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Wesfarmers SWOT & PESTLE Analysis

ID : 52250353 | Aug 2017

OVERVIEW

Name of the Company: Wesfarmers

Business Sector: Diversified

Operating Geography: Australia, New Zealand

About the Company: Wesfarmers is a prominent Australian company previously known as Western Australian Farmers' Cooperative. The company is established in 1914 and headquartered in Western Australia. It began due to a demand amongst rural worker unions for lesser working hours and better pay. From a cooperative, Wesfarmers grew into one of the largest companies in Australia. It has business interests in diversified sectors which include food, liquor, home improvement, office supplies, convenience retail, apparel, coal mining, Fertiliser and industrial safety products. Today the company is one of Australia’s largest listed companies employing over 220,000 people.

Revenue: : 65.98 billion AUD (2016)

SWOT & PESTLE Analysis

The SWOT analysis for Wesfarmers is presented below:
Strengths
Weaknesses
1. Biggest player in the Private sector in Australia and New Zealand.
2. Extensive network of stores to tap markets throughout the country.
3. Sustainable business with greater importance given to community building.
4. Strong governing body.
1. All the business interests are not equally profitable.
2. Fully local supplier of power
Opportunities
Threats
1. Growth in the online segment.
2. Lookout to diversify into new sectors.
3. Reduction in consumption of energy to reduce costs and carbon footprint.
1. Extensive competition in retail segment.
2. Non-performers in a diversified portfolio
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Strengths

1. Biggest player in the Private sector in Australia and New Zealand: Wesfarmers is the largest conglomerate in Australia and has a shareholder base of about 500,000 and has more than 200,000 people on its payrolls. It is the second largest retail chain in Australia after Woolworths which is the market leader in Supermarket and liquor retailing. Wesfarmers is the market leader in discount departmental stores (Kmart and Target) and Hardware and home and office supplies segment. Also it is leading in the industrial and Safety equipment category with leading brands under its wing such as Blackwoods, NZ Safety, Greencap, Packaging House etc.

To get the complete detailed SWOT report on Wesfarmers please mail us at: support@swotandpestle.com. or contact us here.

Wesfarmers SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

References

1. Wesfarmers, 2014. Sustainibilty Report- http://sustainability.wesfarmers.com.au/

2. Wesfarmers, 2014. Annual Report- Available at: http://www.wesfarmers.com.au/annualreport2014/

3. James, G., 2015. Wesfarmers' diversified operations are an excellent proxy for positive national growth- http://analysisreport.morningstar.com/stock/research?t=WES&region=AUS&culture=en-US&productcode=MLE

4. Productivity Commission 2014, Relative Costs of Doing Business in Australia: Retail Trade, Research Report, Canberra- http://www.coles.com.au/about-coles/annual-reports

5. Wesfarmers, 2014. Carbon emissions- http://sustainability.wesfarmers.com.au/our-data/reporting-carbon-emissions/

6. Wesfarmers, 2014. Recycle and Reuse- http://sustainability.wesfarmers.com.au/our-principles/environment/waste-and-water-use/

7. Wesfarmers, Divisions- http://sustainability.wesfarmers.com.au/our-divisions/

8. Wesfarmers, 2014. Sale of Insurance Underwriting-http://www.wesfarmersinsurance.com.au/news/agreement-to-sell-insurance-underwriting-operations/

9. Wesfarmers, 2014. Sale of Insurance funding-https://www.wesfarmers.com.au/news.html?showall=&start=1

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The PESTLE / PESTEL analysis for Wesfarmers is presented below:
Political
Economical
1. Restrictive trading hours.
2. Planning, zoning and retail tenancy leases
3. Ad hoc regulations.
1. Low growth rate for the industry.
2. Higher wage costs in comparison to global market.
3. Increased strength of Australian and New Zealand dollars.
Social
Technological
1. The average life expectancy has been gradually increasing.
2. Increasing participation of women in the workforce.
3. Average educational qualification among the population has increased.
1. Increased online shopping through mobiles and other net devices.
2. Use of technology to predict customer preferences and reduce business costs.
3. Technology enabled value added services.
Legal
Environmental
1. Sale of the Wesfarmers insurance broking division to Arthur J. Gallagher & Co in 2014
2. Sale of the underwriting division to Insurance Australia Group.
1. Firms need to report their emissions under NGER Reporting act.
2. Reduction of Waste to landfills by 6 percent.
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Political

1. Restrictive trading hours: There are restrictions on trading hours, which have created barriers in trading. With changing lifestyle and work patterns, trading hour restrictions on brick and mortar stores impose increased cost burdens on the retailers in form of higher operational and capital costs and also foregone sales. In case of Coles, which offers fresh fruits, vegetables and flowers t means wasted inventory and increased cost of business. Trading hours are deregulated in some territories like Victoria, Tasmania etc. but it is highly inconsistent in other parts forcing businesses to adopt location specific arrangements further adding to costs.

To get the complete detailed PESTLE report on Wesfarmers please mail us at: support@swotandpestle.com. or contact us here.

Wesfarmers PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

References

1. Wesfarmers, 2014. Sustainibilty Report- http://sustainability.wesfarmers.com.au/

2. Wesfarmers, 2014. Annual Report- Available at: http://www.wesfarmers.com.au/annualreport2014/

3. James, G., 2015. Wesfarmers' diversified operations are an excellent proxy for positive national growth- http://analysisreport.morningstar.com/stock/research?t=WES&region=AUS&culture=en-US&productcode=MLE

4. Productivity Commission 2014, Relative Costs of Doing Business in Australia: Retail Trade, Research Report, Canberra- http://www.coles.com.au/about-coles/annual-reports

5. Wesfarmers, 2014. Carbon emissions- http://sustainability.wesfarmers.com.au/our-data/reporting-carbon-emissions/

6. Wesfarmers, 2014. Recycle and Reuse- http://sustainability.wesfarmers.com.au/our-principles/environment/waste-and-water-use/

7. Wesfarmers, Divisions- http://sustainability.wesfarmers.com.au/our-divisions/

8. Wesfarmers, 2014. Sale of Insurance Underwriting-http://www.wesfarmersinsurance.com.au/news/agreement-to-sell-insurance-underwriting-operations/

9. Wesfarmers, 2014. Sale of Insurance funding-https://www.wesfarmers.com.au/news.html?showall=&start=1

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