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Vivendi SA SWOT & PESTLE Analysis

Last Updated : 12 Jun, 2017

OVERVIEW

Name of the Company: Vivendi SA

Business Sector: Media and Entertainment

Operating Geography: Europe, France, Global

About the Company: Vivendi SA, a global integrated industrial group in media and content is headquartered in Paris, France. Vivendi’s business model is based on talent discovery, production and distribution of original, quality, musical, cinematographic and audio visual content. It has over 20,000 employees globally as of 2017.

Revenue: € 10.819 billion (FY ending 31st Dec, 2016)

SWOT & PESTLE Analysis

The SWOT analysis for Vivendi SA is presented below:
Strengths
Weaknesses
1. Homogeneous economic organization and integrated business segments
2. Production of original content and quality services
3. Sustainable and strong financial position
1. High dependency on performance of alliance partners and customer res
2. Unwanted third party software or hardware failure
Opportunities
Threats
1. Increase in international distribution of content
2. Quick adoption of new technologies
3. Partnership with telecom operators to reach out larger audiences
4. Discovering and bolstering new talent for ongoing development
1. Intense competition from existing players and new entrants
2. Piracy practices and illegal downloading and streaming
3. Security service platforms, Information system and other operational infrastructure
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Strengths

1) Homogeneous economic organization and integrated business segments: Vivendi has well defined integrated business segments across mass media segments. The Universal Music Group has a Strong position as a world leader in music industry having the largest catalogue with prestigious labels like Polydor and Blue Note etc. It offers music platform as a Universal Music Publishing Group. Canal+ group is the leading audio-visual media group with presence in France, Poland, Vietnam and Africa and Dailymotion is one of the world’s largest video host, aggregator and provider of broadcasting services through global platform. Vivendi Village is a supplementary services and offerings through Vivendi ticketing in UK, USA, and France, MyBestPro giving expert advices, Watchever providing subscription streaming service and Radionomy producing digital audios. Gameloft is global leader in mobile video games, with 2 million games downloaded per day.

2) Production of original content and quality services: Vivendi relies on its in-house production capabilities to develop and produce original content without being dependent on any third party producer. The content ranges across the rich diversity of cultures, ideas and artistic expressions. It has a global pool of employees, artists, authors, creators, journalists, technicians, developers and designers who talent and skills are leveraged. Vinvendi has invested in various content production companies like Banijay Group, Mars Films, Guilty Party, Studio+, Bambu Producciones and IRoko.

3) Sustainable and strong financial position: Strategic investment policy, transparent financial communication policy, centralized insurance coverage makes Vivendi’s finances very strong and sustainable. Vivendi’s 2016 revenues amounted to €10,819 million and profit stood at €1,256 million (or €0.99 per share). It has a strong and consistent track record of profitability and dividend pay-out over the last six years. The company forecasts it 2017 revenues to increase by 5% and EBITA by 25% due to the various restricting and investment initiatives undertaken.

Weaknesses

1) High dependency on performance of alliance partners and customer response: Significant proportion of Vivendi’s revenue is dependent on commercial success of content produced and distributed not only by them but also its alliance partners. General economic environment and public respond contributes major role is company’s success.

2) Unwanted third party software or hardware failure: Vivendi works in collaboration and is dependent on its alliance partners like telecom players like Telefonica, Telecom Italia and other digital platform partners. Issues with the alliance partner’s operation system damages or interrupts Vivendi’s services which impacts overall business operations.

Opportunities

1) Increase in international distribution of content: There is huge potential of increase in international distribution of Vivendi’s musical and audio-visual content in fastest growing economies of Asia, Africa and other geographical regions. Smartphone penetration globally is set to increase by another 50% from four billion devices in 2016 to more than six billion in 2020. More than two billion people in Africa, Asia and Latin America will enter the leisure economy by 2025 and will be better equipped technologically to access content.

2) Quick Adoption of new technologies: Quick adoption of technical advances to improve business operations in competition with major international players of digital market will create new opportunities. Vivendi has acquired platforms like Dailymotion and forming alliances with digital platforms such as Google, Apple, Facebook and Amazon. Canal + has a focused R&D policy primarily on innovation in new service and new technologies. Digital technology is set to be a game changer in the media and entertainment industry and quick adoption and adaptation of the same will create new business opportunities

3) Partnership with telecom operators to reach out larger audiences: Partnership with telecom operators can help Vivendi in broadcasting their content to the larger audience which can also enable them to provide richer customer experience. Its partnerships and investments in Telecom Italia and Telefonica gives it access to a total of 450 million subscribers globally and will help it gain a foothold in a market where it shares the same Latin culture. The partnerships will also expand Vivendi’s content distribution network and help it plan entry in other media and entertainment segments with these partners.

4) Discovering and bolstering new talent for ongoing development: Talent is a powerful strategic key for Vivendi’s ongoing development hence Vivendi need to make meticulous and ceaseless efforts in discovering new talent and assisting artists to pursue throughout their talent.

Threats

1) Intense competition from existing players and new entrants: Vivendi’s businesses face intense competition from existing companies, or new entrants in the relevant markets which will lead to a loss in market share. This competition is exerting substantial pressure on Vivendi to supply quality services and innovative offers at reasonable prices. Arrival of new national and international competitors has been created severe threat for Canal+ channels in France in past few years. This demands for major transformational plans to sustain company’s long term position. In France, Vivendi is embroiled in price wars with rivals such as Bouygues Telecom and France Telecom and also faces the onslaught from the entry of new mobile player, Iliad.

2) Piracy practices and illegal downloading and streaming: Vivendi faces challenges in protecting copyrights and artists against unauthorized digital or physical distribution. Piracy and counterfeiting practices are a threat to the company’s business development model by encouraging un-paid consumption of music and movies. Illegal downloading and streaming from the Internet also disrupts sales revenue growth of a company.

3) Security service platforms, Information system and other operational infrastructure: Vivendi businesses are highly vulnerable to safety and security problems of transmitted content and personal data over digital platforms. It has to ensure safeguard of transmitted personal data, the leakage of which can cause substantial financial and reputational damage to the company.

To get the complete detailed SWOT report on Vivendi SA please mail us at: support@swotandpestle.com. or contact us here.

Vivendi SA SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

References

1) Vivendi 2016 Annual Report: https://www.vivendi.com/wp-content/uploads/2017/03/20170331_VIV_DDR_2016_EN.pdf

2) Vivendi Investor Presentation 2016: https://www.vivendi.com/wp-content/uploads/2016/07/201606_BofAML_presentation.pdf

3) Vivendi First Quarter 2017 Results: https://www.vivendi.com/wp-content/uploads/2016/07/201606_BofAML_presentation.pdf

4) Call of Duty helps Vivendi advance despite weakness in French sector: http://www.independent.co.uk/news/business/news/call-of-duty-helps-vivendi-advance-despite-weakness-in-french-sector-2347155.html

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The PESTLE analysis for Vivendi SA is presented below:
Political
Economical
1. Brexit and future integration of the European Union1. As Vivendi is present in more than 100 countries globally, it is exposed to exchange rate fluctuations
2. Active contribution by Vivendi in the local economies of countries where it operates
Social
Technological
1. Increase in smartphone adoption with broadband connectivity globally will increase content access and viewership
2. Rising disposable incomes in emerging markets to drive entertainment business
3. Popularization of distribution platforms and technologies like connected TVs to drive business growth
1. Investments in R&D and start-up by Gameloft and Canal+ to fuel digital and technology innovation
2. Technology to play a critical role in Vivendi’s effort to combat piracy
Legal
Environmental
1. Italian regulatory ruling to affect Vivendi’s holding in Italian company Mediaset1. Vivendi ranked as most sustainable media company globally for 7th consecutive year
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Political

1. Brexit and future integration of the European Union: Brexit’s fallout is expected to affect business not only in UK but across the European Union. The future integration of European Union is also under doubt with political uncertainty in many of the member countries. Any disintegration will severely affect a company like Vivendi which has alliance partners and investments spread across EU.

To get the complete detailed PESTLE report on Vivendi SA please mail us at: support@swotandpestle.com. or contact us here.

Vivendi SA PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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