Vodafone Group SWOT and PESTLE Analysis
ID : 52277553| Feb 2023| 19 pages
COMPANY PROFILE -Vodafone Group
Business Sector :Telecom
Operating Geography :United Kingdom, Europe, Global
About Vodafone Group :
Vodafone Group plc is a major British multinational telecom company which is headquartered in London, U.K. The profound idea of cellular boom began when Racal Electronics Plc. and Millicom Inc. partnered in 1984 to offer mobile telephone services, thus marking the start of the Vodafone brand. Vodafone Group plc was finally established as an independent company in 1991. It has a significant presence in the Asia Pacific, Africa, the Middle East and Europe. It has more than 96,506 employees as of 2021. Vodafone stated in 2017 that it would merge its Indian operations with Idea, India's third-biggest network, to form the country's third largest operator, with almost 270 million users and accounting for 16% of the Indian cellphone service market. Vodafone controls 45.1% of the firm. Vodafone Idea was voted the Red Hat Innovator of the year 2021. Vodafone was presented with the special Diversity In Tech Outstanding Achievement Award at the 2022 Global Mobile (GLOMO) Awards at MWC22 Barcelona. In June 2022, Safaricom and Visa launched the 'M-PESA GlobalPay' virtual card, which allows consumers to use M-PESA for the first time to shop at more than 100 million merchants in 200 countries.
The USP of Vodafone lies in it being under the Top 10 telecom companies in the world. The mission of Vodafone is “Our aim is to build a sustainable digital society that is inclusive for all, where technology and connectivity are enhancing the future and improving people's lives.”
Vodafone Group Revenue :
€43.8 billion - FY ending March 31st 2021
€44.9 billion - FY ending March 31st 2020
Competitive Analysis of Vodafone Group
SWOT
PESTLE
Vodafone is a communications technology company, connecting over 650 million people, and organizations of all sizes, to the digital ecosystem. The company aims at enhancing the future through technology and connectivity, hence improving millions of lives. The SWOT analysis tool is employed to assess the internal and external factors and their impacts on the Vodafone Group's micro and macro environment. Precisely the SWOT analysis is a primary evaluation model and a structure, utilized to evaluate a company's competitive stance by recognizing its internal strategic factors like strengths and weaknesses, external strategic factors like opportunities and threats.
Operating in 25 countries and partnered with another 47 countries, Vodafone enjoys a huge market share, making it one of the global leaders in the telecom industry. Vodafone is the second largest telecom provider in the world’s second largest telecommunication market, India which has a whopping 1.2 billion subscriber base of which 223 million are Vodafone users. Apart from its deep telecom roots, the Vodafone Company is further strengthened by factors like great marketing strategies with engaging campaigns of Zoozoo and PUG, huge subscription base, robust fiscal muscle and employee base, etc.
Despite all the internal strengths, there are particular weaknesses that curtail Vodafone’s growth. Drop in brand valuation, high dependency on mobile services for revenue, dwindling subscribers, etc., continue to affect the brand and its operations.
Unlike most of its competitors, Vodafone is functioning merely in urban areas and lacking penetration in rural markets. This is a long-term expansion opportunity for the company if it can set its footprint even in the rural sector. Also, the telecom industry has witnessed rising internet and mobile users in recent years which is a golden opportunity for Vodafone as well. The company can focus on its core values, new strategies and initiatives to increase its number of subscribers.
Vodafone company encounters a major threat from its rival brands endeavoring better products and services like speedy internet service, better network coverage, low pricing plans, etc. With competitors offering better plans and services users are more likely to switch their network to more lucrative providers via MNP (Mobile Number Portability).
The SWOT analysis for Vodafone is presented below in the SWOT Matrix followed by the detailed analysis:
Operating in 25 countries and partnered with another 47 countries, Vodafone enjoys a huge market share, making it one of the global leaders in the telecom industry. Vodafone is the second largest telecom provider in the world’s second largest telecommunication market, India which has a whopping 1.2 billion subscriber base of which 223 million are Vodafone users. Apart from its deep telecom roots, the Vodafone Company is further strengthened by factors like great marketing strategies with engaging campaigns of Zoozoo and PUG, huge subscription base, robust fiscal muscle and employee base, etc.
Despite all the internal strengths, there are particular weaknesses that curtail Vodafone’s growth. Drop in brand valuation, high dependency on mobile services for revenue, dwindling subscribers, etc., continue to affect the brand and its operations.
Unlike most of its competitors, Vodafone is functioning merely in urban areas and lacking penetration in rural markets. This is a long-term expansion opportunity for the company if it can set its footprint even in the rural sector. Also, the telecom industry has witnessed rising internet and mobile users in recent years which is a golden opportunity for Vodafone as well. The company can focus on its core values, new strategies and initiatives to increase its number of subscribers.
Vodafone company encounters a major threat from its rival brands endeavoring better products and services like speedy internet service, better network coverage, low pricing plans, etc. With competitors offering better plans and services users are more likely to switch their network to more lucrative providers via MNP (Mobile Number Portability).
The SWOT analysis for Vodafone is presented below in the SWOT Matrix followed by the detailed analysis:
| 1. Extensive market coverage with strong market share 2. Highly successful innovative advertising strategies 3. High success rate of M-Pesa, especially in Kenya 4. Increasing revenue streams with robust balance sheet 5. Successful merger of Vodafone with Idea in India | 1. Challenge of capacity issue bottleneck if subscribers do not increase |
| 1. Rising investments to drive revenue growth 2. 5G to bring seamless connectivity and market growth 3. Huge potential in African markets 4. Metaverse opportunities in digital experience of the consumers | 1. Impact of Brexit and the subsequent devaluation of the British pound 2. Intense competition across markets 3. Declining subscriber base in India due to tariff hikes |
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Detailed SWOT Analysis of Vodafone Group
Strength
1. Extensive market coverage with strong market share: Vodafone Group enjoys a significant customer base spread all across the globe. It operates in more than 30 different countries and has partner operations in many more additional places. Thus, it enjoys a significant share of the telecom market in most of the countries that it operates in. As of early 2021, Vodafone Group occupies 46.6%, 28%, 20.5%, 32.3% and 30.5% of the market share in South Africa, India, UK, Italy and Germany respectively. It is ranked the 8th most valuable global telecom brand with brand value of $19.51 billion in 2022.
2. Highly successful innovative advertising strategies: Innovation has always been a part of Vodafone Group’s advertising strategy. Vodafone was the first to partner with Yahoo in mobile advertising back in 2006. The company had roped in Ogilvy in 2017 to launch its “youth brand,” VOXI in United Kingdom which offers endless data on social apps. Further starting from the Hutch re-branding with Vodafone Group with a pug as their brand ambassador and punched with the famous tagline, “Wherever you go, our network follows” to the launching of Zoozoos using IPL 2 as a platform In Indian markets, which was an instant success with the masses and gave a huge boost to Vodafone Group’s brand. For their endearing 2021 holiday ad, Vodafone Ireland has partnered with the creative firm Grey London. The narrative "Each Christmas" depicts an emotionally resonant reality of contemporary Ireland by telling the tale of a young farmer who longs for his old neighbour, a woman who has left Ireland and only visits her hometown over the holidays. Vodafone Group has always managed to attract customers through its unique advertising strategies.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
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Threat
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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
• The SWOT and PESTLE analysis report of Vodafone Group provides a detailed analysis of all the internal and external factors that govern and influence the brand and its operations.
• The SWOT analysis presents comprehensive, Internal analysis manifesting the Vodafone's strengths and weakness, external analysis helps to identify the opportunities for progress and threats that can hinder the growth
• The PESTLE analysis highlights the current trends in the Telecommunications industry with a precise depiction of the external factors and its impact on the industry and particularly on the Vodafone Group
• A thorough explanation of how influencers like political, economic, social, technological, legal and environmental factors have developed Vodafone’s innovative business model.
• Extracting Vodafone's key business segments by scrutinizing its business diversification and highlighting its major competitors
• Review of the acquisitions, mergers, capital raising, equity transactions, alliances or partnership ventures that Vodafone complied with deal valuations and the business objectives or goals that were achieved by them.
• Comprehensive company analysis to collect information about company profile, business model, business plans and marketing strategy, including abstract information of Vodafone's founders, its corporate headquarters, share price, value proposition, and revenue jumps.
• Overall Company review of Vodafone to understand its USP or unique selling proposition along with Vodafone’s mission and vision statement.
• Insights into Vodafone's business model, along with further breakdown and analysis of key business segments and business case study.
• Crisp synopsis of Vodafone's core competencies that added competitive advantage to the company over its major competitors.
• Evaluate key performance indicators, core values and success factors for Vodafone.
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References used in Vodafone Group SWOT & PESTLE Analysis Report
1. Annual Report - https://investors.vodafone.com/sites/vodafone-ir/files/2021-05/vodafone-annual-report-2021.pdf
2. Market share held by Vodafone in the main countries of operation as of December 2020 - https://www.statista.com/statistics/261003/vodafones-market-share-by-country/
3. Brand value of the telecommunications company Vodafone from 2014 to 2022 - https://www.statista.com/statistics/500110/vodafone-telecom-brand-value/
4. Ad of the Day: Vodafone Ireland’s Christmas campaign tells of connected rural romance - https://www.thedrum.com/news/2021/11/23/ad-the-day-vodafone-ireland-s-christmas-campaign-tells-connected-rural-romance
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Vodafone Group SWOT and PESTLE analysis has been conducted by Payal Mazumdar and reviewed by senior analysts from Barakaat Consulting.
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Vodafone Group SWOT and PESTLE Analysis
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