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Wharf Real Estate Investment Company Limited (Wharf REIC) SWOT and PESTLE Analysis

ID : 521644153| Feb 2023| 21 pages

COMPANY PROFILE -Wharf Real Estate Investment Company Limited (Wharf REIC)

Business Sector :Commercial Real Estate

Operating Geography :Hong Kong, Asia, Global

About Wharf Real Estate Investment Company Limited (Wharf REIC) :

Wharf Real Estate Investment Company Limited (Wharf REIC) is a leading property investment company based in Hong Kong. It was established in 2007 and is a subsidiary of Wharf Holdings Limited, a conglomerate with businesses in real estate, transportation, and retail. Wharf REIC is primarily focused on investing in retail properties, including shopping malls and department stores, in Hong Kong and mainland China. The company's portfolio includes some of the most well-known shopping destinations in Hong Kong, such as Harbour City, Times Square, and iSquare. In addition to retail properties, Wharf REIC also has a presence in the office and hotel sectors. The company's strategy is to create value for its shareholders by acquiring and managing high-quality properties and continuously enhancing their operational efficiency and customer experience. As of early 2023, Wharf employed 2700 people.

The USP of Wharf REIC lies in it being one of the largest real estate companies in Hong Kong. Wharf’s mission and vision for its group’s sustainability is “We embrace our long standing mission “Building for Tomorrow” and integrate it into our sustainability approach: Aiming to mitigate our environmental impacts; Proactively engaging with stakeholders to establish social capital for community development; Committing to highest standard of business ethics and integrity; Recognising employees' contribution by providing opportunities and promoting their well-being; Fostering the youth, promoting art and culture and supporting the vulnerable via Business-in-Community initiatives.”

Wharf Real Estate Investment Company Limited (Wharf REIC) Revenue :


HK $16,043 million – FY ending 31st December 2021 (y-o-y growth 3%)
HK $15,515 million - FY ending 31st December 2020

Competitive Analysis of Wharf Real Estate Investment Company Limited (Wharf REIC)

SWOT
PESTLE
The SWOT analysis for Wharf REIC is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Portfolio of premier quality assets in Hong Kong and Singapore
2. Ownership over most popular shopping landmarks in Hong Kong
3. Biggest commercial real estate company in Hong Kong
4. Consistent earnings despite economic downturn due to covid-19
5. Partnership with world’s most coveted brands
1. Single asset responsible for nearly 50% of the revenue
2. Nearly HK $40 billion in loans due to be paid within the next 5 years
3. Concentration of most quality assets at single geographical location i.e., Hong Kong
OpportunitiesThreats
1. Addition of new global brands can increase attraction
2. Intensified promotion to support mall activities
3. Focused marketing to broaden the customer base
1. Increasing supply and weak demand may affect company topline
2. Borderline protest may emerge which can damage reputation of Hong Kong’s stability
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Wharf Real Estate Investment Company Limited (Wharf REIC)

Strength

1. Portfolio of premier quality assets in Hong Kong and Singapore: Wharf REIC is the biggest commercial landlord in Hong Kong and has a valuable portfolio of six premier quality assets in Hong Kong and two in Singapore. The total net value of the combined assets is HK $272 billion. The company has most sought-after properties in Hong Kong located at prime locations which include Plaza Hollywood located to the east of Kowloon, one of the biggest shopping malls in the area with 290 shops and restaurants, Crawford House is a longest retail frontage on the busiest street of Queen Central Road, Wheelock House a premier quality asset located in prime central district, The Murray a 336-room luxury hotel originating from the iconic heritage Murray building, Harbour City in Tsim Sha Tsui and Times Square in Causeway Bay. The company also own two premier quality assets Wheelock Place and Scotts Square mall located at the heart of Orchard Belt Road in Singapore.

2. Ownership over most popular shopping landmarks in Hong Kong: Harbour City and Times Square are the crowned jewel properties of Wharf REIC located at Hong Kong’s most popular shopping destinations and busiest business district, making it one of the world’s biggest tourist hotspots. Harbour City is one of the biggest shopping malls in Hong Kong situated at the heart of the city in Tsim Sha Tsui alongside Victoria Harbor. It has 450 shops with a 1/3-mile-high fashion retail frontage on Canton Road and a total gross floor area of 8.41 million square feet. It is popular destinations amongst tourists due to its ocean terminal observation deck that offers a 270-degree panoramic view of Victoria harbor, Hong Kong and Kowloon making it one of the best spots in the city to observe breathtaking evening views and Sunset. Times Square is a 17 storied luxury shopping center situated in Causeway Bay, Hong Kong. It has 230 retail shops with a total gross flooring area of 1.98 million square feet. It is also a part of one of the nine best places to visit in Hong Kong. Both these properties hold a significant value for the company and alone represents more than 80% of the total valuation of the group.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Hong Kong Land Holdings Ltd
  • Hang Lung Properties Ltd
  • Great Eagle Holdings Ltd
  • Xiwang Property Holdings Ltd

Major Brands :

  • Wheelock and Company Limited
  • Wharf Real Estate Investment Company Limited
  • Harbour Centre Development Limited
  • Hong Kong Air Cargo Terminals
SWOT & PESTLE (combined)
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References used in Wharf Real Estate Investment Company Limited (Wharf REIC) SWOT & PESTLE Analysis Report

1. Investors Presentation - https://www.wharfreic.com/sites/default/files/presentation/2022-03/WREIC%202021%20Final%20Results%20Presentation_final.pdf
2. Hongkongers in UK ask Suella Braverman to ditch ‘repressive’ anti-protest bill - https://www.theguardian.com/world/2023/jan/29/hongkongers-in-uk-ask-suella-braverman-to-ditch-repressive-anti-protest-bill
3. Wharf Reic warns of interim loss as value of investment properties erodes amid poor business, economic conditions - https://www.scmp.com/business/companies/article/3185313/wharf-reic-warns-interim-loss-value-investment-properties-erodes
4. Hong Kong banks will raise their lending rates further in 2023 as Fed seeks to tame runaway US inflation, analysts say - https://www.scmp.com/business/banking-finance/article/3205351/hong-kong-banks-will-raise-their-lending-rates-further-2023-fed-seeks-tame-run-away-us-inflation
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