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Wayfair Inc. SWOT and PESTLE Analysis

ID : 521436653| Feb 2023| 21 pages

COMPANY PROFILE -Wayfair Inc.

Business Sector :Retail

Operating Geography :United States, North America, Global

About Wayfair Inc. :

Wayfair Inc. is an American online retailer with headquarters in Boston, Massachusetts, that specializes in selling furniture and home items. Under the original name of CSN Stores, Niraj Shah and Steve Conine founded it in 2002. As of 2022, there are 14 million products available from more than 11,000 foreign sources. The business offers product discovery, merchandising, and browsing for a variety of goods from different vendors through its electronic commerce (e-commerce) platform. The U.S. and international segments of the company are where business is conducted. The profits from product sales made through the Company's family of websites in the US are included in the U.S. segment. The Wayfair businesses in Canada, the UK, and Germany are included in the international section. It offers a variety of home renovation, housewares, and furniture products online. It offers a variety of websites, including Wayfair, Joss & Main, AllModern, Perigold, and Birch Lane, as well as mobile-optimized websites and mobile applications. Wayfair Inc has over 16,000 employees as of early 2023.

Wayfair Inc.'s USP lies in its being one of the biggest online stores in the world for high-end home furnishings. The mission statement of Wayfair Inc. reads, "Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery".

Wayfair Inc. Revenue :


US$ 13.708 billion - FY ending 31st December 2021 (y-o-y growth -3.11%).
US$ 14.145 billion - FY ending 31st December 2020

Competitive Analysis of Wayfair Inc.

SWOT
PESTLE
The SWOT analysis for Wayfair Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. A diversified product portfolio with over twenty-two million products.
2. The company has limited inventory which minimalizes cost.
3. Robust e-commerce platforms of various websites.
4. A large customer base along with high customer satisfaction.
1. The company has incurred significant losses in the past.
2. The company is highly indebted.
3. The company has only one physical store.
OpportunitiesThreats
1. The covid-19 pandemic has led to increase in sales.
2. International expansion and strategic acquisitions.
3. With the increase in age of millennials the online sales of home goods will increase.
1. The company faces intense competition from furniture stores, big box retailers, department stores.
2. The online market for home goods is less developed.
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Detailed SWOT Analysis of Wayfair Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. The company has incurred significant losses in the past: The company has incurred several losses in the past. Prior to the fiscal year 2020, the company has had a history of losses and negative cash flows. Net loss for the year ended 31st December 2019 was $984.5 million and for the year ended 31st December 2018 it was $504 million. It was only in the year ended 31st December 2020 that the company earned a net income of $ 185 million, however the company again report a loss of $ 131 million in FY 2021. As on 31st December,2021 the company had an accumulated deficit of $1.9 billion. As the market for online purchasing of home goods is still evolving it is difficult to predict the future operating results. The company might even incur larger than anticipated losses and might not be able to sustain at its recent profitability. Moreover, it is expected that the operating expenses of the company will increase when it expands its operations internationally.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Joss & Main
  • Birch Lane
  • AllModern
  • Perigold
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References used in Wayfair Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://s24.q4cdn.com/589059658/files/doc_financials/2021/ar/2021-Annual-Report-vF.pdf
2. Website - https://www.aboutwayfair.com
3. Effects of Proposed International Tax Changes on U.S. Multinationals - https://taxfoundation.org/biden-international-tax-proposals/
4. Why Do Millennials Love Wayfair? - https://www.fool.com/investing/2021/03/22/why-do-millennials-love-wayfair/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Wayfair Inc. SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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