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Vivendi SA SWOT & PESTLE Analysis

ID : 52219153| Sep 2018

COMPANY PROFILE -Vivendi SA

Business Sector :Media and Entertainment

Operating Geography :Europe, France, Global

About Vivendi SA :

Vivendi SA, a global integrated industrial group in media and content is headquartered in Paris, France. Vivendi’s business model is based on talent discovery, production and distribution of original, quality, musical, cinematographic and audio visual content. It has over 20,000 employees globally as of 2017.

Vivendi SA Revenue :


€ 12.444 billion - FY ending 31st Dec, 2017 ( y-o-y growth 15%)
€ 10.819 billion - FY ending 31st Dec, 2016

Competitive Analysis of Vivendi SA

SWOT
PESTLE
The SWOT analysis for Vivendi SA is presented below:
Strengths
Weaknesses
1. Homogeneous economic organization and integrated business segments
2. Production of original content and quality services
3. Sustainable and strong financial position
1. High dependency on performance of alliance partners and customer res
2. Unwanted third party software or hardware failure
Opportunities
Threats
1. Increase in international distribution of content
2. Quick adoption of new technologies
3. Partnership with telecom operators to reach out larger audiences
4. Discovering and bolstering new talent for ongoing development
1. Intense competition from existing players and new entrants
2. Piracy practices and illegal downloading and streaming
3. Security service platforms, Information system and other operational infrastructure
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Detailed SWOT Analysis of Vivendi SA

Strengths

1) Homogeneous economic organization and integrated business segments: Vivendi has well defined integrated business segments across mass media segments. The Universal Music Group has a Strong position as a world leader in music industry having the largest catalogue with prestigious labels like Polydor and Blue Note etc. It offers music platform as a Universal Music Publishing Group. Canal+ group is the leading audio-visual media group with presence in France, Poland, Vietnam and Africa and Dailymotion is one of the world’s largest video host, aggregator and provider of broadcasting services through global platform. Vivendi Village is a supplementary services and offerings through Vivendi ticketing in UK, USA, and France, MyBestPro giving expert advices, Watchever providing subscription streaming service and Radionomy producing digital audios. Gameloft is global leader in mobile video games, with 2 million games downloaded per day.

2) Production of original content and quality services: Vivendi relies on its in-house production capabilities to develop and produce original content without being dependent on any third party producer. The content ranges across the rich diversity of cultures, ideas and artistic expressions. It has a global pool of employees, artists, authors, creators, journalists, technicians, developers and designers who talent and skills are leveraged. Vinvendi has invested in various content production companies like Banijay Group, Mars Films, Guilty Party, Studio+, Bambu Producciones and IRoko.

3) Sustainable and strong financial position: Strategic investment policy, transparent financial communication policy, centralized insurance coverage makes Vivendi’s finances very strong and sustainable. Vivendi’s 2016 revenues amounted to €10,819 million and profit stood at €1,256 million (or €0.99 per share). It has a strong and consistent track record of profitability and dividend pay-out over the last six years. The company forecasts it 2017 revenues to increase by 5% and EBITA by 25% due to the various restricting and investment initiatives undertaken.

Weaknesses

Available in the complete report

Opportunities

Available in the complete report

Threats

1) Intense competition from existing players and new entrants: Vivendi’s businesses face intense competition from existing companies, or new entrants in the relevant markets which will lead to a loss in market share. This competition is exerting substantial pressure on Vivendi to supply quality services and innovative offers at reasonable prices. Arrival of new national and international competitors has been created severe threat for Canal+ channels in France in past few years. This demands for major transformational plans to sustain company’s long term position. In France, Vivendi is embroiled in price wars with rivals such as Bouygues Telecom and France Telecom and also faces the onslaught from the entry of new mobile player, Iliad.

2) Piracy practices and illegal downloading and streaming: Vivendi faces challenges in protecting copyrights and artists against unauthorized digital or physical distribution. Piracy and counterfeiting practices are a threat to the company’s business development model by encouraging un-paid consumption of music and movies. Illegal downloading and streaming from the Internet also disrupts sales revenue growth of a company.

3) Security service platforms, Information system and other operational infrastructure: Vivendi businesses are highly vulnerable to safety and security problems of transmitted content and personal data over digital platforms. It has to ensure safeguard of transmitted personal data, the leakage of which can cause substantial financial and reputational damage to the company.

Vivendi SA SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

References

1) Vivendi 2016 Annual Report: https://www.vivendi.com/wp-content/uploads/2017/03/20170331_VIV_DDR_2016_EN.pdf

2) Vivendi Investor Presentation 2016: https://www.vivendi.com/wp-content/uploads/2016/07/201606_BofAML_presentation.pdf

3) Vivendi First Quarter 2017 Results: https://www.vivendi.com/wp-content/uploads/2016/07/201606_BofAML_presentation.pdf

4) Call of Duty helps Vivendi advance despite weakness in French sector: https://www.independent.co.uk/news/business/news/call-of-duty-helps-vivendi-advance-despite-weakness-in-french-sector-2347155.html

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In-text: (SWOT & PESTLE.com, 2020)

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