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Wacker Neuson SE SWOT & PESTLE Analysis

ID : 521264053| Jun 2022| 21 pages

COMPANY PROFILE -Wacker Neuson SE

Business Sector :Construction Equipment

Operating Geography :Germany, Europe, Global

About Wacker Neuson SE :

Wacker Neuson SE is a publicly-traded manufacturer of concrete and construction site technology equipment and compact machines with headquarters in Munich. Wacker Neuson, Kramer, and Weidemann are all part of the Wacker Neuson Group. Johann Christian Wacker established the company in 1848 as a blacksmith's shop in Dresden, Germany, under the name Wacker. In 1875, it began industrial production. The company makes construction, landscaping, agriculture, recycling, energy, and rail equipment. Excavators, dumpers, loaders, concrete technologies, generators, and saws are just a few of the items offered by the organisation. In addition, the company provides product attachments and accessories to aid in the delivery of optimal solutions. Compact Equipment (about half of all revenue), Light Equipment, and Services are Wacker Neuson's three business segments. Through sales and service stations strategically located around the world, the company provides a variety of services, spare parts, and rental equipment. The majority of the company's revenue comes from Europe, although it also sells to consumers in the Americas and Asia-Pacific. The Wacker Neuson Group has agreed to purchase the Enar Group in its entirety from the principal shareholders of Enarco SA in Spain. Enar has officially become part of the Wacker Neuson Group once the purchase was completed on June 1, 2022.

The USP of the Wacker Neuson Group is its position as a leading maker of light and small equipment. The mission statement of Neuson reads, "The success of our customers from construction and agriculture is the focus of our thinking, acting and learning. Due to our proximity to customers worldwide, to their regional needs, tasks and locations, we understand customer processes faster and better. As the specialist for light and compact equipment, we proactively offer innovative solutions, products and services to sustainably strengthen the economic success of our customers".

Wacker Neuson SE Revenue :


€ 1,866.2 million - FY ending 31st December 2021 (y-o-y growth 15.5%)
€ 1615.5 million - FY ending 31st December 2020

Competitive Analysis of Wacker Neuson SE

SWOT
PESTLE
The SWOT analysis for Wacker Neuson SE is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Broad range of innovative product portfolio with some product groups having double digit market share.
2. The company has reduced its net debt significantly to nearly zero which gives it a financial leverage.
3. Strong strategic alliances with industry leaders.
4. Higher growth in profit margins which is more than the pre-pandemic levels driven by cost control measures.
5. Use of efficient process and advanced technology in R&D.
1. Weaker presence of the company outside Europe.
2. Frequent changes in the management positions of the company can affect the decision-making process.
OpportunitiesThreats
1. Expanding the current market positions driven by strategic focus.
2. Zero emission product portfolio has the scope of posting huge growth.
3. Growth in the digital services offering can help to strengthen the company’s position.
1. Supply chain crisis can affect the operations of the company.
2. Rising covid-19 cases in certain parts of the world can affect demand for the products of the company.
3. Challenging market conditions in China and Southeast Asia region can affect the strategic expansion of the company.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Wacker Neuson SE

Strength

1. Broad range of innovative product portfolio with some product groups having double digit market share: Wacker Neuson SE is a manufacturer of construction equipment and agricultural equipment. It has a diverse product portfolio. The group focuses on manufacturing of light equipment and compact equipment along with providing customer services. The company has production plants in Germany, USA and China. Along with producing normal construction equipment the company also produces zero emission construction equipment as a target towards reducing net carbon emissions. R&D is one of the key factors behind the success of the products of the company. The company protects its technology through patents. It has around 265 patents and additional 15 patents were approved in 2021. The generates market insights through front-loading which helps the company in reducing the costs in the production and also reduces material costs. Also, the company focuses on use of new technologies to develop its products. Opportunities provided by virtual reality and augmented reality is used by the company in product development. As a result, the company’s market share is growing and some core products have been able to achieve double digit market share in the zero-emission category.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Drillfix AG
  • Ground Heaters, Inc.
  • Wacker Neuson Pty Ltd
  • Wacker Neuson Manila, Inc.
  • Wacker Neuson Ab
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in Wacker Neuson SE SWOT & PESTLE Analysis Report

1. Annual Report - https://wackerneusongroup.com/fileadmin/user_upload/downloads_ir/finanzberichte_praesentationen/2021/GB/Wacker_Neuson_Group_Annual_Report_2021_02.pdf
2. EU to lay out $46 billion infrastructure plan to counter China - https://www.business-standard.com/article/international/eu-to-lay-out-46-billion-infrastructure-plan-to-counter-china-121111200061_1.html
3. Supply chain blues: is sticker shock the new normal? - https://www.themountaineer.com/news/supply-chain-blues-is-sticker-shock-the-new-normal/article_37dddfc2-caa8-11ec-bbcd-3723dadc523c.html
4. Urbanisation and development - https://www.business-standard.com/article/opinion/urbanisation-and-development-122042001498_1.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Wacker Neuson SE SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/wacker-neuson/ [Accessed 25 Jun, 2022].

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Wacker Neuson SE SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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