Vonovia SWOT & PESTLE Analysis
ID : 52876653| Apr 2021| 21 pages
COMPANY PROFILE -Vonovia
Business Sector :Real Estate
Operating Geography :Germany, Europe
About Vonovia :
Vonovia is a real estate company headquartered in Bochum, North Rhine-Westphalia, Germany. The company currently possesses around 400,000 apartments in Germany, Sweden, and Austria, making it a significant market player in these countries. Vonovia's focal point is customer delight and it makes long-term investments in the maintenance, modernization and senior-friendly conversion of its properties. At the end of 1990s, German government decided to privatize railway workers' homes as part of the railway reform. The Japanese financial group Nomura Holdings and its subsidiary Deutsche Annington sought to acquire them and after years of negotiations, the company finally received a significant share in 2000. The annual General Meeting voted to rename the company Vonovia in 2015. Its largest shareholders involves the American fund company BlackRock (7.5 %) and the Norwegian central bank Norges Bank (6.6 %). The company's name is also recorded on the international indices STOXX Europe 600, MSCI Germany, MSCI Germany, GPR 250 and EPRA/NAREIT Europe. As of 2019, the company had a workforce of over 10,345 employees. In 2021, the real estate company is further expanding the digitalization of its finance division and Vonovia issued a fully digital registered bond of € 20 million for the first time.Vonovia's Unique Selling Proposition or USP lies in it being one of the largest listed companies with an acquisition of over 150,000 apartments in Germany and Europe. The company's mission statement reads, "As a leading real estate company, Vonovia aims to give people a home: Homes form the basis of our business, which we are constantly enhancing using our competence and financial strength, in order to set new trends in the housing industry".
Vonovia Revenue :
€ 4,370.0 million – FY ended 31st December 2020 (y-o-y growth of 6.27%)
€ 4,111.7 million – FY ended 31st December 2019
Competitive Analysis of Vonovia
SWOT
PESTLE
The SWOT analysis for Vonovia is presented below in a table followed by the detailed analysis report.
| 1. Strong regional presence and efficient operational service. 2. Aggressive acquisition strategy to expand business portfolio. 3. Strong financial and capital position. 4. Deeply rooted in middle of society providing services to millions. 5. Serving a basic need in a highly relevant B-to-C market. | 1. Increasingly high debt levels a concern for the company |
| 1. Senior friendly homes are the next big thing in European real estate sector. 2. Increasing demand for energy efficient homes will lead to increase in market share | 1. Deterioration in market due to pandemic and economic slowdown. 2. Shortage of housing in metropolitan area is impacting finding affordable homes |
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Detailed SWOT Analysis of Vonovia
Strength
1. Strong regional presence and efficient operational service: Vonovia has a presence in just three European countries i.e., Germany Austria and Sweden, but it has high penetration into the rental real estate business with an efficient operational service. Each business area is split into individual regions having around 5100 rental units on an average. Apart from rental, Vonovia has been making its presence strong by providing property management along with value-added management. These services have been undertaken to strategically target rental issue on site and better managing the needs of the customer
2. Aggressive acquisition strategy to expand business portfolio: Vonovia has been expanding its market share and business portfolio through acquisitions. Since 2014, Vonovia has acquired 10+ companies. The last acquisition was of Hembla (Sweden) in 2019. However, the acquisition of BUWOG Group in 2018 marked a key step in the expansion of operations and business strategy. With the help of this acquisition Vonovia, stepped into construction of new properties, real estate development etc. The integration process expanded Vonovia’s pre-existing potential to include extensive product and process expertise in the field of construction and in the development of residential construction projects, creating synergy potential for Vonovia.
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Weakness
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Opportunity
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Threats
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Major Competitors :
- QUARTIERS PROPERTIES
- ORBITAL WITNESS
- EVERNEST
- INTRIVA CAPITAL
- RELIVE
- GALLIFORD TRY
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Vonovia SWOT & PESTLE Analysis Report
1. Vonovia Annual Report 2019 - https://reports.vonovia.de/2019/annual-report/_assets/downloads/entire_vonovia_ar19.pdf
2. German cities struggle to curb housing shortage - https://www.dw.com/en/german-cities-struggle-to-curb-housing-shortage/a-49705919#:~:text=For%20years%20Germany's%20real%20estate,there%20is%20a%20silve
3. The potential of energy-efficient buildings - https://www.rockwool.com/group/advice-and-inspiration/blog/the-potential-of-energy-efficient-buildings/
4. Is Vonovia (ETR:VNA) A Risky Investment? - https://finance.yahoo.com/news/vonovia-etr-vna-risky-investment-103906428.html?guccounter=1
5. US-China trade war leaves Europe as collateral damage - https://apnews.com/article/430bfb5fc12b40758fb41a57e4c9495f
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Vonovia SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.
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Vonovia SWOT & PESTLE Analysis
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