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Western Digital SWOT & PESTLE Analysis

ID : 52634353| Mar 2020| 15 pages

COMPANY PROFILE -Western Digital

Business Sector :Information Technology, Hardware, Computer Storage

Operating Geography :USA, North America, Global

About Western Digital :

Western Digital Corporation is a leading manufacturer and provider of data storage devices and solutions. Their brand portfolio is characterized in 3 basic segments: Client Devices, Data Center Devices and Solution and Client Solutions with Client Devices being the major revenue driver. The devices are made by either using magnetic rotating disk, Hard Disk Drives (HDD), or using semiconductor technology referred to as Solid State Drives (SSD) or flash drives. The company markets its products under HGST, SanDisk and WD brands. It sells its various products through extensive network of Original Equipment Manufacturers (OEM), Cloud infrastructure providers, resellers, distributors and consumers.
The company was formed in 1970 in Santa Ana, California by Alvin B. Phillips and is now headquartered in San Jose, California. It is currently being headed by Stephen D. Milligan and has 61,800 full time employees with operations in Asia-Pacific, Europe, Middle East, Africa and United States of America. In recent times, Western Digital has also entered into joint ventures with Toshiba Memory Corporation (TMC) for development and manufacturing of innovative and low-cost NAND flash memory devices. In the past decade, Western Digital also acquired various other companies such as HGST, SanDisk, Virident Systems to name a few.
Western Digital is S&P 500 company since 2009 and enjoys a high brand equity amongst its customers which helps it acquire a top-of-mind position in ongoing increase in demand for data storage devices and solutions. Also, it boasts of one of the most valuable patent portfolios comprising approximately 14,000 patents.
The company operates in a highly competitive market and faces competition from several colossal companies in both HDD and Flash drive segment. Major competitors in HDD are Seagate Technology and Toshiba Electronic Devices and Storage Corporation. In flash drives there are numerous competitors such as Intel Corporation, Micron Technology, Samsung electronics to name a few.
The company in 2019 saw a sharp fall in its top line with revenue falling by almost 20% as compared 2018, however, the company aims to focus on growth through investments in data center and cloud technology using innovation and value creation.

Western Digital Revenue :

Total Revenue (In Million Dollars)
$16569 million - FY ended 28th June, 2019 (Net Income (Loss) 754)
$20647 million - FY ended 28th June (Net Income 675)

Competitive Analysis of Western Digital

The SWOT analysis of Western Digital is presented below:
1. High brand equity among customers
2. Strong distribution network across the globe
3. Increase in Production of Flash Drives
4. New innovations in storage devices
5. Strong financial position to fund new ventures
6. Wide Industry Leading Product Portfolio in Different Categories
7. Comprehensive storage and data management capabilities
1. Burden of constant R&D with decrease in price per Gigabyte
2. High inventory level backlog:
3. Limited Number of Suppliers for Raw Materials:
4. High level of debt by the Company
1. Evolving data and IT infrastructure landscape
2. Growth in digitalization around the world
3. Scaling Up E-commerce operations
4. Government Initiatives of going digital
1. New ventures with TMC
2. Demand for cheaper products
3. Growing high level of competition
4. Ban of Huawei products in USA
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Detailed SWOT Analysis of Western Digital



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1. Evolving data and IT infrastructure landscape: In the next few years more than 10% data generated would be deemed useful as compared to just 1% in the past few decades and companies are using more and more of this data in their decision-making processes. Today companies are also in the process of enhancing technologies to facilitate data exchanges instead of data just being stored within individual applications. Today organisation have failed to monetize their IoT devices due to very little data exchanges, however, by 2030 the data from IoT devices is expected to be $3.6 Trillion. Hence, this provides an opportunity for Western Digital to monetize on this factor. Their Client Devices such as flash-based embedded storage products for IoTs devices can see an abrupt growth. By 2025, it is expected that 75% of enterprise data will be produced and processed outside of data centres. This again provides an opportunity for Western Digital to market its Data Centre Devices and Solutions that would provide dynamic architectures to meet the evolving needs.

2. Growth in digitalisation around the world: Western Digital shipped 383 Exabytes of storage space in 2019, and this trend is increasing every year with world moving towards digitalisation. Corporates, Governments are also looking for options such as data centres to store their data, this provides a big demand for storage systems and solutions. Western Digital has a well-established name in data storage industry, and it can use it to capture new markets and client’s orders. Organisations, due to vast amount of data collected through their IOT devices are looking for intelligent storage strategies such as edge computing architecture and automation of data storage. Also, online/offline gaming and cloud storage services also provides a unique opportunity for the data companies to capture the market.

3. Scaling Up E-commerce operations: Western Digital in the past few years has invested significantly in its online store and e-commerce platform and has been successful in leveraging in new customer base. This expenditure has also provided it with more insights in the customer buying behaviours using big data analytics. Also, since there is a rise in e-commerce and online shopping habits, this move is sure to bring in more growth and revenue to the business specially in the Asian markets. Western Digital in 2014 launched its first own e-commerce platform in Singapore marking the entry as a company owned platform for the first time in Asian market and since then it has expanded and has shown significant growth in the past years.

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Major Brands :

  • G-Technology
  • Upthere
  • SanDisk
  • WD
  • HGST
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Check Out Analysis of Other Relevant Companies

References used in Western Digital Analysis Report

1. Western Digital Annual Report 2019 -

2. Western Digital Annual Report 2018 -

3. Western Digital Company Profile -

4. Western Digital Source of Revenues -

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Western Digital SWOT & PESTLE Analysis - SWOT & PESTLE.COM

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Western Digital SWOT and PESTLE analysis has been conducted by Bhavya Garg and reviewed by senior analysts from Barakaat Consulting.

Copyright of Western Digital SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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