Volotea SWOT and PESTLE Analysis
COMPANY PROFILE -Volotea
Business Sector :Aviation
Operating Geography :Spain, Europe, Global
About Volotea :
Volotea is a low-cost Spanish airline based in Castrillón, Asturias, Spain, with bases in Spain, Italy, France, and Greece. Volotea was founded by Alaeo S.L., a Barcelona-based firm founded by former Vueling founders Carlos Muoz and Lázaro Ros. It began operations from Venice Marco Polo Airport on April 5, 2012, and a decade later, it has carried over 40 million passengers around Europe owing to an exceptional team and a concept built on providing a pleasant travel experience at reasonable pricing. Every year, it increases the number of aircraft in its fleet, the number of routes it service, and the number of seats it offers, propelling it to become one of Europe's fastest growing independent airlines. Volotea services over 100 cities in 16 countries, with new additions in 2022 including Denmark, Italy, and Algeria. The airline will have a fleet of approximately 41 planes in 2022, up from 36 in the summer of 2019. Volotea became a full Airbus carrier in 2021 after replacing a portion of its fleet with European aircraft. Volotea was named "Europe's Leading Low-Cost Airline" in 2021 and 2022 at the World Travel Honors, the industry's most prestigious awards that recognise achievement in the transportation and tourism industries worldwide.
The USP of Volotea lies in it being the leading European low-cost airline. The mission of the airline is to connect people all around Europe, providing competitive prices.
Volotea Revenue :
Not Disclosed
Competitive Analysis of Volotea
Strengths | Weaknesses |
1. High growth in terms of plane fleet, passengers, routes and bases 2. Constant launches of new routes 3. Leading European low-cost airline 4. First Navitaire New Skies Airline operating in the cloud | 1. Frequent flights cancellation due to union strike 2. Subject to fines for violating laws 3. Continuous losses a concern for business continuity |
Opportunities | Threats |
1. Plans for the first 100% electric fleet 2. Collaboration with AWS to increase reliability and reduce costs 3. Increase in capacity due to expansion in fleet | 1. Strong rise in competition in the airline industry 2. Rising inflation has an adverse impact |
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Detailed SWOT Analysis of Volotea
Strength
1. High growth in terms of plane fleet, passengers, routes and bases: Since its inception in April 2012, Volotea has carried over 40 million passengers. Volotea has already inaugurated 27 new routes in 2022, bringing its total to 360 at very reasonable fares between 100 small and medium towns in 16 countries. Asturias, Athens, Bilbao, Bordeaux, Cagliari, Hamburg, Lille, Lyon, Marseille, Nantes, Naples, Olbia, Palermo, Strasbourg, Toulouse, Venice, and Verona are the present bases for Volotea. It has also opened a new base in Lourdes. Volotea operates 41 Airbus aircraft, including 20 A319s and 21 A320s. All of its Airbus fleet has on-board entertainment, including a large selection of movies, series, TV shows, newspapers, magazines, music, and kid-friendly content. They also include LED lighting, which provide a quality enhancement for our guests as well as energy savings and lower maintenance expenses. Unlike other airlines, it features capacious and reclining seats, which are organised in rows that are 5% wider than the average of European airlines, allowing customers to enjoy the journey in a more pleasant and relaxed manner.
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Weakness
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Opportunity
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Threat
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Volotea SWOT & PESTLE Analysis Report
1, About Us - https://www.volotea.com/en/about-volotea/
2. VOLOTEA WINS “LEADING EUROPEAN LOW-COST AIRLINE” AWARD AT THE WORLD TRAVEL AWARDS 2021 - https://www.volotea.com/en/press-room/news/volotea-wins-leading-european-low-cost-airline-award-at-the-world-travel-awards-2021/
3. Spanish government bails out airline Volotea with 200 million euro loan - https://www.reuters.com/article/spain-airlines-volotea-idINKBN2NP0GF
4. Russia-Ukraine war: Airspace closures hit airline industry - https://www.businesstoday.in/latest/world/story/russia-ukraine-war-airspace-closures-hit-airline-industry-324247-2022-02-28
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Volotea SWOT and PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2025). Volotea SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/volotea/ [Accessed 23 Jan, 2025].
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Volotea SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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