systems to protect data, applications and associated infrastructure. Security features are in parallel improving with advances in sensors and silicon. This is indeed a great opportunity for companies like Visteon to respond to these increasing and advanced safety needs and work towards enabling the security/safety initiatives of their customers including the development of new technologies.


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Visteon SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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