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Walmart SWOT & PESTLE Analysis

ID : 521317853| Jul 2022| 21 pages

COMPANY PROFILE -Walmart

Business Sector :Retail, E-Commerce

Operating Geography :United States, North America, Global

About Walmart :

Walmart, one of America’s largest and most successful retail corporations, is the brain child of military veteran Sam Walton, who was a native of Oklahoma. It is headquartered in Bentonville, Arkansas, U.S. Established in 1962, Walmart has approximately 10,500 stores and is associated with 48 banners in 24 countries and eCommerce websites. The company is driven by the concept of "saving people money so they can live better". Walmart also offers the largest private employment opportunities in about 50 states of America and employs approximately 2.3 million associates around the world. It operates under four segments: Walmart U.S, Walmart International, Sam’s Club, and Walmart U.S. eCommerce. The company works with manufacturers to sell their products such as apparel, homeware, jewelry, hardlines, and more, under popular private label brands in the U.S, Canada, China, Mexico, Central America, United Kingdom, Africa, and India. Due to its outstanding performance during the Covid-19 crisis, Walmart ranks No.1 in 2022 Fortune 500.

Based on the core values and beliefs of its founder Sam Walton, Walmart’s vision is “To be the best retailer in the hearts and minds of consumers and employees.” Walmart’s unique selling proposition or USP lies in being one of the world’s most well-renowned and retail giant brands. Walmart’s mission statement reads, “To save people money so they can live better.”

Walmart Revenue :


US$ 572.7 billion – FY ending 31st January 2022
US$ 559.2 billion – FY ending 31st January 2021

Competitive Analysis of Walmart

SWOT
PESTLE
Walmart is one of the largest retail giants in America as it focuses on its mission to save people’s money and live better – anytime and anywhere in the world. Walmart provides all the essential of everyday life from groceries to entertainment in its 10,500 stores and eCommerce website. Walmart’s focus on sustainability, corporate philanthropy and employment opportunities acts as a core competency of the company. The SWOT tool facilitates to further discuss all the relevant internal and external strategic factors, particularly the strengths, weaknesses, opportunities and threats that predominate Walmart’s internal and external environment respectively.
The SWOT analysis helps to benchmark Walmart’s business and performance along with identifying its competitive position in the retail sector. The SWOT report depicts all micro and macro factors and influencers that have an enormous impact on Walmart’s business model, business, and marketing strategies.
Walmart is the largest retailer in the world and operates in 26 countries including U.S, Argentina, Canada, Chile, China, India, Japan, U.K, Africa, Central America, and Mexico. The “Every Day Low Prices” (EDLP) strategy gives a competitive advantage to the company resulting in increased demand of its merchandise. On August 2021, Walmart announced the launch of delivery services to small and medium size businesses. Consistent growth in its revenue, strong customer base and new innovative strategies are some of the greatest strengths of the company.
Walmart can further increase its strength by capturing and creating new growth opportunities. With the advent of Covid-19 pandemic in 2020, most of the consumers started to purchase groceries and other essential goods from online retailers. Walmart already has an eCommerce website; however it could further improve its online presence with new upgrades and other related innovations. Moreover, Walmart could further increase its geographical presence by expanding in U.S and other emerging countries such as India.
Due to the nature of its business, Walmart faces intense competition from retailers, wholesalers, and supermarkets. Also, the emergence of new-fangled eCommerce retailers poses threat to Walmart as they have advanced technology and strategy. Apart from this, there is also a risk of increased regulations and fluctuation in foreign exchange rates as Walmart has a large geographic presence.
The SWOT analysis for Walmart is presented below:
StrengthsWeaknesses
1. Largest retailer globally with strong operational presence
2. Offering quality merchandise through “Every Day Low Prices (EDLP)” pricing philosophy
3. Increasing sales and revenue over the years
4. Strengthened customer base through effectuating Walmart+
5. Leveraging Artificial Intelligence (AI) for next day deliveries via express delivery channels
1. Legal charges over minimum wage payment impacting company’s image
OpportunitiesThreats
1. Emergence of multichannel retailing a major trend
2. Expansion opportunities in United States
3. Strengthening in the emerging Indian Market
4. The company is innovating with technology
1. Competition with retailers, eCommerce retail, wholesalers, supermarkets and other stores
2. Increasing retail regulations across markets
3. Impact of fluctuations in the forex rates
4. Uncertain ROI from the Indian Market
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Detailed SWOT Analysis of Walmart

Strength

1. Largest retailer globally with strong operational presence in the United States: Keeping in mind its mission to save people’s money and live better – anytime and anywhere in the world, the company facilitates its customers to shop online as well as in retail stores. Walmart is built on customer-centric values, and continuously tries to improve the customer experience through innovation and integrating it in eCommerce and retail stores in an omni-channel offering that saves its customers’ time. In a week, more than 265 million customers visit Walmart’s 11,500 stores and numerous eCommerce websites under 56 banners in 27 countries.

2. International growth and expansion in key markets: The second largest segment of Walmart is Walmart International which operates in 26 countries outside of U.S. While in Argentina, Canada, Chile, China, India, Japan, and the United Kingdom the company operates through its wholly-owned subsidiaries, in Africa, Central America, India and Mexico the company operates though majority-owned subsidiaries. Walmart International’s business in divided into three categories: retail, wholesale, and other. Also these categories are sub-divided into several other categories including: supercenters, supermarkets, hypermarkets, warehouse clubs, and cash & carry, as well as through eCommerce websites such as Walmart.com.mx, Walmart.ca, flipkart.com, and many more. In fiscal 2021, the net sales of Walmart International accounted for $121.4 billion, representing 22% of its consolidated net sales.

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Weakness

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Opportunity

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Threat

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References used in Walmart SWOT & PESTLE Analysis Report

1. Annual Report - https://s2.q4cdn.com/056532643/files/doc_financials/2021/ar/WMT_2021_AnnualReport.pdf
2. Walmart Introduces Walmart+ - https://corporate.walmart.com/newsroom/2020/09/01/walmart-introduces-walmart
3. Biden Team Weighs Digital Trade Deal to Counter China in Asia - https://www.bloomberg.com/news/articles/2021-07-12/biden-team-weighs-digital-trade-deal-to-counter-china-in-asia
4. Exclusive: Crocs Files Lawsuits Demanding That These 21 Companies Pay Up for Copycat Clogs - https://footwearnews.com/2021/business/legal-news/crocs-trademark-infringement-lawsuits-1203159098/
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SWOT & PESTLE.com (2022). Walmart SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/walmart/ [Accessed 13 Aug, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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