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Voestalpine AG SWOT and PESTLE Analysis

ID : 521149353| Feb 2023| 19 pages

COMPANY PROFILE -Voestalpine AG

Business Sector :Steel, Energy

Operating Geography :Austria, Europe, Global

About Voestalpine AG :

Voestalpine AG, headquartered in Linz, Austria, is a steel-based technology and capital goods company. The most important plants, in addition to Linz, are in Styria's Leoben and Lower Austria's Krems. "Hermann Göring," a subsidiary of the Reichswerke AG Berlin, was created on May 13, 1938, in Linz-St. Peter, marking the start of Voestalpine, which began roughly 80 years ago. In recent years, Voestalpine has worked to disassociate itself from its image as a steel producer by focusing more on steel processing activities and investing extensively in R&D for high-quality, high-profit steel products. The Voestalpine Group is currently divided into four divisions: Voestalpine Stahl, a high-quality steel producer; Voestalpine Railway Systems, which provides railway engineering and infrastructure planning services as well as high-tech rail products; VoestalpineProfilform, which manufactures shaped tubes and hollow sections, as well as other components; and Voestalpine Motion Division, which develops and manufactures automotive components. The business announced on January 11, 2022, that it has begun operating Europe's most advanced 3D sand printer for heavy steel castings at its Traisen, Lower Austria,facility.
Voestalpine AG's USP lies in its being a major supplier to the automotive, consumer goods, aerospace and oil and gas industries, as well as the world market leader in railway systems, tool steel, and special sections. The mission statement of Voestalpine reads, "We want to excel by tackling challenges efficiently and conscientiously. The knowledge and experience of our people – VIPs, Very Important Profiles – manifests itself in the superiority of our cold-formed profiles and solutions".

Voestalpine AG Revenue :


€ 11,266.6 million – for the financial year 2020-21 (y-o-y growth –11.41 %)
€ 12,717.2 million – for the financial year 2019-20

Competitive Analysis of Voestalpine AG

SWOT
PESTLE
The SWOT analysis for Voestalpine AG is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. One of the largest global steel companies with establishedconnections
2. Strong recovery after initial shock of the pandemic
3. Robust key performance indicators signifying foundationalstrength
4. Diversified product portfolio invarious
sectors
1. Core business of steel division may be a source ofoverdependence
2. Severe impact of the COVID-19 pandemic on revenues andprofits
OpportunitiesThreats
1. Aggressive expansion post pandemic to increase consumerbase
2. Gradual recovery of Europe’s economy may increaserevenue
3. Strengthen alternative sectors such as mechanicalengineering
4. Transition into a sustainable businessto
attract investment
1. The global variability in the pandemic threatens long run growthrate
2. Investment in the energy sector may suffer fromvolatility
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Detailed SWOT Analysis of Voestalpine AG

Strength

1. One of the largest global steel companies with established connections: Voestalpine is a major global steel and technology group. It possesses a unique combination of resources and operational expertise. The group has a total of 500 companies located across 50 countries in five continents. The company offers premium quality products and system solutions and is a major partner in the automotive, consumer goods, aerospace and oil & gas industries. It also plays a major role in the development of the railway systems, steeltools and equipment, etc. The companyhas four major divisions namely, Steel, High Performance Metals, Metal Engineering and Metal Forming. The company functions through these divisions allowing it to form a major network of operations.

2. Strong recovery after initial shock of the pandemic: The COVID-19 pandemic was majorly responsible for the economic developments in the FY 20-21. All economies throughout the globe suffered sharp decline particularly in the first quarter of the year. Things improved with the passing of time allowing economies to rebound. The Voestalpine Group belongs to the manufacturing sector, which was hit hard in the first wave of the pandemic. It’s Steel Division (4,216.7 million Euros) and the Metal Forming Division (2,299.8 million Euros) recorded their biggest revenue declines in recent company history. Yet, the company managed to turn the situation around. With the help of certain governmental policies and changes in internal procedures, the company begun to recover their losses. The Steel Division and the Metal Forming Division delivered the strongest recovery in terms of revenue for the group in the following quarters. Despite high rates of infection in the second wave, the company withstood it. The manufacturing sector was less affected by the then enforced governmental restrictions. Hence, the company recovered their potential losses and boasted strongrecovery.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Eurofer
  • OMV
  • Ternium
  • ChinaSteel

Major Brands :

  • Bohler
  • Uddeholm
  • Buderus
  • Villares Metals
  • Assab
  • EschmannStahl
  • Eifeler
  • Enpar
  • EDRO
  • Sermetal
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References used in Voestalpine AG SWOT & PESTLE Analysis Report

1. Annual Report 2020 - https://www.Voestalpine.com/group/static/sites/group/.downloads/en/publications-2020-21/2020-21- annual-report.pdf
2. 2021-22 Q1 Report– https://www.Voestalpine.com/group/static/sites/group/.downloads/en/publications-2021-22/2021-22-q1-report.pdf
3. Regional Economic Outlook for Europe, October 2021 -https://www.imf.org/en/Publications/REO/EU/Issues/2021/10/20/regional-economic-outlook-for-europe-october-2021
4. Environmental Friendly Company -https://www.Voestalpine.com/group/en/group/environment/
5. Oil rises on concerns global political risks could tighten supplies -https://www.reuters.com/business/energy/oil-prices-rise-supply-disruption-jitters-geopolitical-tensions-grow-2022-01-25/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Voestalpine AG SWOT and PESTLE analysis has been conducted by Riti Bhattacharyya and reviewed by senior analysts from Barakaat Consulting.

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