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Wesfarmers SWOT and PESTLE Analysis

ID : 52250353| Feb 2023| 17 pages

COMPANY PROFILE -Wesfarmers

Business Sector :Diversified

Operating Geography :Australia, New Zealand, Global

About Wesfarmers :

Wesfarmers is a prominent Australian company previously known as Western Australian Farmers' Cooperative. The company was established in 1914 as a farmers’ cooperative and is headquartered in Western Australia. It began due to a demand amongst rural worker unions for lesser working hours and better pay. From a cooperative, Wesfarmers grew into one of the largest companies in Australia. It has business interests in diversified sectors which include food, liquor, home improvement, office supplies, convenience retail, apparel, coal mining, Fertilizer and industrial safety products. As of early 2023, Wesfarmers employed over 114,000 people. Wesfarmers won the annual Data Drivers Awards for Asia Pacific, the premier data awards that honour Snowflake customers leading their organisations and transforming their industries with the Data Cloud.

The USP of Wesfarmers is that it is one of the biggest companies in Australia. Wesfarmers mission is to ‘engaging fairly with our suppliers, and sourcing ethically and sustainably; supporting the communities in which we operate; taking care of the environment; and. acting with integrity and honesty in all of our dealings.’

Wesfarmers Revenue :


$25.23 Billion – FY ending June 30th 2022
$25.39 Billion – FY ending June 30th 2021

Competitive Analysis of Wesfarmers

SWOT
PESTLE
The SWOT analysis for Wesfarmers is presented below:
Strengths
Weaknesses
1. Biggest player in the Private sector in Australia and New Zealand
2. Extensive network of stores to tap markets throughout the country.
3. Sustainable business with greater importance given to community building.
4. Strong governing body of the company
1. All the business interests are not equally profitable.
2. Highly dependent on local suppliers
Opportunities
Threats
1. Growth in the online segment.
2. Bunnings And Officeworks Drive Strong Sales And EBIT
3. Lookout to diversify into new sectors.
4. Reduction in consumption of energy to reduce costs and carbon footprint.
5. Australia could grab 20% of the world’s lithium refining by 2027
1. Extensive competition in retail segment
2. Non-performers in a diversified portfolio
3. COVID-led supply chain disruption is impacting operations
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Wesfarmers

Strengths

1. Biggest player in the Private sector in Australia and New Zealand: Wesfarmers is the largest conglomerate in Australia and has a shareholder base of about 500,000 and has more than 200,000 people on its payrolls. It is the second largest retail chain in Australia after Woolworths which is the market leader in Supermarket and liquor retailing. Wesfarmers is the market leader in discount departmental stores (Kmart and Target) and Hardware and home and office supplies segment. Also, it is leading in the industrial and Safety equipment category with leading brands under its wing such as Blackwoods, NZ Safety, Greencap, Packaging House etc.

2. Extensive network of stores to tap markets throughout the country: Wesfarmers department stores division consists of Kmart, Kmart Tyre and Auto Service, and Target. The division operates 787 stores across Australia and New Zealand as of 2021. The extensive network of stores helps Wesfarmers to tap the supermarket sector throughout Australia and New Zealand. The Bunnings, Kmart Group, Chemicals, Energy and Fertilizers (WesCEF), Officeworks, Industrial and Safety, Health, and other businesses and brands make up the Wesfarmers group. In FY2022, the Group added 675 stores to its total of 1,687 outlets.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

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References used in Wesfarmers SWOT & PESTLE Analysis Report

1. Website - https://www.wesfarmers.com.au/
2. Annual Report - https://sitefinity.wesfarmers.com.au/docs/default-source/2022-full-year-results/wesfarmers-annual-report-2022_interactive_v2.pdf?sfvrsn=6e2f1abb_2
3. Australia could grab 20% of the world’s lithium refining by 2027 - https://www.mining.com/web/australia-could-grab-20-of-the-worlds-lithium-refining-by-2027/
4. Wesfarmers takes a hit from COVID supply chain woes - https://www.abc.net.au/news/2022-02-17/asx-wall-st-ukraine-russia-federal-reserve-wesfarmers/100838414
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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