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Wesfarmers SWOT & PESTLE Analysis

ID : 52250353| May 2018


Business Sector :Diversified

Operating Geography :Australia, New Zealand

About Wesfarmers :

Wesfarmers is a prominent Australian company previously known as Western Australian Farmers' Cooperative. The company is established in 1914 and headquartered in Western Australia. It began due to a demand amongst rural worker unions for lesser working hours and better pay. From a cooperative, Wesfarmers grew into one of the largest companies in Australia. It has business interests in diversified sectors which include food, liquor, home improvement, office supplies, convenience retail, apparel, coal mining, Fertiliser and industrial safety products. Today the company is one of Australia’s largest listed companies employing over 220,000 people.

Wesfarmers Revenue :

US $ 39,217 million – FY June 30th 2017 (y-o-y growth negative -0.06%)
US $ 39,242 million – FY June 30th 2016

Competitive Analysis of Wesfarmers

The SWOT analysis for Wesfarmers is presented below:
1. Biggest player in the Private sector in Australia and New Zealand.
2. Extensive network of stores to tap markets throughout the country.
3. Sustainable business with greater importance given to community building.
4. Strong governing body.
1. All the business interests are not equally profitable.
2. Fully local supplier of power
1. Growth in the online segment.
2. Lookout to diversify into new sectors.
3. Reduction in consumption of energy to reduce costs and carbon footprint.
1. Extensive competition in retail segment.
2. Non-performers in a diversified portfolio
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Detailed SWOT Analysis of Wesfarmers


1. Biggest player in the Private sector in Australia and New Zealand: Wesfarmers is the largest conglomerate in Australia and has a shareholder base of about 500,000 and has more than 200,000 people on its payrolls. It is the second largest retail chain in Australia after Woolworths which is the market leader in Supermarket and liquor retailing. Wesfarmers is the market leader in discount departmental stores (Kmart and Target) and Hardware and home and office supplies segment. Also it is leading in the industrial and Safety equipment category with leading brands under its wing such as Blackwoods, NZ Safety, Greencap, Packaging House etc.

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Check out analysis of other relevant companies

References used in Wesfarmers Analysis Report
1. Wesfarmers, 2014. Sustainibilty Report-

2. Wesfarmers, 2014. Annual Report- Available at:

3. James, G., 2015. Wesfarmers' diversified operations are an excellent proxy for positive national growth-

4. Productivity Commission 2014, Relative Costs of Doing Business in Australia: Retail Trade, Research Report, Canberra-

5. Wesfarmers, 2014. Carbon emissions-

6. Wesfarmers, 2014. Recycle and Reuse-

7. Wesfarmers, Divisions-

8. Wesfarmers, 2014. Sale of Insurance Underwriting-

9. Wesfarmers, 2014. Sale of Insurance funding-

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Wesfarmers SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting. Copyright of Wesfarmers SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions page for usage guidelines.
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